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BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns. BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. It was acquired by Oracle on February 24, 2014, for approximately $400 million. 
The company offers third party data collecting services. BlueKai collects PC & smartphone users' data to enhance ad marketing for their clients, and as of 2015[update] had about 700 million actionable profiles. BlueKai has worked with companies like Twitter and Facebook to ensure relevancy in the ads that appear for those companies' users. As a third party data collection company, they gather information on users surfing the web, though BlueKai claims not to collect sensitive financial details, adult material, or health issues. However, the company has received criticism because users feel the services they do provide are an invasion of privacy.
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