Blue (tourism magazine)

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Blue was an adventure travel magazine, founded in 1997[1] by Amy Schrier, with David Carson as the original design consultant.[2] Its focus was on global adventure travel,[3] and described itself as "a journal for the new traveler".[4] It was published in New York City from 1997 until 2003. The New York Times characterized it as "not your father's National Geographic."[5] The Christian Science Monitor described the magazine's "social agenda" as being part of its identity.[6]


At age 28, Amy Schrier founded Blue in 1997. She was publisher and editor-in-chief of the magazine from 1997 to 2003.


The cover of its first issue was included in a list of the Top 40 magazine covers of the last 40 years by the American Society of Magazine Editors.[7] The photo that was used had been submitted for an earlier magazine, Beach Culture.[8]

Photographer Gary Fabiano's work for a story on refugee camps in Kosovo,[9] was listed in 1999's Life magazine's Best Magazine Photos of the Year special issue,[citation needed] and was a runner-up in the 2000 Alfred Eisenstaedt Awards for Magazine Photography in the category of News (Photo Essay).

Folio: Magazine awarded Blue with first place in the Best Travel Editorial category in 2001, and second place in the Best Overall Designed Magazine category in 2002.


  1. ^ "David Carson". History Graphic Design. Retrieved February 17, 2017.
  2. ^ Kuchinskas, Susan (2008-11-03). "David Carson Gets the Blues". MediaPost. Retrieved 2018-09-01.
  3. ^ David Armstrong (July 20, 1997). "The X-philes". San Francisco Chronicle. Retrieved March 21, 2011.
  4. ^ Lawrence, Josh (1997-07-31). "Into The Wild 'Blue' Yonder". The East Hampton Star.
  5. ^ Trip Gabriel (June 29, 1997). "For the Plane to Everest". The New York Times. Retrieved March 8, 2011.
  6. ^ "New Travel Magazine Targets Young Adults". Christian Science Monitor. 1997-08-20. ISSN 0882-7729. Retrieved 2018-09-01.
  7. ^ "American Society of Magazine Editors - ASME Unveils Top 40 Magazine Covers". 2011. Retrieved March 9, 2011.
  8. ^ "mente magazine  » David Carson — Blue magazine cover". Retrieved 2018-09-01.
  9. ^ "the Adventure Lifestyle magazine - V2N4". Retrieved 2018-09-01.

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