Blue Martini Software
|This article does not cite any sources. (April 2011)|
Blue Martini Software was a software manufacturer and professional services provider based in San Mateo, California that sold and supported an e-commerce, contact center, relationship marketing, and clienteling applications to retailers and other consumer-facing companies. The company was privately held until July 2000, when it went public on the NASDAQ under the ticker BLUE.
Blue Martini software applications are sold and supported by RedPrairie Corporation and are now known as the RedPrairie Commerce Suite.
In March 2005, Blue Martini Software was acquired by Multi-Channel Holdings, Inc., a privately held Golden Gate Capital portfolio company which also owned Ecometry Corporation.
In September 2006, Ecometry/Blue Martini Software and GERS Inc. merged to form Escalate Retail.
In February 2011, Escalate Retail was acquired by RedPrairie Corporation.