Blue rinse

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A blue rinse is a dilute hair dye used to reduce the yellowed appearance of grey or white hair, typically associated with older women.[1][2] In a manner similar to laundry bluing, the blue rinse can make yellow-white hair appear blue-white.[citation needed]

The blue rinse gained popularity after Jean Harlow's appearance in the 1930 film, Hell's Angels.[1][2] Queen Elizabeth also contributed to the popularity of the blue rinse in the 1940s.[1][2]

In the United Kingdom, the phrase "blue rinse brigade" is a pejorative term used to describe elderly middle-class women of a conservative political persuasion. This group is often characterised as forming the backbone of local branches of the Conservative Party.[2][3]


  1. ^ a b c Cunningham, Erin (9 July 2014). "Tangled Up in Blue: Young Stars and Their Blue Rinses". The Daily Beast. Retrieved 9 July 2014. 
  2. ^ a b c d Waite, Alicia (26 October 2011). "Welcome to the new blue-rinse brigade". Telegraph Media Group. Retrieved 9 July 2014. 
  3. ^ Bednarek, Antje (2012). ""Handbagging" the Feminisation Thesis? Reflections on Women in the Scottish Conservative and Unionist Party" (PDF). In Torrance, David. Whatever Happened to Tory Scotland?. pp. 159–161. ISBN 0748646876.