|Founder||Eric Morris and Eddy Kleid|
|Year founded||June 2004|
|First issue||October 2004|
|Final issue||February 2015|
|Based in||Atlanta, Georgia|
Bluff was an American magazine specializing in the game of poker. Separate editions were also published for Europe, Latin America, South Africa and Australasia. The American edition began as a bimonthly in October 2004 and went monthly in August 2005. Production of the magazine was ceased in February 2015.
The magazine annually named the "Poker Power 20," the 20 most important people in the poker industry.
Bluff Europe Magazine
Bluff Europe magazine is a monthly European sister title to Bluff Magazine first published in March 2006. Printed in the United Kingdom and focusing more on the European poker circuit, regular contributors include professional players including Neil Channing, Liv Boeree, Tom Sambrook, Phil Laak, Antonio Esfandiari, and Mike Caro.
Bluff Magazine South Africa
Bluff Magazine South Africa is an alternate monthly Southern African sister title to Bluff Magazine America. Published by Maverick Publishing Corp., Bluff Magazine SA focuses mainly on the poker industry in Southern Africa. Ryan Dreyer, top South African poker player and winner of the 2008 Sun City Millions poker tournament, is the editor.
- Gouker, Dustin (January 14, 2015). "BLUFF Magazine Ending Print Edition, Going All Digital". PartTimePoker.com. Retrieved July 23, 2015.
- Bluff Media Acquired By Churchill Downs