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Boconcept Holding a/s-b (BOCONB:Copenhagen)
Founded Herning, Denmark; 1952
Founder Jens Ærthøj Jensen and Tage Mølholm
Number of locations
Approximately 300 world-wide
Key people
  • Torben Paulin; CEO (2013)
  • Hans Barslund; CFO, Vice President (2013)
  • Troels Dyrup Petersen; COO (2013)[1]

BoConcept, headquartered Herning, Denmark, is a high-end Danish designer and manufacturer of sleek modern design furniture, with an emphasis on fashion and functionality, that has approximately 300 locations around the world.[2] [3][4][5][6][7][8] It was established in 1952.[5]


In 1952, Danish craftsmen Jens Ærthøj Jensen and Tage Mølholm opened a furniture factory in Herning, Denmark, which was the beginning of BoConcept.[5] The goal of the founders was to manufacture quality, attractive, functional, good-value furniture.[5]


BoConcept is a global retail furniture chain.[3][5][7][9] It has 230 franchise brand stores, and 90 studios.[5] Most of its stores in the United States are on the East Coast.[10] As of 2013, its CEO was Torben Paulin, its CFO was Hans Barslund, and its COO was Troels Dyrup Petersen.[1]

BoConcept manufactures and sells furniture and lifestyle products, including sofas, beds, sofa beds, chairs, stools, armchairs, tables, desks, sideboards, room dividers, TV and stereo units, night stands, mattresses, and wardrobes.[2] It also offers accessories such as mirrors, candlesticks, vases, shelves, bookcases, frames, tableware, footstools, sculptures, wall clocks, cushions, throws, bed covers, duvets, pillows, rugs, door mats, pendants, and lamps.[2] It manufactures furniture in Denmark, as well as in other parts of the world.[5]

Niki and Shaokao Cheng own all five BoConcept stores in New York City, at which they have hosted art shows by artists such as Julio Gaggia and concert pianist/artist Chau-Giang Thi Nguyen.[11][12][13][14][15] Their clients include Susan Sarandon, Faye Dunaway, Brooke Shields, P. Diddy, Jay-Z, Mary J. Blige, Estelle, Lil’ Kim, and Patti LaBelle.[11][16] BoConcept New York's furniture has been featured on shows such as NBC's The Apprentice, Bravo's Queer Eye for the Straight Guy, and Bravo's Kathy Griffin: My Life on the D-List.[16]

In 2012, BoConcept collaborated with architect and industrial designer Karim Rashid, to create the Ottawa Collection.[3] The line won the Red Dot Design Award.[3]

In 2013, BoConcept collaborated on designs with Mercedes-Benz, the manufacturer of Smart cars.[3][17] The idea to collaborate was driven by the fact that the two companies have similar customer demographics.[3] The Smart ForTwo BoConcept signature cars were slated to begin selling in late 2013.[3]

See also[edit]


  1. ^ a b "BOCONCEPT HOLDING A/S-B (BOCONB:Copenhagen): CEO & Executives". Business Week. Retrieved April 19, 2013. 
  2. ^ a b c "Contemporary Furniture – Modern Furniture". BoConcept. Retrieved April 19, 2013. 
  3. ^ a b c d e f g Susan Thurston (April 17, 2013). "BoConcept furniture, Smart car join hands". Tampa Bay Times. Retrieved April 19, 2013. 
  4. ^ Tim Hill (2008). Buying Property in Poland. Cabal Group Limited. Retrieved April 19, 2013. 
  5. ^ a b c d e f g "BoConcept History". Archived from the original on October 18, 2011. Retrieved April 19, 2013. 
  6. ^ Julie Catterson Lindahl (2005). On My Swedish Island: Discovering the Secrets of Scandinavian Well-being. Penguin. Retrieved April 19, 2013. 
  7. ^ a b Jennifer Litwin (2005). Furniture Hot Spots: The Best Furniture Stores and Web Sites Coast to Coast. Globe Pequot. Retrieved April 19, 2013. 
  8. ^ Linda Marx (December 2009). Dine Art. Palm Beach Life. Retrieved April 19, 2013. 
  9. ^ Marc Fleury (2007). Paris habitat. Petit Futé. Retrieved April 19, 2013. 
  10. ^ "Dwell". March 2005. Retrieved April 19, 2013. 
  11. ^ a b Grant, Drew (December 11, 2012). "The Ottoman Empire: The Power Couple Behind BoConcept". New York Observer. Retrieved April 19, 2013. 
  12. ^ [1][dead link]
  13. ^ Grant, Drew (May 2, 2013). "River of Diamonds: Vietnamese Artist Coco Holds Gallery Show at BoConcept". New York Observer. Retrieved August 3, 2013. 
  14. ^ Cindy Adams (April 26, 2013). "Chau-Giang Thi Nguyen, former fiancee of Brian Grazer, unveils her new paintings in SoHo with chef Laurent Tourondel". New York Post. Retrieved August 3, 2013. 
  15. ^ Garvey, Marianne. "Katie Couric's hard line of questions during talk-show chat leaves Joan Rivers 'furious'". NY Daily News. Retrieved August 3, 2013. 
  16. ^ a b "Archives". The Star. December 25, 2011. Archived from the original on January 7, 2012. Retrieved August 3, 2013. 
  17. ^ "Car collaboration between Smart and BoConcept covered up after permit snafu". New York Post. March 30, 2013. Retrieved April 19, 2013. 

External links[edit]