Bo Peabody

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Bo Peabody
Nationality United States
EducationWilliams College (1994)
EmployerGreycroft Partners
Known forFounder of

Bo Peabody (born 1971) is an entrepreneur, venture capitalist and Internet executive who co-founded, one of the earliest dot-coms, in 1992. He is currently the founder of Renzell, a media and data company—including a new ratings methodology—covering the high-end restaurant market. He is also a Venture Partner and Entrepreneur-in-Residence at Greycroft Partners.

Early life and education[edit]

Peabody graduated from Williams College in 1994 and the Academy at Charlemont in 1990.[citation needed]

Career[edit] originated in 1992 with two Williams College classmates, Bo Peabody and Brett Hershey, along with Dick Sabot, an economics professor at the school. The company was headquartered in Williamstown, Massachusetts, with Peabody as CEO. Although it would eventually focus on the internet, Tripod also published a magazine, Tools for Life, that was distributed with textbooks, and offered a discount card for students.[1] The company was the eighth-largest site on the Internet when it was sold to Lycos in 1998 for $58 million in stock. The terms of the sale forced him to hold onto his stock for two years -- while its value increased ten-fold. After the lockup period expired, Peabody sold his shares about two months before the dot-com bubble burst.[2][3]

Following the sale of, Peabody has gone on to found several other companies. Most notably, he co-founded Village Ventures, a venture capital firm based in Williamstown, Massachusetts.

In 1998, he co-founded Streetmail (Waterfront Media), now called Everyday Health. Later, he co-founded VoodooVox (2000), FullTurn Media (2004) and UplayMe (2006).

Peabody also is an owner of Mezze, Inc, a hospitality group consisting of two restaurants in Western Massachusetts.

Peabody is the author of Lucky or Smart, published by Random House.


  1. ^ Elliott, Stuart. "Interpublic invests in an Internet provider aimed at 'the transition generation' of young adults". New York Times, May 28, 1997, p. D5.
  2. ^ "Bo Peabody Author Bookshelf". Random House, Inc. Retrieved April 6, 2011.
  3. ^ Technology Brief. "Lycos Inc.: Acquisition of Tripod Inc. Expected to Be Announced". Wall Street Journal, February 3, 1998, p. A6.

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