Bob Garfield

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Garfield in 2009

Bob Garfield (born c. 1955) is an American journalist and commentator. He is a co-host of On the Media from WNYC, alongside Brooke Gladstone.[1] He is also the host of The Genius Dialogues from Audible.[2] Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age.[3] From 1986 to 1999, Garfield was a roving correspondent for All Things Considered and was a longtime advertising analyst for ABC News.[citation needed]


Garfield began his career as a reporter for the Reading Times from 1977 to 1981.[4] He has been a columnist for USA Today and contributing editor for Civilization and the Washington Post magazine. He wrote the "AdReview" column in Advertising Age from 1985 to 2010.[5] He has also written for The New York Times, Playboy, Sports Illustrated, Wired,[6] and many other publications.

A collection of his work, titled Waking Up Screaming from the American Dream, was published by Scribner's in 1997. A second book, And Now a Few Words from Me, appeared in 2003. Garfield co-wrote "Tag, You're It", a country song performed on NPR by Willie Nelson, and wrote an episode of the situation comedy Sweet Surrender. In 2009, he published a book about the collapse of the media landscape called The Chaos Scenario. His first novel, Bedfellows, was published in October 2012.[7] In 2013, he co-authored a non-fiction book with Doug Levy called Can't Buy Me Like.[8]

In October 2007, Garfield launched Comcast Must Die (no longer updated) as a customer-service platform of last resort for disgruntled Comcast's subscribers.[9]

Garfield has co-hosted the podcast On the Media with Brooke Gladstone since 2001, which covers journalism and media criticism. He also hosts the podcast The Genius Dialogues, presented by Audible Inc., in which he interviews winners of the MacArthur Fellows Program (often called "Genius Grants").

In 2012, Garfield co-founded a podcast about the English language called Lexicon Valley, presented by Slate, with producer Mike Vuolo. In the January 2, 2013 episode on "creaky voice" in young females, Garfield criticized the phenomenon in emphatic terms.[10] The episode was the most listened to by a factor of ten[11] and brought strong disapproval on Garfield from some sources.[12][13] Garfield and Vuolo hosted the podcast until 2016, when both left the podcast to pursue other projects.[14]

In 2015, Garfield founded the Media Future Summit[15] at Wharton, an annual gathering of high-level executives, owners and academics aimed at addressing the flailing media economy. He is a senior fellow at the Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management[16] at the University of Pennsylvania. He has been a Professor of Practice at Penn and a Distinguished Visiting Faculty in Media Ecology at Berlin School of Creative Leadership.

Honors and awards[edit]

In 1997, Garfield's "Ad Review" won a Jesse H. Neal Award for best column.[17]

Garfield's work with On the Media has won several awards. In 2003, he received the National Press Club’s Arthur Rowse Award for Media Criticism in Best Body of Work, TV and Radio and an Edward R. Murrow Award from the Radio Television Digital News Association for investigative journalism.[18] In 2004, On the Media won a Peabody Award for excellence.[19] In both 2012 and 2013, the show won the 2012 Bart Richards Award for Media Criticism from the College of Communications at Penn State.[20] In 2015, he won a Mirror Award for Best Single Story for the On the Media episode "OTM Goes Inside Washington."[21]

Personal life[edit]

Garfield has called Bala Cynwyd, Pennsylvania, "a hometown of my youth". He lives with his wife Milena Trobozic Garfield and their daughter in Potomac Maryland.[22] Garfield is Jewish.[23]


  1. ^ "Bob Garfield". On the Media. Retrieved 2012-02-10.
  2. ^ "The Genius Dialogues". Audible. Retrieved 2017-01-09.
  3. ^ "Garfield Says Adieu, AdReview". Crain Communications. 2010-04-05. Retrieved 2012-08-07.
  4. ^ Farrell, Joseph N. (1992-11-03). "Perot ads get vote as winner". Reading Times. Retrieved 2012-08-07.
  5. ^ Bob Garfield, "Garfield Says Adieu, AdReview", Advertising Age, April 5, 2010.
  6. ^ "YouTube vs. Boob Tube". Condé Nast Digital. December 2006. Retrieved 2012-08-07.
  7. ^ "Bedfellows". Retrieved 2012-08-07.
  8. ^ "Can't Buy Me Like". Retrieved 2013-04-12.
  9. ^ Donohue, Steve (2007-10-08). "Media Columnist Launches". Multichannel News. Retrieved 2008-02-05.
  10. ^ "Vocal fry or creaky voice in young American women, on Lexicon Valley". Slate Magazine. 2 January 2013. Retrieved 13 October 2014.
  11. ^ "The Style Blog". The Washington Post.
  12. ^ "Creaky Voice: Yet Another Example of Young Women's Linguistic Ingenuity". The Atlantic. 10 January 2013. Retrieved 13 October 2014.
  13. ^ "Vocal fry and valley girls: Why old men find young women's voices so annoying". Slate Magazine. 7 January 2013. Retrieved 13 October 2014.
  14. ^ Bob Garfield [@Bobosphere] (January 12, 2017). "Due to the launch of my new program on Audible, "The Genius Dialogues," regrettably I shall not be resuming my Lexicon Valley role. Sad!" (Tweet) – via Twitter.
  15. ^ "Future Media Summit". Retrieved 2016-02-13.
  16. ^ "Global Advisory Board". The Wharton Future of Advertising Program. Retrieved 2016-02-13.
  18. ^ "Programs Events NPC Award Winners". 2010-06-16. Retrieved 2012-08-07.
  19. ^ "On the Media". The Peabody Awards. Retrieved August 9, 2017.
  20. ^ "Bart Richards Award honors 'On the Media'". Penn State Website. 2012. Retrieved 2012-04-06.[permanent dead link]
  21. ^ "Winners announced in 2015 Mirror Awards competition". The Mirror Awards. 2015-07-11. Retrieved 2017-02-13.
  22. ^ "The Paleozoic Internet" Archived 2011-06-13 at the Wayback Machine., On the Media, June 10, 2011.
  23. ^ Josh Lambert (May 2, 2011), "The Influencing Machine (book review)", Tablet

External links[edit]