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Robert A. "Bob" Krasnow (born 1935) is an American music industry entrepreneur. His early career included working as a promotions man for James Brown and sales representative for Decca Records. In the early 1960s, Krasnow founded MK Records, which released the novelty record "Report To The Nation," a parody of the 1960 presidential campaign between John F. Kennedy and Richard M. Nixon.
Krasnow also ran the King Records branch office in San Francisco from 1958 to 1964 before founding Loma Records, which he headed from 1964 to 1966. He became vice president of Kama Sutra Records in Los Angeles in 1966, where he founded the Buddah Records subsidiary label.
He left Kama Sutra/Buddha in 1968 to create Beverly Hills-based Blue Thumb Records, with producers Don Graham and Tommy LiPuma. Among the acts Krasnow brought to Blue Thumb were Ike & Tina Turner, the Pointer Sisters, Dave Mason, Dan Hicks and His Hot Licks, Marc Bolan, Arthur Lee, Captain Beefheart, Clifton Chenier, Albert King and John Mayall.
Krasnow served as president of Blue Thumb until 1974, when he became vice president/talent acquisition for Warner Bros. Records, a role he held until 1983 when he was elevated to chairman and CEO of Elektra/Asylum/Nonesuch Records (later known as Elektra Entertainment). While with Warner and Elektra, he signed Chaka Khan, George Benson, George Clinton and The Cure to the labels. Krasnow also became notorious for shelving projects such as Dee Snider's post-Twisted Sister outfit, Desperado, as detailed in Snider's 2012 autobiography, Shut Up and Give Me the Mic.
Krasnow abruptly resigned from his position at Elektra in July 1994, the result of a bitter internal struggle within the Warner Music group during 1994-95 that also led to the departure of long-serving and highly respected Warner Bros Records executives Mo Ostin and Lenny Waronker. Following his resignation he established Krasnow Entertainment, a joint venture with the MCA Music Entertainment Group, with offices at 1755 Broadway in Manhattan.
In private life, Krasnow has been a member of board of directors of New York City Center (theater for independent choreography); a member of the board of directors and president's council of the Brooklyn Academy of Music; co-president of the French Music Office; national committee member of the March of Dimes; executive vice-president of the Paul Taylor Dance Company; and a member of board of directors of the Wadleigh School (New York) and co founder of the Rock and Roll Hall of Fame.
His honors include being named the T.J. Martell Foundation Cancer Research Man of the Year in 1984 and 1989; Nordoff-Robbins Music Therapy honoree in 1989; and recipient of the Ellis Island Medal of Honor in 1992.
- "Bloodied But Unbowed – Passing Time with Dee Snider, Desperado and Shut Up And Give Me The Mic". Destroyer of Harmony. September 6, 2013.
- Chuck Philiips, "Elektra Chief Bob Krasnow Abruptly Quits", Los Angeles Times, 13 July 1994