The Bobby Bowden National Collegiate Coach of the Year Award (the Bowden Award) is presented by the Over the Mountain Touchdown Club of Birmingham, Alabama and the Alabama Sports Foundation. The Bowden Award commemorates Bobby Bowden in recognition of his legendary coaching career and as a national symbol of recognition for the college football coach who has excelled on the football field while demonstrating perseverance, attitude, integrity, and determination; attributes that Bowden has exemplified throughout his coaching career and life. The recipient is determined by voting members of the National Sportscasters and Sportswriters Association. The Bobby Bowden Lifetime Achievement Award was added as a companion award in 2011 with Coach Bowden being its very first recipient. The Awards are presented in March following National Signing Day and prior to the commencement of spring training.