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|Founders||Lance Collins and Mike Repole|
|Nick Mouton, CEO|
Mike Repole, Chairman
Kobe Bryant, Board of Directors (former)
Klay Thompson, Investor
Rob Gronkowski, Investor
Baker Mayfield, Investor
Buster Posey, Investor
Mike Trout, Investor
Richard Sherman, Investor
Skylar Diggins, Investor
Sydney Leroux, Investor
Dustin Johnson, Investor
Ryan Blaney, Investor
Anthony Rizzo, Spokesperson
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder.
- Berry Lemonade
- Blackout Berry
- Fruit Punch
- Mixed Berry
- Orange Mango
- Pineapple Coconut
- Strawberry Banana
- Tropical Punch
- Watermelon Strawberry
- Berry Punch
- Blueberry Pomegranate
- Orange Clementine
- Peach Mango
- Tropical Coconut
- Electrolyte Sports Formula
- Cherry Berry
- Cherry Citrus
- Knockout Punch
- Lemon Lime
- Octagon Orange
- Orange Citrus
- Pomegranate Acai Green Tea
- Raspberry Blueberry Goji
- Tropical Mandarin
The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors.
Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski, Klay Thompson, Skylar Diggins, Sydney Leroux and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim. As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the Monster Energy NASCAR Cup Series.
In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor. Later in 2018 with Coca-Cola's minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019. It replaced Powerade, and will have prominent cooler, cup and water bottle product placement on the sidelines of the tourneys, along with accompanying advertising.
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products.
Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trademarks.
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- MLS Communications (September 17, 2019). "BODYARMOR to become official sports drink of Major League Soccer in 2020". mlssoccer.com.
- "Under Armour settles case against Body Armor". www.bizjournals.com. Dec 27, 2013. Retrieved 2019-08-22.