Bold (detergent)

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Bold is a laundry detergent brand owned by Procter & Gamble.[1]

It was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent/conditioner, and has been a popular product since.[2]

In 2004, the Bold 2in1 detergent/conditioner product was given a packaging revamp.[3]


  1. ^ "Household Care". Brands. Procter & Gamble. Retrieved 6 June 2011. 
  2. ^ "Consumer Superbrands 2011: Bold". Superbrands. Archived from the original on May 14, 2011. Retrieved 6 June 2011. 
  3. ^ "Branding News brief: Procter & Gamble revamps Bold 2in1". Marketing. Haymarket. 6 May 2004. Retrieved 12 October 2012.