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Bolloré S.A.
Traded asEuronextBOL
CAC Mid 60 Component
ISINFR0000039299 Edit this on Wikidata
Founded1822; 198 years ago (1822)
Key people
Vincent Bolloré
(President & CEO)
Yannick Bolloré
Thierry Marraud (CFO)
ProductsLogistics, cargo, paper, automobiles
Revenue10 billion (2012)
€174 million (2009)
€120 million (2009)
Number of employees
33,000 (2009)
ParentBolloré Investissements S.A. (92.2%)

Bolloré is a French transportation company headquartered in Puteaux, on the western outskirts of Paris, France. The company, a paper – energy – plantations – logistics conglomerate, employs 28,000 people around the world.

In 2004, the group ranked amongst the top 200 European companies. The company is listed on the Euronext exchange in Paris, but the Bolloré family retains majority control of the company through a complex and indirect holding structure.

The company is led by Vincent Bolloré.


The firm was founded in 1822, in Ergué-Gabéric, near Quimper, Brittany by Nicolas Le Marié (1797-1870), as a paper manufacturer named papeteries d'Odet. Beginning in 1863, it was directed by Jean-René Bolloré (1818–1881), a nephew by marriage who had obtained a medical doctorate in 1863.

The firm remained owned by the Bolloré family. Gwenn-Aël Bolloré was Vice-President of the Papeteries Bolloré from 1952 to 1974. In late 2004 the Bolloré group began taking an interest in the advertising sector, and started building a stake in Havas, becoming its single largest share-holder. In a boardroom coup Alain de Pouzilhac was deposed as President and CEO on July 12, 2005. The Bolloré stake in Havas stood at 26%, and the group had 3 seats on the Havas board as of June 2006. Vincent Bolloré's son Yannick Bolloré became Havas' Chairman and CEO after its previous CEO stepped down in January 2014.

In 2005 Bolloré expanded its media interests by launching the television station Direct 8. The firm also began buying shares of the British media planning and buying group Aegis. Bolloré sold its 26% stake to Dentsu in 2012.[1]

From June 6, 2006 to December 22, 2010,[2] Bolloré launched a free evening newspaper Direct Soir. Lack of readers and advertising revenues made the group focus on its other free newspaper, "Direct Matin", launched in February 2007.[3]

On February 17, 2009, Bolloré held talks with Bolivian President Evo Morales about the use of its lithium reserves for electric vehicle batteries.[4]

Bolloré manufactures the Bolloré Bluecar, a small electric car, initially produced to showcase the company's range of electric power cells. The Bluecar was introduced in December 2011 as part of the Autolib' carsharing service in Paris.[5] Bluecar deliveries to retail customers began in March 2012.[6]

In 2014 Bollore increased its stake in Havas from 36 percent to around 83 percent through a public exchange offer of new Bollore shares for Havas stock. The company said at the time it would like to hold onto a stake well in excess of 50 percent. In March 2015, Bollore sold a 22.5 percent stake in the media group for a price of around €600 million. [7]

The next month, in April 2015, Bollore raised its stake in Vivendi from 10.2 percent to 12.01 percent at a total cost of €568 million.[8] As of 2016, it owns 20% of Vivendi (30% voting power), 60% of Havas and 9% of Gaumont[9][10]


Bolloré Énergie

The Group's principal activities are as follows:

  • Transport & Logistics: freight forwarding by sea, land and air, ports, handling and shipping services, operation of shipping lines.[11] According to Liz Alderman, its air, sea, and land network constitutes a "virtual stranglehold" on West African transport. There are ongoing investigations into the role of drastically discounted Havas communications services accorded to Alpha Condé (Guinea) and Faure Gnassingbé during their presidential campaigns in the awarding of key port concessions in Conakry, Guinea and Lomé, Togo to Bolloré SA.[12]
  • Plastic Film & Special Papers: polypropylene film for capacitors and packaging, special papers and cigarette paper packs;
  • Energy Distribution: distribution of petroleum and coal products;
  • Special Terminals: design, production, integration and distribution of intelligent systems and terminals for access control;
  • Plantations : rubber and palm oil production in Africa and Asia
  • Other Interests: real estate and banking sectors,
  • Media & Advertising : owns 60% of the media and communications company Havas, whose CEO—Yannick Bolloré—is also the chairman of Vivendi SA in which Bolloré SA holds a 24% stake.[13]
  • Telecommunication: owns 90% of Bolloré Telecom, a French WiMAX operator

Bolloré is 63% owned by Financière de l'Odet, the holding company controlled by the Bolloré family. Vincent Bolloré announced that his son, Cyrille Bolloré, would take over the CEO position of Bolloré after the April 15, 2019 shareholders meeting. This was done days before Vincent Bolloré himself "was charged by French police in a bribery case relating to operations in Africa."[13]

Electric vehicles[edit]


There are plans to integrate payment for the bike and car hire schemes with the ticketing systems for traditional modes of public transport. Two electric vehicle manufacturers are said to be in the frame to supply the cars: the Dassault Group and Bolloré. The former has a vehicle called the Cleanova, which employs the body of the Renault Kangoo van, while Bolloré’s Bluecar has been developed with Italian styling house Pininfarina and is due to go on sale commercially in 2009.[14][needs update]

Bolloré Bluecar charging at Autolib' Station on boulevard Diderot, Paris

Pininfarina B0[edit]

Pininfarina introduced its own electric vehicle concept, the Pininfarina B0 ("B Zero"). The four-seat hatchback features a solid-state lithium-polymer battery, supercapacitors, and a roof- integrated solar panel to achieve a range of 153 miles. Developed in partnership with the Bolloré Group, the vehicle was slated for limited production in 2009.[15][16][needs update]


Bolloré manufactures the Bolloré Bluecar, a small electric car, initially produce to showcase the company's range of electric power cells. The Bluecar was introduced in December 2011, as part of the Autolib' carsharing service in Paris.[5] Bluecar deliveries to retail customers began in March 2012.[6] Since 2017, Bolloré's Bluecar is also used in the Bluecity London car sharing scheme.[17]

A Bluebus SE in Brussels, Belgium.


Bolloré Bluebus 22 is a 6-metre-long electric microbus with a capacity of 22 passengers. Two copies of this electric vehicle transportation arrived mid-April 2015 to Mulhouse, Haut-Rhin.[18]

Bolloré Bluebus SE is a full-sized (12-metre) low-floor electric citybus that has been produced since 2015. Several Bluebus SE are in commercial use in Paris and in Brussels.

Solar vehicles[edit]

Hanergy has teamed with Bollore Group to build solar electric vehicles .

See also[edit]


  1. ^ "Bollore agrees to sell Aegis stake to Dentsu". Reuters. 2012-07-02.
  2. ^ "La pub a progressé de 4,4 % dans la presse en 2011".
  3. ^ "Dossier presse gratuite".
  4. ^ "RFI - Be partners not predators, Morales warns French firms on Paris visit". Retrieved 2012-06-14.
  5. ^ a b Richard Lord (2011-12-05). "Autolib' electric car sharing service launches in Paris, France". Sustainable Guernsey. Retrieved 2011-12-17.
  6. ^ a b Michaël Torregrossa (2012-03-07). "Bolloré Bluecar – 1000 immatriculations pour Autolib' et début des livraisons pour les particuliers" [Bolloré Bluecar– 1000 cars registered for Autolib’ and deliveries for individuals begin] (in French). AVEM. Retrieved 2012-03-21.
  7. ^ "Bollore sells 22.5 percent Havas stake for $662 million" (Press release). Reuters. 26 March 2015.
  8. ^ "Bollore raises Vivendi stake again as AGM battle looms" (Press release). Reuters. 2 April 2015.
  9. ^ "Portfolio of shareholdings - Bolloré". Archived from the original on 2016-06-24. Retrieved 2016-07-02.
  10. ^ Keslassy, Elsa (11 October 2016). "Vincent Bolloré Ups Stake, Voting Rights in Vivendi".
  11. ^ Bolloré Ports: Afrique (map)
  12. ^ Liz Alderman (25 April 2018). "Vincent Bolloré, French Billionaire, Faces a Rare Corruption Inquiry". New York Times. Retrieved 26 March 2019.
  13. ^ a b Angelina Rascouet (14 March 2019). "Billionaire Bollore Hands Reins of Empire to Son Cyrille". Bloomberg. Retrieved 26 March 2019.
  14. ^ "Move Over Velib, Autolib Is On Its Way". BikeRadar. 2008-06-30. Archived from the original on 2012-02-14. Retrieved 2012-06-14.
  15. ^ "EERE News: EERE Network News". Retrieved 2012-06-14.
  16. ^ [1] Archived October 5, 2008, at the Wayback Machine
  17. ^ Smith, Rebecca (2017-06-14). "Bluecity is expanding its electric car sharing service across London after successful Hammersmith and Fulham pilot". City A.M. Retrieved 23 August 2017.
  18. ^ AVEM, Association. "Deux Bluebus débarquent à Mulhouse".

External links[edit]