Bon Appétit

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Bon Appétit
BonAppetitMagazineAugust1981.jpg
April 2019 cover
EditorAdam Rapoport
CategoriesFood and Entertainment
Frequency10 issues per year
PublisherCraig Kostelic
Total circulation
(2014)
1,518,622[1]
Year founded 1956 (1956-month)
CompanyCondé Nast Publications
CountryUnited States
Based inNew York City
LanguageEnglish
Websitebonappetit.com
ISSN0006-6990

Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, and wine reviews. Owned by Condé Nast, it is headquartered at the One World Trade Center in Manhattan, New York City and has been in publication since 1956.[2] Bon Appétit has been recognized for increasing its online presence in recent years through the use of social media, publishing recipes on their website, and maintaining an increasingly popular YouTube channel.

History[edit]

The magazine was started in 1956[2] and became a bimonthly magazine in December 1956 in Chicago.[3] It was acquired by M. Frank Jones of Kansas City, Missouri in 1965.[3][4] Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest, four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before the latter was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, was moved to New York City in early 2011.[5]

The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine.[6] Prior to joining GQ, Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.[7]

For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience was 48.4, of which 74% were female. Also, 46% of readers had college degrees, 36% were professional or managerial employment, and 59% were married.[8]

Bon Appétit's "Bite me" advertising campaign in 2011 had an estimated $500,000 budget that included print and online ads, billboards, posters, and sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was cancelled in 2009, during which a limited number of readers and advertisers shifted to Bon Appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon Appétit sold 632 ad pages in 2012, which was a one percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.[9]

In recent years, Bon Appétit has increased their web presence through the use of social media, their website, and their YouTube channel.[10] From 2018 to 2019, Bon Appétit saw a 40 percent increase in video revenue and a 64 percent increase in subscriptions generated from digital channels such as social media plugs, podcasts, and newsletters. The company has begun efforts to leverage the popularity of Bon Appétit's YouTube and streaming channels towards increasing magazine readership. This included the November 2019 edition of the magazine, which had eight separate covers featuring the staff of the Bon Appétit Test Kitchen seen on the channels. As well, advertiser interest has increased, with many companies being drawn to the connections the shows’ hosts have with their audience. These companies have included Goose Island Beer, The Mushroom Council, Mitsubishi, Wine Australia and Glossier.[11]

YouTube channel[edit]

Bon Appétit
BonAppetitYoutubeChannelLogo.jpg
YouTube information
Channel
Years active2012–present
Genre
Subscribers5.51+ million
Total views1.14+ billion
NetworkCondé Nast Entertainment
Associated acts
YouTube Silver Play Button 2.svg 100,000 subscribers 2016
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2018
Updated March 23, 2020

In 2012, Bon Appétit launched a YouTube channel primarily featuring traditional "hands-and-pans" cooking tutorials.[12][13]

On October 21, 2016, the first episode of It's Alive with Brad debuted.[14] The series began with videos of Brad Leone, the Test Kitchen Manager at the time, in the Bon Appétit Test Kitchen demonstrating recipes for foods with microbial food cultures, but later moved on to more general recipes as well as outdoor segments at agricultural and food processing sites, including a cocoa farm, a sea salt harvesting facility, and a sausage factory. The series features a casual, unproduced style and comedic editing.[15] The series was edited by Matt Hunziker and filmed and produced by Vincent Cross until Cross's departure in early 2019 to fellow cooking YouTube channel, Binging with Babish. It is now filmed, produced, and edited by Hunziker, whose style has been credited with shaping the aesthetic of the entire Bon Appétit YouTube channel, including shaky cam-style filming, frequent cameos by non-featured chefs, and a focus on kitchen mistakes.[13]

In July 2017, Gourmet Makes with Claire Saffitz debuted,[16] in which Saffitz attempts to recreate or elevate popular snack foods such as Doritos, Twinkies, and Gushers.[17] Gourmet Makes consistently trends on YouTube and has developed a cult following on social media.[16][18] Saffitz' work has been described as taking "junk food staples and...elevating them from their humble processed beginnings into wonders of gastronomy."[19]

The loose and personality-driven style of It's Alive, along with Gourmet Makes, are noted as contrasting the "curated [and] posh" brand of Bon Appétit[20] and were described by Forbes as having "changed the way Condé Nast approaches online video."[21] As a result, in February 2019, Bon Appétit launched three new series on a streaming channel which took a more personality driven approach to their content: Bon Appétit’s Baking School, a spin-off of It’s Alive titled It’s Alive: Going Places, and Making Perfect.[22] Bon Appétit’s Baking School was presented by Saffitz and taught the basics of baking a cake in a five-part series. The first season of It’s Alive: Going Places followed Leone as he traveled Central Texas, and was followed by a second season in June 2019 which followed Leone in Hawaii.[23] The first season of Making Perfect starred Andy Baraghani, Molly Baz, Brad Leone, Chris Morocco, Carla Lalli Music, and Claire Saffitz, and focused on making the perfect pizza.[15] It was followed by a second season in October 2019, with the additions of Christina Chaey and Rick Martinez. The second season focused on making the perfect Thanksgiving dinner.[24]

The entire lineup of on-camera staff and contributors at Bon Appétit appear in the series From The Test Kitchen, which features more traditionally structured instructional recipe videos, as well as Test Kitchen Talks, with videos of the chefs competing in cooking challenges and answering common cooking questions. Several other series feature the individual chefs. Chris Morocco stars in Reverse Engineering, in which he attempts to reverse engineer a recipe by a celebrity chef from taste, touch, and smell alone.[25] Carla Lalli Music stars in Back-to-Back Chef, in which she cooks along with and instructs a celebrity in preparing a dish while facing away from each other and using only verbal instructions. The series' guests have included Natalie Portman, Antoni Porowski, Ninja, Miz Cracker, Braun Strowman and more.[26] Additionally, chefs Bobby Flay, Daniel Boulud, and Gordon Ramsay have guest hosted the series.[26]

Bon Appétit films regular collaborations with other notable YouTube channels, including First We Feast[27][28] and Binging with Babish,[29][30][31][32] with Sean Evans of Hot Ones and Andrew Rea of Binging with Babish appearing on multiple Bon Appétit series, and Bon Appétit personalities appearing on First We Feast and Binging with Babish's respective series. Several other guests have appeared on It's Alive, including Elias Cairo of Olympia Provisions, chef Matty Matheson, chef Samin Nosrat, and musician Orville Peck.[33]

Videos are primarily filmed in the Bon Appétit Test Kitchen on the 35th floor of the One World Trade Center in Manhattan, where it is part of Condé Nast's headquarters.[34]

Bon Appétit Staff and Contributors on YouTube channel[edit]

  • Andy Baraghani, Star of Andy Explores and Senior Food Editor (October 2015 – present)[35]
  • Molly Baz, Star of Molly Tries and Senior Food Editor (March 2018 – present)[35]
  • Christina Chaey, Associate Editor (December 2014 – August 2016, October 2017 – present)[36][35]
  • Alex Delany, Star of Alex Eats It All and One of Everything, and Associate Editor (August 2014 – present)[35]
  • Sohla El-Waylly, Assistant Food Editor (August 2019 – present)[35][37]
  • Matt Hunziker, Video Director & Editor of It's Alive (September 2016 – present)[38][35]
  • Priya Krishna, Contributing Writer
  • Brad Leone, Star of It's Alive and Test Kitchen Video Host, former Test Kitchen Manager (September 2011–present)[35]
  • Rick Martinez, Contributing Food Editor (July 2015 – November 2015, Contributor since November 2017)[39]
  • Gaby Melian, Test Kitchen Manager (June 2016 – present)[35]
  • Chris Morocco, Star of Reverse Engineering and Test Kitchen Director (February 2011-July 2013, February 2015–present)[35]
  • Carla Lalli Music, Star of Back-to-Back Chef and Food Editor at Large (August 2011–present)[40]
  • Claire Saffitz, Star of Gourmet Makes and Contributing Food Editor (2013-August 2018, Contributor since November 2018 – present)[41]
  • Dan Siegel, Video Director of Gourmet Makes, Reverse Engineering, Making Perfect, Back-to-Back Chef, BA's Baking School (December 2018 – present)[35][42]
  • Amiel Stanek, Star of Almost Every and Editor at Large[35]

Best New Restaurant[edit]

Since 2009, Bon Appétit's Deputy and Restaurant Editor Andrew Knowlton, later joined by Senior Editor Julia Kramer, has put together a list of the Best New Restaurant in the US. The list is released annually at the end of August for the September issue that begins with 50 restaurants that is narrowed down to a Top 10 list.[43] The first two years, the list was not in a specific order.

Best New Restaurant Rankings (2009, 2010)
Year - - - - - - - - - -
2009 Bar Jules
(San Francisco, CA)
Cakes & Ale
(Decatur, GA)
Feast
(Houston, TX)
Hungry Mother
(Cambridge, MA)
Mado
(Chicago, IL)
No. 7
(Brooklyn, NY)
Olivia
(Austin, TX)
Spring Hill
(Seattle, WA)
The Greenhouse Tavern
(Cleveland, OH)
Woodberry Kitchen
(Baltimore, MD)
2010 Anchovies & Olives
(Seattle, WA)
Bar La Grassa
(Minneapolis, MN)
Ellerbe Fine Foods
(Fort Worth, TX)
Frances
(San Francisco, CA)
Hatfield's
(Los Angeles, CA)
Laurelhurst Market
(Portland, OR)
Marea
(New York, NY)
Menton
(Boston, MA)
Miller Union
(Atlanta, GA)
The Purple Pig
(Chicago, IL)
Best New Restaurant Rankings (2011-present)
Year 1 2 3 4 5 6 7 8 9 10
2011 Husk
(Charleston, SC)
Mission Chinese Food
(San Francisco, CA)
The Walrus and the Carpenter
(Seattle, WA)
Travail Kitchen and Amusements
(Robbinsdale, MN)
Ruxbin
(Chicago, IL)
Talula's Garden
(Philadelphia, PA)
Son of a Gun
(Los Angeles, CA)
M. Wells
(Long Island City, NY)
Congress
(Austin, TX)
Bondir
(Cambridge, MA)
2012 State Bird Provisions
(San Francisco, CA)
Blanca
(Brooklyn, NY)
Battersby
(Brooklyn, NY)
Luce
(Portland, OR)
The Catbird Seat
(Nashville, TN)
The Bachelor Farmer & Marvel Bar
(Minneapolis, MN)
Little Serow
(Washington, D.C.)
Oxheart
(Houston, TX)
Bäco Mercat
(Los Angeles, CA)
Cakes & Ale
(Decatur, GA)
2013 Alma
(Los Angeles, CA)
Saison
(San Francisco, CA)
Rolf and Daughters
(Nashville, TN)
Fat Rice
(Chicago, IL)
Ava Gene's
(Portland, OR)
The Pass & Provisions
(Houston, TX)
The Optimist
(Atlanta, GA)
Jeffrey's & Josephine House
(Austin, TX)
The Whale Wins & Joule
(Seattle, WA)
Aska
(Brooklyn, NY)
2014 Rose's Luxury
(Washington, D.C.)
High Street on Market
(Philadelphia, PA)
Estela
(New York, NY)
Tosca Cafe
(San Francisco, CA)
Westward
(Seattle, WA)
Central Provisions
(Portland, ME)
Hot Joy
(San Antonio, TX)
Thai-Kun
(Austin, TX)
Måurice Luncheonette
(Portland, OR)
Grand Central Market
(Los Angeles, CA)
2015 AL's Place
(San Francisco, CA)
Gjusta
(Los Angeles, CA)
Petit Trois
(Los Angeles, CA)
Semilla
(Brooklyn, NY)
Parachute
(Chicago, IL)
Dai Due
(Austin, TX)
Kindred
(Davidson, NC)
Rintaro
(San Francisco, CA)
Manolin
(Seattle, WA)
Milktooth
(Indianapolis, IN)
2016 Staplehouse
(Atlanta, GA)
Bad Saint
(Washington, D.C.)
Lord Stanley
(San Francisco, CA)
Morcilla
(Pittsburgh, PA)
Baroo
(Los Angeles, CA)
South Philly Barbacoa
(Philadelphia, PA)
Oberlin
(Providence, RI)
Wildair
(New York, NY)
Buxton Hall
(Asheville, NC)
N7
(New Orleans, LA)
2017 Turkey and the Wolf
(New Orleans)
Elske
(Chicago, IL)
Mister Jiu's
(San Francisco, CA)
Palizzi Social Club
(Philadelphia, PA)
Hart's
(Brooklyn, NY)
Giant
(Chicago, IL)
Spring
(Marietta, GA)
Kemuri Tatsu-Ya
(Austin, TX)
Nixta
(St. Louis, MO)
Brewery Bhavana
(Raleigh, NC)
2018 Nonesuch
(Oklahoma City, OK)
Maydan
(Washington, D.C.)
Ugly Baby
(Brooklyn, NY)
Freedman's
(Los Angeles, CA)
Nyum Bai
(Oakland, CA)
Nimblefish
(Portland, OR)
Che Fico
(San Francisco, CA)
Yume Ga Arukara
(Cambridge, MA)
Drifters Wife
(Portland, ME)
Call
(Denver, CO)
2019 Konbi
(Los Angeles, CA)
Khao Noodle Shop
(Dallas, TX)
Longoven
(Richmond, VA)
Ochre Bakery
(Detroit, MI)
The Elysian Bar
(New Orleans, LA)
Kopitiam
(New York City, NY)
Tailor
(Nashville, TN)
Le Comptoir Du Vin
(Baltimore, MD)
Matt's BBQ Tacos
(Portland, OR)
The Wolf's Tailor
(Denver, CO)

Bon Appétit Foodcast[edit]

Bon Appétit Foodcast
Presentation
Hosted byAdam Rapoport
GenreFood & Drink
UpdatesWeekly
Ep. 13 onward
Length30-60 minutes
Production
ProductionBelle Cushing
Executive Producer
Carey Polis
Project Manager
No. of episodes259
Publication
Original releaseNovember 24, 2014 – present
WebsiteBon Appétit Foodcast

In 2014, Bon Appétit launched a podcast called the Bon Appétit Foodcast.[44] The series is hosted by editor-in-chief Adam Rapoport, and has featured notable guests such as Ina Garten, Gordon Ramsay, and Mark Bittman.[45] A number of the staff at Bon Appétit regularly appear on the podcast to discuss their recently published recipes.

Editors[edit]

  • James A. Shanahan (1956–1961)
  • Alan Shearer (1961–1962)
  • Charles Walters (1962–1963)
  • Betty Paige (1963–1964)
  • W. C. Carreras (1964)
  • Floyd Sageser (1964–1965)
  • M. Frank Jones (1965–1976)
  • Paige Rense (1976–1983)
  • Marilou Vaughan (1983–1985)
  • William J. Garry (1985–2000)
  • Barbara Fairchild (2000–2010)
  • Adam Rapoport (2010–present)

See also[edit]

References[edit]

  1. ^ "Alliance for Audited Media Snapshot Report". Alliance for Audited Media. June 30, 2013. Archived from the original on January 23, 2017. Retrieved February 2, 2014.
  2. ^ a b Terrie L. Wilson (2003). "Tasty Selections: An Evaluation of Gourmet Food Magazines". Journal of Agricultural & Food Information. 5 (2): 49–66. doi:10.1300/J108v05n02_06.
  3. ^ a b Andrew Smith (January 31, 2013). The Oxford Encyclopedia of Food and Drink in America. OUP USA. p. 182. ISBN 978-0-19-973496-2. Retrieved December 11, 2015.
  4. ^ Barbara Yost (July 5, 2006). "Magazine founder had appetite for writing". The Arizona Republic. Retrieved December 11, 2015.
  5. ^ Emily Fleischaker (January 20, 2011). "Inside the Test Kitchen: Moving Day". bonappetit.com. Archived from the original on February 15, 2012. Retrieved December 30, 2011.
  6. ^ Moskin, Julia (November 2, 2010). "A New Flavor for Bon Appétit". The New York Times. ISSN 0362-4331. Retrieved March 6, 2018.
  7. ^ Moskin, Julia (November 2, 2010). "A New Flavor for Bon Appétit". The New York Times. Retrieved December 30, 2011.
  8. ^ "Media Kit - Print" (PDF). Conde Nast. Archived from the original (PDF) on April 12, 2015. Retrieved April 22, 2013.
  9. ^ Elliot, Stuart (January 23, 2011). "An Irreverent Campaign From Bon Appétit". The New York Times. Retrieved April 22, 2013.
  10. ^ Johnson, Leah (May 3, 2017). "Hungry for More? An Analysis of Bon Appétit's Digital Brand Extension Strategies and their Potential Uses and Gratifications" (PDF). Virginia Polytechnic Institute and State University. Retrieved May 31, 2019.
  11. ^ Barber, Kayleigh (October 9, 2019). "Bon Appétit is treating editors like influencers". Digiday. Retrieved October 17, 2019.
  12. ^ Bass, Penelope (July 9, 2019). "Q&A: Brad Leone of Bon Appetit". Imbibe Magazine. Retrieved August 23, 2019.
  13. ^ a b Nahman, Haley (October 16, 2019). "How Bon Appétit Became a YouTube Sensation—and Why Claire Saffitz Is the Perfect Star". Man Repeller. Retrieved October 16, 2019.
  14. ^ Leone, Brad; Cross, Vincent; Hunziker, Matt (October 21, 2016). Brad Makes Kombucha. Bon Appetit Video (Series). Retrieved August 16, 2019.
  15. ^ a b Suchodolski, Veronica (February 25, 2019). "'Bon Appétit' YouTube Series Expands Into a Streaming Service—But Will Its Audience Follow?". The New York Observer. Retrieved August 16, 2019.
  16. ^ a b Preston, Hannah (June 20, 2019). "Bon Appétit 'Gourmet Makes' Series: 40-Minute Videos Viewers Rarely Skip Through is Creating a Cult Following". Newsweek. Retrieved August 11, 2019.
  17. ^ "Gourmet Makes". Bon Appétit Videos.
  18. ^ Sung, Morgan (July 13, 2019). "Pastry chef Claire Saffitz attempts to explain what it's like to be the internet's crush". Mashable. Retrieved August 11, 2019.
  19. ^ Baxter, Hannah. "In the Kitchen with Claire Saffitz". Coveteur. Retrieved August 11, 2019.
  20. ^ Martin, Rachel (March 5, 2019). "Bon Appétit's New Program Builds On What Fans Love About 'It's Alive'". NPR. Retrieved August 23, 2019.
  21. ^ Saxe, Lizzy (February 21, 2019). "It's 'Live': Bon Appétit Has A New, Free Streaming Channel". Forbes. Retrieved August 23, 2019.
  22. ^ "Bon Appétit, Now on Your TV". Bon Appétit. Condé Nast. Retrieved May 28, 2019.
  23. ^ Leone, Brad; Cross, Vincent; Hunziker, Matt (February 22, 2019). It's Alive: Goin' Places. Bon Appetit Video (Series). Retrieved August 23, 2019.
  24. ^ "What Makes the Perfect Thanksgiving Meal? | Making Perfect: Thanksgiving - Prologue | Bon Appétit". YouTube. Conde Nast. Retrieved October 15, 2019.
  25. ^ "Reverse Engineering". Bon Appétit. Retrieved November 12, 2019.
  26. ^ a b "Back to Back Chef". Bon Appétit Videos. Retrieved October 17, 2019.
  27. ^ "Mike Chen and Claire Saffitz Explore Japanese Street Food and Candy | Gochi Gang". YouTube. Bon Appéti. Retrieved January 29, 2020.
  28. ^ RENNEX, MICHELLE (December 1, 2019). "Watch Bon Appétit's Brad Leone Sweat, Swear, And Cry Eating Crazy Hot Wings". Junkee. Retrieved January 29, 2020.
  29. ^ "Binging with Babish Reviews The Internet's Most Popular Food Videos | Bon Appétit". YouTube. Bon Appétit. Retrieved January 29, 2020.
  30. ^ "Brad and Babish Make Ricotta Cheese | It's Alive | Bon Appétit". YouTube. Bon Appétit. Retrieved January 29, 2020.
  31. ^ "Brad and Babish Make Kombucha Miso BBQ Sauce | It's Alive | Bon Appétit". YouTube. Bon Appétit. Retrieved January 29, 2020.
  32. ^ Rea, Andrew. "Binging with Babish: Lasagna from Garfield (feat. It's Alive with Brad)". YouTube. Retrieved January 29, 2020.
  33. ^ "It's Alive with Brad". Bon Appétit Videos. Bon Appétit. Retrieved January 29, 2020.
  34. ^ Satow, Julie (March 10, 2015). "Bon Appetit Moves to a New Home and Into the Kitchen You've Always Wanted". The New York Times. Retrieved September 16, 2019.
  35. ^ a b c d e f g h i j k "Bon Appétit Masthead". Bon Appétit. Condé Nast. Retrieved September 26, 2019.
  36. ^ "Christina Chaey". LinkedIn. Retrieved January 29, 2020.
  37. ^ Beggs, Alex. "What My Dream Grocery Store Looks Like". Bon Appétit. Retrieved December 16, 2019.
  38. ^ "Bon Appétit Foodcast: Episode 245: It's Alive, Deep Dive on Apple Podcasts". Apple Podcasts. Bon Appétit. Retrieved January 29, 2020.
  39. ^ "Rick Martinez". LinkedIn. Retrieved October 22, 2019.
  40. ^ "Carla Lalli Music LinkedIn Profile". Retrieved May 10, 2019.
  41. ^ Crowley, Chris (February 8, 2019). "Pastry Chef Claire Saffitz Is 'Always in the Mood to Eat'". Grub Street. Retrieved August 16, 2019.
  42. ^ "Dan Siegel's LinkedIn Page". LinkedIn. October 22, 2019.
  43. ^ "America's Best New Restaurants of Years Past: Where Are They Now?". Bon Appetit. Retrieved September 16, 2016.
  44. ^ "A Beginner's Guide to the Best Podcasts on the Web – Part I". March 19, 2015.
  45. ^ "Bon Appétit Foodcast — Overcast". overcast.fm. Retrieved March 6, 2018.

External links[edit]