The Bonchon Chicken restaurant began in 2002 in Busan, South Korea. The first location in the U.S. was in Annandale, Virginia, home to a large South Korean expatriate population. It later spread to California, New York, Maryland, Massachusetts, New Jersey and Texas. There are 10 locations in South Korea, 97 in the Philippines, 10 in Thailand, and 6 in Indonesia. There are also many new locations pending in different countries and Brunei is one of them.
Jinduk Seh is the current President and CEO of Bonchon Chicken. The United States headquarters is located in New York City, where all the training is done.