Boodles (company)

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Boodles
Private
Industry Luxury Goods, Jewellery
Founded 1798
Headquarters London, England
Products Jewellery
Website www.boodles.com

Boodles is a privately held British luxury jeweller and jewellery designer founded in 1798. A family company from North West England, it also has stores in London, Manchester, Liverpool, Chester and Dublin. Their flagship store is found on New Bond Street, London.

History[edit]

Founded as Boodle and Dunthorne, Boodles dates from 1798 when its first shop opened in Liverpool. In 1910 it amalgamated with the Wainwright family, owners of another Liverpool jewellers.[1][2] The business has remained with them ever since.[3]

In 1965 Boodles opened a second store in Chester and a third one in Manchester in 1982.[4][5] Nicholas and Michael Wainwright took over from their father, Anthony Wainwright, in 1992.[6] Under their stewardship, Boodles has opened several stores in London:

  • The Royal Exchange (2001)[7]
  • Dublin (2006)[8]
  • New Bond Street (2007)[6]
  • The Savoy Hotel (2010)[9]

They also changed the name from Boodles and Dunthorne to just Boodles and grew the company to the brand it is today.[10] The company started selling jewellery from its website in summer 2012.[11]

Boodles has nine stores including five in London: Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.

Products[edit]

In its early years Boodles, as well as making jewellery, was a silversmith and watchmaker. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non-sporting competitions including the solid gold trophy for the winner of the Grand National and awards for the Chelsea Flower Show.[12]

In the second half of the 20th century Boodles emerged as a retailer of bespoke jewellery. The company sources diamonds and other gemstones, and designs its own range of jewellery.[13]

Honours[edit]

In 2008, the Boodles Raindance Ring was selected to appear in the Victoria and Albert Museum's permanent jewellery collection.[14]

Events[edit]

The Boodles Challenge is a five-day tennis exhibition at Stoke Park in Buckinghamshire,[15] held in the run up to Wimbledon. The event has attracted players such as Novak Djokovic, Andy Murray and Jo-Wilfried Tsonga.[16]

The Boodles Boxing Ball is a biennial charity event held at the Park Plaza Hotel in London[17] with all proceeds going to the Starlight Children's Foundation.[18]

The Boodles May Festival is a three-day horse race and opener to the Chester Racecourse season.

Partnerships[edit]

In collaboration with Liz Earle, Boodles designed the Rose Pelargonium Necklace. Profits made from the necklace are donated to the Shining Faces’ children’s orphanage in India.[19] In 2015, the partnership between the Royal Ballet and Boodles resulted in a jewellery collection called “Pas de Deux” that is inspired by ballet.[20] The launch party for this collection took place in The Savoy Hotel and was attended by dancers from the Royal Ballet.[21]

TV[edit]

The TV documentary “The Million Pound Necklace: Inside Boodles” was aired on Channel 4 in 2014 and is following the creation of the Greenfire Suite, a jewellery collection made of emeralds valued at 2.8 Million Pounds.[22]

References[edit]

  1. ^ "INSPIRING INDEPENDENTS 2011, PART 1 | In-depth". Retail Jeweller. 29 August 2011. Retrieved 22 February 2012. 
  2. ^ "Boodles of Bond Street". Familybusinessplace.com. Retrieved 22 February 2012. 
  3. ^ "NWLG Clarence House sponsored by Boodles & Coutts". Princes-trust.org.uk. Retrieved 22 February 2012. 
  4. ^ bernard. "Boodles of Chester". Visit-chester.co.uk. Retrieved 22 February 2012. 
  5. ^ "LDP Business Magazine December 2010". Issuu.com. 26 November 2010. Retrieved 22 February 2012. 
  6. ^ a b Davis, Glynn (13 February 2012). "Retail Species – The establishment – Michael Wainwright of Boodles". Retail Insider. Retrieved 22 February 2012. 
  7. ^ "Boodles". The Royal Exchange. Retrieved 15 July 2015. 
  8. ^ "Boodles". ISFA. Retrieved 15 July 2015. 
  9. ^ "Boodles to open at The Savoy Hotel". Retail Jeweller. 13 November 2009. Retrieved 15 July 2015. 
  10. ^ "On the shop floor with……the Boodles managing director Michael Wainwright". The Retail Bulletin. 25 July 2008. Retrieved 17 July 2015. 
  11. ^ Butler, Sarah (29 November 2011). "Boodles jewellery to be sold online". London: Telegraph.co.uk. Retrieved 1 March 2012. 
  12. ^ "Liverpool jewels in V&A show | Lancashire Life". Lancashire.greatbritishlife.co.uk. 3 October 2010. Retrieved 23 February 2012. 
  13. ^ Finance (13 February 2009). "Boodles bucks the trend with diamond business". London: Telegraph. Retrieved 23 February 2012. 
  14. ^ "Liverpool jewels in V&A show". 3 October 2010. Retrieved 17 July 2015. 
  15. ^ "Need a warm-up for Wimbledon? Boodles has the answer". Daily Mail (London). Retrieved 1 March 2012. 
  16. ^ "Murray to play on Boodles' grass". BBC News. 10 June 2008. Retrieved 1 March 2012. 
  17. ^ Rebecca English (9 June 2008). "Kate Middleton and Chelsy Davy up the fashion stakes on a night out at the boxing | Mail Online". London: Dailymail.co.uk. Retrieved 23 February 2012. 
  18. ^ Richard Eden (1 October 2011). "William's former belle and Pippa are boxing clever in red; The Telegraph". London: Telegraph.co.uk. Retrieved 1 March 2012. 
  19. ^ "Liz Earle teams with Boodles for necklace". fashioninsight.co.uk. 31 October 2014. Retrieved 17 July 2015. 
  20. ^ "A new collection of Boodles jewellery dances a pas de deux in diamonds". The Jewellery Editor. 15 June 2015. Retrieved 17 July 2015. 
  21. ^ "Planet Party's: Boodles and The Royal Ballet Launch Collection 'Pas de Deux' at The Savoy Hotel". http://planetpartys.blogspot.co.uk/. Retrieved 17 July 2015. 
  22. ^ "Review: Maria Doulton on the Channel 4 documentary The Million Pound Necklace: Inside Boodles". The Jewellery Editor. 21 March 2014. Retrieved 17 July 2015. 

External links[edit]