Book:Marketing

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Marketing
An overview
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Marketing[edit]

An overview[edit]

Main article
Marketing
Key concepts
Product marketing
Pricing
Promotion
Distribution
Service
Retail
Brand management
Account-based marketing
Marketing effectiveness
Market research
Marketing strategy
Marketing management
Dominance
Promotional content
Advertising
Brand
Direct marketing
Sales
Product placement
Public relations
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Printing
Publication
Broadcasting
Out-of-home advertising
Online advertising
Point of sale display
Promotional merchandise
Digital marketing
In-game advertising
Word of mouth