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BookTube refers to the group of content creators on YouTube that film videos based on books. Similar to beauty gurus or gamers, BookTubers are a specific subset of the YouTube community. While the majority of BookTubers focus on Young Adult literature, many address other types, such as classics, science fiction, fantasy, literary fiction, children's literature, comics, romance and non-fiction.
The BookTube community has grown exponentially in recent years. Many channels have thousands (and sometimes hundreds of thousands) of subscribers. Outside of YouTube, BookTubers can be found at book and YouTube conventions like YallFest, BookCon, and VidCon.
Types of videos
Some are reviews of books, detailing what they did or did not like about a certain book. These reviews can also be of Advanced Reader Copies (ARCs) that are provided by book publishers that wish to harness word of mouth advertising.
BookTubers also make haul videos where they show the different books from specific trips to the bookstore or an overview of the books that they got from general events throughout a period of time. They also make unhaul videos where they discuss the books that they are removing from their collection.
Other common types of videos include:
- Bookshelf tours or videos where they reorganize their bookshelves
- TBR (to be read) videos where they list what they intend to read in the immediate future
- Wrap-up videos containing discussions about books the BookTuber has read in a particular period of time
- Tag videos consisting of a series of questions or challenges around a theme which the BookTuber answers, then tags other BookTubers to answer
- Discussion videos addressing themes across books, or issues arising in the BookTube community.
- Collaborations where BookTubers often play games related to characters from books or some form of a tag video.
- Interviews with popular authors
BookTube traditions and culture
Booktube is a community of video makers and watchers rather than a group of individuals doing similar things. There is a shared vocabulary (largely drawn from the wider bookish community), intertextuality (whereby BookTubers react and respond to other BookTubers), common traditions and some broadly shared values.
- Bookternet: book and reading related internet enclaves, including book bloggers, book podcasts, BookTube, Bookstagram, goodreads, Reblog Bookclub (on tumblr)
- TBR : to be read. These books can be: chosen to be read next, the total of unread books owned by a BookTuber, or books, not necessarily owned, that a BookTuber wishes to read
- ARC : advanced reader copy. A not-for-sale copy of a yet-to-be-published book provided free by the publisher for publicity purposes, often distributed at conventions. The aim of these is to promote a book through word of mouth prior to release
- Reading Slump: a period of time in which a BookTuber lacks the inspiration to read, or when reading is much slower than usual
- Book Swag : book-themed non-book items such as T-shirts, tote bags, mugs etc.
- Ship, Shipping: to support/endorse a relationship between fictional characters
- Spoilers: Details of the content of a book which give away important plot developments
- Readathon: an event where participants read together over a defined period of time
- Shout outs where BookTubers recommend other BookTube channels in their videos.
- NaNoWriMo: Many BookTubers, who are also avid writers, tend to participate in this challenge where one attempts to write a 50,000 word novel in the month of November
- polandbananasBOOKS (Christine Riccio): with over 400,000 subscribers, she owns the largest BookTube channel (as of March 2019). Her debut novel, titled Again, But Better is expected to be released in May 2019.
- superspacechick 
- abookutopia (Sasha Alsberg): Alsberg collaborated with author Lindsay Cummings to write Zenith. It was released in 2016 as two ebooks and became a #1 New York Times Best Seller. The book was then released in print on January 16, 2018.
- Clau Reads Books (Claudia Ramírez):  (in Spanish)
- jessethereader (Jesse George)
- Little Book Owl (Catriona Feeney)
- booksandquills (Sanne Vliegenthart)
- readbyzoe (Zoë Herdt)
- Hailey In Bookland (Hailey LeBlanc)
- Andreo Rowling (Andrea Izquierdo) (in Spanish)
- Ariel Bissett
- A Clockwork Reader (Hannah)
- emmmabooks (Emma Giordano)
- Tashapolis (Natasha Polis)
- Stripped Cover Lit (Adrian Fort and Dalton Gentry)
- Becca and the Books
- Epic Reads (Margot)
- PeruseProject (Regan)
In July 2017, Bloomsbury published Because You Love to Hate Me, an anthology of 13 short stories written by 13 Young Adult authors, including Nicola Yoon, Marissa Meyer, Renee Ahdieh, and April Genevieve Tucholke, who were paired with 13 BookTubers. Ameriie, a Grammy-nominated singer, writer, and YouTuber came up with the idea and edited the book.
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- Les Lectures de Nine (Nine Gorman) (in French)
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