Boomerang (Australian channel)

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Boomerang 2014 logo.svg
Picture format576i SDTV
OwnerWarner Bros. Discovery International
Sister channelsCartoon Network
CNN International
Launched3 October 1995; 26 years ago (1995-10-03) (as a programming block)
14 March 2004; 18 years ago (2004-03-14) (as a standalone TV channel)
Streaming media
Foxtel GoChannel 715

Boomerang is an Australian pay television channel owned by Warner Bros. Discovery under its International division. It is a sister service of Cartoon Network.

History and branding[edit]

The Australian and New Zealand feed of the Boomerang Asia service was launched on March 14, 2004 as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., MGM and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On December 1, 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On November 3, 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]

On April 22, 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]


See also[edit]


  1. ^ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
  2. ^ Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
  3. ^ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
  4. ^ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
  5. ^ Knox, David (19 March 2021). "Fetch TV losing CNN, Cartoon Network, Boomerang". TV Tonight. Retrieved 22 April 2021.

External links[edit]