Boomerang (Central and Eastern European TV channel)

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(Redirected from Boomerang (CEE))
Boomerang 2014 logo.svg
Broadcast areaBalkans
Central Europe
Central and Eastern Europe
East-Central Europe
Eastern Europe
Slovenian (continuity and bumpers in English)
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
OwnerWarner Bros. Discovery EMEA
Sister channelsCartoon Network CEE
Cartoon Network Germany
Cartoon Network Netherlands & Flanders
Cartoon Network Poland
Cartoon Network Russia and Southeastern Europe
CNN International
Warner TV Comedy
Warner TV Film
Warner TV Serie
Launched5 June 2005; 17 years ago (2005-06-05)
(as Boomerang Europe)
12 October 2011; 11 years ago (2011-10-12)
(independent feed)
ReplacedBoomerang Germany
ClosedDecember 14, 2021; 13 months ago (2021-12-14) (Latvia)
March 9, 2022; 10 months ago (2022-03-09) (Russia) (due to Russian invasion of Ukraine)
March 18, 2023; 41 days' time (2023-03-18) (all countries)
Replaced byCartoonito (March 18, 2023)
Links (closed)
Streaming media
Ziggo GO (Netherlands) (Europe only)

Boomerang is a Central, And Eastern European/East-Central European pay television channel feed which focuses on animated programming for children. This feed is broadcast in Germany, Austria, Switzerland, Benelux, CIS countries, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, Baltics and Caucasus countries. On 4 January 2023, it was announced the channel will be replaced by Cartoonito on 18 March 2023.[1]


Boomerang EMEA was launched on 5 June 2005. On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centered on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[2] The TV channel was partially broadcast in Russian.[3] Since 1 October 2013, the channel has been completely dubbed into Russian.[4]

Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and the Flanders region of Belgium, and got a localised Dutch feed between 2 February 2015 and 2017.[5] Since 2017 the CEE feed is available in the Netherlands and Belgium.[6]

On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.[1]

On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[7]

On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel subfeed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria.[8]

On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track.

Due to the Russian invasion of Ukraine, on 9 March 2022, WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[9] As a result, since 5 December 2022, some new cartoon series began airing without Russian dubbing.

Since 1 September 2022, Boomerang CEE is broadcast between 2pm and 8am in CEST, because of the relaunch of the morning Cartoonito block on this region.[10]

On 4 January 2023, it was announced that Boomerang CEE would fully rebrand into a dedicated Cartoonito channel on 18 March 2023.[11]


Current programming[edit]

Former Programming[edit]


The programming block's was relaunched logo in 2022 and in 2023 taking over the whole channel

Cartoonito is a programming block targeting pre-kindergartners, & preschoolers. It airs weekday mornings and afternoons before the Cartoonito branding was phased out entirely in 2014, when Cartoonito merged with Boomerang's schedule.

In August 2022, it was announced that Cartoonito would be returning later on Boomerang CEE in 2022.

A teaser was released for the block on 8 August 2022 and released idents for Thomas and Friends: All Engines Go!.

1st September 2022 Cartoonito block was relaunched as channel block (8:00 to 14:00 UTC).

The relaunched block received a new logo, new logo idents, and others.


See also[edit]


  1. ^ "Kanał Boomerang 18 marca zmieni się w Cartoonito. „Miejsce dla przedszkolaków i ich rodzin"". (in Polish). Retrieved 2023-01-12.
  2. ^ "Boomerang развлекает детей". 2 February 2009.
  3. ^ "Телеспутник • Просмотр темы - 1 июня встречаем новый пакет "ДЕТСКИЙ"". Телеспутник. March 21, 2013. Archived from the original on 2013-12-03. Retrieved 2023-01-12.
  4. ^ "Телеканал Boomerang заговорил по-русски". ProTV.UA - ТВ, технологии, телекоммуникации. Retrieved 2023-01-12.
  5. ^ "Nieuw logo voor Boomerang". Broadcast Magazine (in Dutch). 1 February 2015. Retrieved 16 March 2015.
  6. ^ "Boomerang CEE (Dutch) - Continuity (July 1, 2017)". YouTube. 1 July 2017.
  7. ^ "Boomerang Germany - Final Day/Closedown/CEE Takeover (September 30-October 1, 2018)". YouTube. 2 October 2018. Archived from the original on 2021-12-20.
  8. ^ "Boomerang CEE (Bulgaria) - Launch (November 1, 2021)". YouTube. 1 November 2021. Archived from the original on 2021-12-20.
  9. ^ "WarnerMedia and Discovery join the stampede of businesses leaving Russia | CNN Business". CNN. 9 March 2022.
  10. ^ GmbH, DWDL de. "Kinder-Marke Cartoonito kommt ins deutsche Fernsehen". Retrieved 2022-09-12.
  11. ^
  12. ^ KG, imfernsehen GmbH & Co. "Serien nach Sendern: Boomerang". (in German). Retrieved 2022-05-02.
  13. ^ a b c d e f g h i j k l m n o p q r s t u "Boomerang - program tv na 26.06.2009 - Program TV -". (in Polish). Retrieved 2022-05-02.

External links[edit]