Boomerang (Middle East and Africa TV channel)

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Boomerang tv logo.png
Launched5 June 2005; 14 years ago (5 June 2005) (Boomerang Europe)
1 July 2016; 3 years ago (1 July 2016) (Boomerang MENA)
Owned byWarner Bros. Africa
Picture format16:9 (576i, SDTV)
(Africa version)
16:9 (1080i, HDTV)
(downgraded to 16:9 576i for SDTVs; MENA version)
CountrySub-Saharan Africa
Middle East and North Africa
(MENA and Africa versions)
(MENA version)
(MENA version in Greece and Cyprus)
Broadcast areaMiddle East and North Africa
Sub-Saharan Africa
HeadquartersTurner House,
Great Marlborough Street,
London, United Kingdom

Turner Broadcasting System Arabia FZ-LLC,
Dubai Media City
Dubai, United Arab Emirates (MENA version)
Formerly calledBoomerang HQ (2005–2015)
Sister channel(s)Cartoon Network
CNN International
Turner Classic Movies
Cartoon Network Arabic
Cartoon Network Hindi
WebsiteBoomerang Africa website
Boomerang MENA website
beIN (Middle East and North Africa)Channel 105
(HD, MENA version)
DStv (Sub-Saharan Africa)Channel 302
(SD/HD, Africa version)
Forthnet (Cyprus)Channel 503
(HD, MENA version)
NOVA Cyprus (Cyprus)Channel 403
(HD, MENA version)
NOVA Greece (Greece)Channel 52
(HD, MENA version)
Kwesé TV (Sub-Saharan Africa)Unknown
(SD, Africa version)
Cablenet (Cyprus)Channel 305
(HD, MENA version)
PrimeTelChannel 401
(HD, MENA version)
CytaVisionChannel 31
(HD, MENA version)

Boomerang Europe, the Middle East and Africa (formerly Boomerang HQ) is a children's channel owned by Warner Bros. Africa which air children's cartoons; Boomerang Africa —which broadcasts in Sub-Saharan Africa, and Boomerang MENA—which broadcasts in the Middle East and North Africa, in addition to Greece and Cyprus.

Boomerang HQ was launched on 5 June 2005, broadcasting in select EMEA territories.

On 1 July 2016, Boomerang MENA was launched for the Middle East and North Africa to replace Boomerang Africa. In the Middle East and North Africa, Boomerang MENA is offered on beIN and numerous other miscellaneous providers; it is available in both English and Arabic, and broadcasts in HD as well. Boomerang MENA is also the version used in Greece and Cyprus. It has a separate schedule from Boomerang Africa, and features differing censorship rules as well.

The Boomerang Africa version launched as an HD feed on 4 March 2019 at 22:55 CAT during an episode of Be Cool, Scooby-Doo!.


Boomerang HQ was launched on 5 June 2005 as a channel for Europe, the Middle East and Africa. It broadcast in English, and also offered Polish and Hungarian audio tracks for Poland and Hungary respectively.

In December 2005, a Greek audio track was added on Greek and Cypriot TV providers.

The African website name was, launched in 2010.[1] However, the website now redirects to

In October 2010, the channel started broadcasting shows in Romanian on Romanian TV providers.

On 12 October 2011, the Central and Eastern Europe feed (Poland, Hungary and Romania) was separated from the HQ feed, featuring a distinct schedule (see Boomerang (Central and Eastern Europe)). From that point onward, a preschool block called Cartoonito was added to both feeds; the block was later removed from both feeds somewhere in 2014.

However, in the Benelux, Portugal, Middle East, Africa, Greece, Cyprus and the Czech Republic, Boomerang HQ continued to be offered on TV providers.

Boomerang HQ was available in Portugal until 31 December 2013, when it was removed due to the launch of the Portuguese feed of Cartoon Network. However, a European Portuguese-language version has been available in Angola and Mozambique since 2015 and since April 2018 in Portugal.

On 1 November 2014, all TV operators in the Benelux and the Czech Republic replaced Boomerang HQ with Boomerang CEE, leaving Greece and Cyprus as the only European countries where the channel was still broadcast.

On 14 January 2015, following the Rebrand, Boomerang HQ began targeting viewers in Sub-Saharan Africa more frequently; it became known as Boomerang Africa instead.

On 1 July 2016, Boomerang MENA, a feed targeting viewers in the Middle East and North Africa, was launched, replacing Boomerang Africa. Boomerang MENA is available in HD, and is fully localized into both English and Arabic. Boomerang MENA is also available in Greece and Cyprus as well, with a Greek audio track for select shows.

The channel switch to 16:9 Widescreen on 21 September 2016.


See also[edit]


  1. ^ "Turner takes wraps off new Boomerang website". 2010-06-23. Archived from the original on 2015-10-01. Retrieved 2015-06-29.

External links[edit]