Boomerang (JoJo Siwa song)

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"Boomerang"
Boomerang Jojo.jpeg
Single by JoJo Siwa
ReleasedMay 6, 2016 (2016-05-06)[1]
Format
RecordedJuly–November 2015
StudioThe Firestation Recording, West Los Angeles, California
Length3:26[1]
LabelJoJo Siwa Entertainment
Songwriter(s)
  • Griffith Frank
  • Heather Miley
  • Jordan Richman
  • JoJo Siwa
Producer(s)
  • Jordan Richman (producer)
  • Heather Miley (co-producer)[2]
JoJo Siwa singles chronology
"Boomerang"
(2016)
"Kid in a Candy Store"
(2017)
Music video
"Boomerang" on YouTube

"Boomerang" is the debut single by American dancer, singer, actress, and YouTube personality JoJo Siwa. It was released as a digital single on May 6, 2016.[3][2][4]

Musical style and lyrics[edit]

It is an upbeat song that deals with the issue of cyberbullying. The song's message is to achieve a triumph over online bullies.[3][2][4]

Music video[edit]

The music video directed by Monseé Wood was released on May 17, 2016. By mid-March 2017, the music video had been viewed on YouTube more than 200 million times.[5] The video features Jessalyn Siwa (her mother) and the former Dance Moms cast.

As of October 2019, the video has over 730 million views on YouTube.[6]

Commercial performance[edit]

On February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA).[7] On August 31, 2017, the song was certified Platinum by the RIAA.[7]

Certifications[edit]

Region Certification Certified units/sales
United States (RIAA)[7] Platinum 1,000,000double-dagger

double-daggersales+streaming figures based on certification alone

References[edit]

  1. ^ a b "Boomerang - Single by JoJo Siwa on Apple Music". Retrieved 2017-03-24.
  2. ^ a b c "'Dance Moms' Star JoJo Siwa Takes on Bullying in 'Boomerang': Exclusive First Listen". Billboard. 2016-05-06. Retrieved 2017-03-19.
  3. ^ a b "JoJo Siwa's "Boomerang" Has A Very Special Message For The 'Dance Moms' Star & Her Fapublisher=Bustle". 2016-05-24. Retrieved 2017-03-19.
  4. ^ a b "JoJo Siwa Confronts Bullying In New Single "Boomerang"". BSCkids. Boomtron LLC. 2016-05-10. Retrieved 2017-03-24.
  5. ^ "Omaha native finds big success in entertainment". KMTV.com. 2017-05-16. Retrieved 2017-03-24.
  6. ^ "JoJo Siwa — BOOMERANG (Official Video)". May 17, 2016. Retrieved August 5, 2019 – via YouTube.
  7. ^ a b c "American single certifications – JoJo Siwa – Boomerang". Recording Industry Association of America. Retrieved June 21, 2019. If necessary, click Advanced, then click Format, then select Single, then click SEARCH.