Boomerang (Latin America)

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Boomerang 2014 logo.svg
Launched 1993; 24 years ago (1993) (block)
2 July 2001; 16 years ago (2001-07-02) (channel)
Owned by Turner Broadcasting System Latin America / Time Warner
Picture format 480i, 576i (SDTV) (16:9)
Slogan Ésto es Boomerang
Language Spanish
Portuguese (Brazilian Feed only)
English (SAP only)
Headquarters Atlanta, Georgia, USA
Sister channel(s) Cartoon Network
Mexico - Dish Channel 308
SKY Channel 323
DirecTV Channel 334
Cablemás Juarez ChihuahuaMéxico Channel 411 (Cablemás Digital)
Flow Trinidad Channel 35 (Trinidad feed)

Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting throughout Latin America. Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded as the Latin American version of POGO, an Indian children-oriented channel. Two years later, in 2008 it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies. It had also aired music clips and concert specials, under the "Boombox" block. The channel currently focuses on kids programming again, as it was rebranded on 28 September 2014 with a new logo, graphics and schedule.



The channel was launched on 2 July 2001 with the same graphics and programming from the US variant of it. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.


On 3 April 2006, the channel was later rebranded as a general children's network, becoming a localised version of Cartoon Network's sister TV stations in India, POGO. Boomerang at the time started to air new cartoons, divided into different programming blocks which were similar to the ones airing on Pogo. The new lineup included the preschool programming block "MiniTV" ("TinyTV" on Cartoon network Asia, Australia, Taiwan, Korea, and the Philippines), teen-oriented programming, and classic cartoons. Each block featured a different channel logo colour for easy identification.


In January 2008, in the Brazilian- and Mexican- localised feeds (June in the Latin American feed),[1] the channel was rebranded again, but retained its 2006 logo. It was reorganised as a 24-hour teen-focused channel, broadcasting original and third-party-produced shows focused exclusively for teenagers. It was the time that the channel aired some successful blocks, such as Boombox, which consisted about interviews to different artists and featuring live concerts in Latin America, the US and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service [2] Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.[3] By mid-2010, the channel's logo was slightly modified, with the edges of the square around the word "Boom" being rounded.[4] As of 30 May 2011, it was the only Boomerang channel in the world not to air any animated series at all. However, The Powerpuff Girls was added by 3 February 2014. On 1 April 2014, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide rebrand which would take place later that year.[5]


Later, the channel was officially rebranded on 28 September 2014, with a new graphics package and exclusive kids programming such as Oddbods, Masha and the Bear and The Jungle Bunch: To the Rescue, premiering on that same day, along with some contemporary programming imported from Cartoon Network, such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?. A new programming block consisting of straight-to-DVD movies and theatrical films was introduced, which was later named Cine Boomerang. The network shifted its focus from tweens and female teenagers to the kids audience for the first time since 2006 and, thus, all live-action teen series were removed. The channel was also the first Boomerang network worldwide to adopt the new graphic package. On 18 October 2014, a Boomerang-branded block was launched on Cartoon Network in Latin America, named "Club Boomerang", consisting on the airing of Masha and the Bear, Imaginext Adventures, and LazyTown. On 3 November 2014, "Club Boomerang" was expanded from Monday to Friday, airing Tom and Jerry, What's New, Scooby-Doo?, Wabbit, The Garfield Show, Inspector Gadget, Masha and the Bear, Be Cool, Scooby-Doo! and Casper's Scare School.


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