Boomerang (Latin American TV channel)
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2 July 2001 (channel)
|Owned by||Warner Bros. Latin America (WarnerMedia, a subsidiary of AT&T)|
|Picture format||1080i HDTV|
(rescaled to 16:9 480i/576i for standard definition feeds)
|Slogan||Ésto es Boomerang|
Portuguese (Brazilian Feed only)
English (SAP only)
|Headquarters||Atlanta, Georgia, USA|
|Sister channel(s)||Cartoon Network|
|Mexico - Dish||Channel 308|
|Cablemás Juarez ChihuahuaMéxico||Channel 411 (Cablemás Digital)|
|Flow Trinidad||Channel 35 (Trinidad feed)|
Boomerang is a 24-hour cable television channel owned by Warner Bros. Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded. At the time of the rebrand, many people nicknamed it as the Latin American version of Pogo, an Indian children-oriented channel. In January 2008, it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies, initially starting in Brazil and Mexico. It had also aired music clips and concert specials, under the Boombox block. The channel returned to children's programming as part of a worldwide rebrand on 28 September 2014, in addition debuting a new logo, graphics and schedule.
The channel was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
On 3 April 2006, the channel was later rebranded as a general children's network. Boomerang at the time started to air new cartoons, divided into different programming blocks which were similar to the ones airing on Pogo. The new lineup included the preschool programming block "MiniTV" ("TinyTV" in Asia, Australia, Taiwan, Korea, and the Philippines), teen-oriented programming, and classic cartoons. Each block featured a different channel logo colour for easy identification.
January 2008-28 September 2014: Teen-oriented channel era
In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localised feeds, the channel was rebranded again, but retained its 2006 logo. It was reorganised as a 24-hour teen-focused channel, broadcasting original and third-party-produced shows focused exclusively for teenagers while all classic animation programming were moved over to Tooncast, a 24-hour channel that was launched on December 1, 2008. The channel aired some successful blocks, such as Boombox, which consisted of interviews to different artists and featuring live concerts in Latin America, the US and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service  Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative. By mid-2010, the channel's logo was slightly modified.By 30 May 2011, it was the only Boomerang channel in the world not to air any animated series at all. However, The Powerpuff Girls was added by 3 February 2014. On 1 April 2014, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide rebrand which would take place later that year.
Since 28 September 2014
The channel was officially rebranded on 28 September 2014, with a new graphics package and exclusive kids programming such as Oddbods, Masha and the Bear and The Jungle Bunch: To the Rescue, premiering on that same day, along with some contemporary programming imported from Cartoon Network, such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?. Boomerang Latin America was the first feed to adopt the new graphics package. new programming block consisting of straight-to-DVD movies and theatrical films was introduced, which was later named Cine Boomerang. The network shifted its focus from tweens and female teenagers to the kids audience for the first time since 2006 and, thus, all live-action teen series were removed. The channel was also the first Boomerang network worldwide to adopt the new graphic package. On 18 October 2014, a Boomerang-branded block was launched on Cartoon Network in Latin America, named "Club Boomerang", consisting on the airing of Masha and the Bear, Imaginext Adventures, and LazyTown. On 3 November 2014, "Club Boomerang" was expanded from Monday to Friday, airing Tom and Jerry, What's New, Scooby-Doo?, New Looney Tunes, The Garfield Show, Inspector Gadget, Masha and the Bear, Be Cool, Scooby-Doo! and Casper's Scare School.
- "Boomerang extingue os clássicos de seu sinal latino só agora?". ANMTV (in Portuguese). May 30, 2008.
- Member channels of the Caribbean Cable Cooperative Archived 16 August 2011 at the Wayback Machine