Boomerang (Latin America)
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July 2, 2001 (channel)
|Owned by||Turner Broadcasting System Latin America / Time Warner|
|Slogan||The New Boomerang|
|Language||Spanish / Portuguese (Brazilian Feed only)
English (SAP only)
|Headquarters||Atlanta, Georgia, USA|
|Sister channel(s)||Cartoon Network
TBS Very Funny
|Mexico - Dish||Channel 308|
|Cablemás Juarez ChihuahuaMéxico||Channel 411 (Cablemás Digital)|
|Flow Trinidad||Channel 35 (Trinidad feed)|
Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting in all Latin America. Initially it was focused on classical series and shows, as the Latin American version of Boomerang from the United States. In 2006, it relaunched as the Latin American and Brazilian version of POGO from India, marketed mainly on children. In 2008 it relaunched again with its own original identity and programming, focused on teen-oriented programming with original and syndicated series and movies. It also aired music videos and concert specials, under the brand "Boombox". The channel currently focuses on family programming, and rebranded on September 28, 2014 with a new logo and programming.
The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.
On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were similar to the ones airing on India's Pogo. The new lineup included the preschool programming block "MiniTV" ("TinyTV" on POGO), teen programming, and classic programming. Each block featured a different color for easy identification.
On October 2008 the channel was relaunched again, but retained its logo. The channel was reformatted as a 24-hour teen-focused channel, airing original and non-original productions solely focused on teenagers.
Boomerang aired successful original shows, such as "Boombox", which included interviews and live concerts with different musicians throughout Latin America, United States and more recently, the United Kingdom.
On April 1, 2009 the channel launched a mobile service.
Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.
By mid-2010, the channel's logo was slightly modified, with the squares around the word "Boom" transformed into circles.
By the summer of 2011, it was the only Boomerang channel in the world to feature no cartoon programming whatsoever. However, The Powerpuff Girls was added by February 2014, making it once again inclusive to animated programming. In April, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide Boomerang rebrand, influenced by programming of international Boomerang networks.
Boomerang Latin America officially rebranded on September 28, 2014, with new and exclusive cartoons such as Oddbods, Masha and the Bear and The Jungle Bunch: To the Rescue making their debuts that day, along with some contemporary programming imported from Cartoon Network, such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?. A new programming block consisting of straight-to-DVD and theatrical films was introduced, titled "Boomerang Movie". Boomerang re-shifted its focus to kids and families for the first time since 2006, resulting in all live-action "teencoms" (sans H2O: Just Add Water) being removed from the schedule permanently. Boomerang Latin America was also the first Boomerang network in the world to adopt the new look.
In October 18, 2014, a Boomerang block was added to Cartoon Network Latin America. It is named "Boomerang Club" and shows Masha and the Bear, Imaginext Adventures, and LazyTown. On November 3, 2014, "Boomerang Club" was expanded to Monday to Friday showings of Tom and Jerry, What's New, Scooby-Doo?, Wabbit, The Garfield Show, Inspector Gadget, Masha and the Bear, Be Cool, Scooby-Doo! and Casper's Scare School.
From 2006 to 2008, Boomerang aired different blocks on the schedule for different audiences. The programming blocks included segments for young audiences, teenagers, and classic programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending on which programming block was currently airing.
After October 2008, the channel decided to focus its programming on teenagers, dropping the preschool and classic programming of the channel. Since February 2009, the network only used the blue-green colored logo, as the other color-coded logos were eliminated.
- Regular programming. The schedule currently focuses on Preschool Animated Series, Classic, and Modern programming.
- At 08:00 AM, a block called Warner All Stars.
- At 12:00 PM, the network airs a block called Boomerang Movie.
- Boombox was a musical segment that aired since late 2007, which included music videos, live performances, and music documentaries for various artists, such as Avril Lavigne, Katy Perry, Lady Gaga, Paramore, Thirty Seconds to Mars, and others. It was removed in April 2014.
- Mini TV ("TinyTV"). It consisted of preschool programming focused on children from 2 to 6 years old. It originally aired every morning. The logo turned yellow during this block. It was dropped on October 2008.
- Luces, Cámara, Boomerang/Luz, Câmera, Boomerang ("Lights, Camera, Boomerang"). This programming block was the only one to already exist on the former Boomerang and wasn't dropped from the channel. It aired different movies, most of them focused on teenagers. The logo kept its original colors. The block was removed by April 2014, and Cine Boomerang was broadcast instead as of October 2014.
- Regular programming. Boomerang aired regular programming focused on children and family. It aired mostly during the day. The logo turned red or sometimes translucent white. By 2008, up until the second quarter of 2014, the network's regular programming was focused on teenagers, with dramas from international territories.
- Live Action. Boomerang aired teen-focused programming, with series, reality series and music video clips. It was aired in late afternoon and early night. The logo turned blue and green.
- Película Boomerang/Filme Boomerang ("Boomerang Movie"). Movie sesions during the day only on weekdays. The logo turned totally blue.
- Matinee del Domingo/Matinê de Domingo ("Sunday Matinee"). A movie during the morning of every Sunday. The logo turned red with orange.
- Boomerang Clásico/Boomerang Clássico ("Classic Boomerang"). Classic programming aired every night and early morning until dawn. The logo turned totally green. It was dropped on October, 2008.
- Boomeraction – One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including Thundarr the Barbarian, SWAT Kats: The Radical Squadron, The Pirates of Dark Water, Jonny Quest and Space Ghost. It was also one of the only Boomerang blocks to air across international feeds, including the United Kingdom, Latin America, and Australia versions of the network. The block was removed by April 2, 2006 due the first rebrand, as all programming from the block left the schedule.