Boomerang (Latin America)
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July 2, 2001 (channel)
|Owned by||Turner Broadcasting System Latin America / Time Warner|
|Picture format||576i (SDTV) (16:9)|
|Slogan||Ésto es Boomerang|
Portuguese (Brazilian Feed only)
English (SAP only)
|Headquarters||Atlanta, Georgia, USA|
|Sister channel(s)||Cartoon Network
TBS Very Funny
|Mexico - Dish||Channel 308|
|Cablemás Juarez ChihuahuaMéxico||Channel 411 (Cablemás Digital)|
|Flow Trinidad||Channel 35 (Trinidad feed)|
Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting throughout Latin America. Initially it was focused an older audience, airing classical Hannah-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded as the Latin American version of POGO, an Indian children-oriented channel. Two years later, in 2008 it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies. It had also aired music clips and concert specials, under the "Boombox" block. The channel currently focuses on kids programming again, as it was rebranded on September 28, 2014 with a new logo, graphics and schedule.
The channel was launched on July 2, 2001 with the same graphics and programming from the US variant of it. It used to aired classic Hannah-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
On April 3, 2006, the channel was later rebranded as a general children's network, becoming a localised version of Cartoon Network's sister TV stations in India, POGO. Boomerang at the time started to air new cartoons, divided into different programming blocks which were similar to the ones airing on Pogo. The new lineup included the preschool programming block "MiniTV" ("TinyTV" on POGO), teen-oriented programming, and classic cattoons. Each block featured a different channel logo color for easy identification.
In 2008 (January in the Brazilian- and Mexican- localised feeds; June in pan-regional feed), the channel was rebranded again, but retained its 2006 logo. It was reorganised as a 24-hour teen-focused channel, airing original and third-party-produced shows solely focused exclusively for teenagers.
Boomerang at the time aired some successful content, such as the "Boombox" block, which consisted in interviews to different musicians and live concerts in Latin America, United States and more recently, the United Kingdom.
On April 1, 2009, the channel launched a mobile service.
Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.
By mid-2010, the channel's logo was slightly modified, with the corners of the square around the word "Boom" being rounded.
By the summer of 2011, it was the only Boomerang channel in the world not to air any cartoon programming. However, The Powerpuff Girls was added by February 2014, making it once again inclusive to animated programming. In April, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide Boomerang rebrand.
Boomerang Latin America officially rebranded on September 28, 2014, with new and exclusive cartoons such as Oddbods, Masha and the Bear and The Jungle Bunch: To the Rescue making their debuts the same day, along with some contemporary programming imported from Cartoon Network, such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?. A new programming block consisting of straight-to-DVD and theatrical films was introduced, titled "Boomerang Movie". Boomerang re-shifted its focus to kids and families for the first time since 2006, resulting in all live-action "teencoms" (such as H2O: Just Add Water) being removed from the schedule permanently. The channel was also the first Boomerang network in the world to adopt the new look.
On October 18, 2014, a Boomerang block was added to Cartoon Network Latin America. It was named "Club Boomerang", with its programming consisting of shows like Masha and the Bear, Imaginext Adventures, and LazyTown. On November 3, 2014, "Club Boomerang" was expanded to Monday to Friday, airing Tom and Jerry, What's New, Scooby-Doo?, Wabbit, The Garfield Show, Inspector Gadget, Masha and the Bear, Be Cool, Scooby-Doo! and Casper's Scare School.