Boomerang (Latin America)

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Boomerang
Launched 1993 (block)
July 2, 2001 (channel)
Owned by Turner Broadcasting System Latin America / Time Warner
Slogan

"The new Boomerang."

(El nuevo boomerang)
Language Spanish /Portuguese (Brazilian Feed only)
English (SAP only)
Headquarters Atlanta, Georgia, USA
Sister channel(s) Cartoon Network
Turner Classic Movies
Tooncast
Website BoomerangLA.com
Boomerang.com.br
Availability
Satellite
Dish Network Mexico channel 308
DirecTV channel 298
SKY Mexico Channel 323
DirecTV Latin America Channel 334
Cable
Cablemás Juarez Chihuahua Mexico Channel 411 (Cablemás Digital)

Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting in all Latin America. Initially it was focused on classical series and shows, as the Latin American version of Boomerang from the United States. In 2006, it relaunched as the Latin American and Brazilian version of POGO from India, marketed mainly on children. In 2008 it relaunched again with its own original identity and programming, focused on teen-oriented programming with original and syndicated series and movies. It also aired music videos and concert specials, under the brand "Boombox". The channel currently focuses on family programming, and rebranded on September 28, 2014 with a new logo and programming.

History[edit]

The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.

On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were similar to the ones airing on India's POGO. The new lineup included the preschool programming block "MiniTV" ("TinyTV" on POGO), teen programming, and classic programming. Each block featured a different color for easy identification.

On October 2008 the channel was relaunched again, but retained its logo. The channel was reformatted as a 24-hour teen-focused channel, airing original and non-original productions solely focused on teenagers.

Boomerang aired successful original shows, such as "BoomBox", which included interviews and live concerts with different musicians throughout Latin America, United States and more recently, the United Kingdom.

On April 1, 2009 the channel launched a mobile service.[1]

Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.[2]

By mid-2010, the channel's logo was slightly modified, with the squares around the word "Boom" transformed into circles.[3]

By the summer of 2011, it was the only Boomerang channel in the world to feature no cartoon programming whatsoever. However, The Powerpuff Girls was added by February 2014, making it once again inclusive to animated programming. In April, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide Boomerang rebrand, influenced by programming of international Boomerang networks.[4]

Boomerang Latin America officially rebranded on September 28, 2014, with new and exclusive cartoons such as Oddbods, Masha and the Bear and The Jungle Bunch: To the Rescue making their debuts that day, along with some contemporary programming imported from Cartoon Network, such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?. A new programming block consisting of straight-to-DVD and theatrical films was introduced, titled "Cine Boomerang". Boomerang re-shifted its focus to kids and families, resulting in all live-action "teencoms" (sans H2O: Just Add Water) being removed from the schedule permanently. Boomerang Latin America was also the first Boomerang network in the world to adopt the new look.

In October 18, 2014, a Boomerang block was added to Cartoon Network Latin America. It is named Club Boomerang (Boomerang Club) and shows Masha and the Bear, Imaginext Adventures, and LazyTown. On November 3, 2014, Club Boomerang was expanded to Monday to Friday showings of Masha and the Bear, The Jungle Bunch: To the Rescue, Oddbods, and The Tom and Jerry Show.

Programming blocks[edit]

From 2006 to 2008, Boomerang aired different blocks on the schedule for different audiences. The programming blocks included segments for young audiences, teenagers, and classic programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending on which programming block was currently airing.

After October 2008, the channel decided to focus its programming on teenagers, dropping the preschool and classic programming of the channel. Since February 2009, the network only used the blue-green colored logo, as the other color-coded logos were eliminated.

Current[edit]

  • Regular programming. The schedule currently focuses on Preschool Animated Series, Classic, and Modern programming.

Current blocks[edit]

  • At 12:00 PM, the network airs a block called Cine Boomerang (Boomerang Movie).

Former[edit]

  • Boombox was a musical segment that aired since late 2007, which included music videos, live performances, and music documentaries for various artists, such as Avril Lavigne, Katy Perry, Lady Gaga, Paramore, Thirty Seconds to Mars, and others. It was removed in April 2014.
  • Mini TV ("TinyTV"). It consisted of preschool programming focused on children from 2 to 6 years old. It originally aired every morning. The logo turned yellow during this block. It was dropped on October 2008.
  • Luces, Cámara, Boomerang/Luz, Câmera, Boomerang ("Lights, Camera, Boomerang"). This programming block was the only one to already exist on the former Boomerang and wasn't dropped from the channel. It aired different movies, most of them focused on teenagers. The logo kept its original colors. The block was removed by April 2014, and Cine Boomerang was broadcast instead as of October 2014.
  • Regular programming. Boomerang aired regular programming focused on children and family. It aired mostly during the day. The logo turned red or sometimes translucent white. By 2008, up until the second quarter of 2014, the network's regular programming was focused on teenagers, with dramas from international territories.
  • Live Action. Boomerang aired teen-focused programming, with series, reality series and music video clips. It was aired in late afternoon and early night. The logo turned blue and green.
  • Película Boomerang/Filme Boomerang ("Boomerang Movie"). Movie sesions during the day only on weekdays. The logo turned totally blue.
  • Matinee del Domingo/Matinê de Domingo ("Sunday Matinee"). A movie during the morning of every Sunday. The logo turned red with orange.
  • Boomerang Clásico/Boomerang Clássico ("Classic Boomerang"). Classic programming aired every night and early morning until dawn. The logo turned totally green. It was dropped on October, 2008.
  • Boomeraction – One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including Thundarr the Barbarian, SWAT Kats: The Radical Squadron, The Pirates of Dark Water, Jonny Quest and Space Ghost. It was also one of the only Boomerang blocks to air across international feeds, including the United Kingdom, Latin America, and Australia versions of the network. The block was removed by April 2, 2006 due the first rebrand, as all programming from the block left the schedule.

Programming[edit]

Current programming[edit]

Current programming on Boomerang Latin America, which is verified on its website.[5]

English Title Spanish Title Portuguese Title
Tom and Jerry Tom y Jerry Tom e Jerry
Looney Tunes Looney Tunes Looney Tunes
Scooby-Doo, Where Are You? Scooby-Doo ¿Dónde Estás? Scooby-Doo, Cade Você?
Baby Looney Tunes Pequeños Looney Tunes Baby Looney Tunes
Krypto the Superdog Krypto el superperro Krypto, o Super-Cão
Tom and Jerry Tales Las Aventuras de Tom y Jerry As Aventuras de Tom e Jerry
El Chavo: The Animated Series El Chavo: la serie animada Chaves em desenho
The Powerpuff Girls Las Chicas Superpoderosas As Meninas Superpoderosas
Totally Spies Tres espías sin límite Três Espiãs Demais
YooHoo & Friends YooHoo y sus amigos Yoohoo – Amigos da Natureza
Lazy Town Lazy Town Lazy Town
Casper's Scare School La Escuela del Terror de Casper A Escola de Susto do Gasparzinho
Pink Panther and Pals La Pandilla de La Pantera Rosa A Turma da Pantera Cor-de-Rosa
Oggy and the Cockroaches Oggy y las cucarachas Oggy e as Baratas
What's New, Scooby-Doo? ¿Qué hay de nuevo, Scooby Doo? O Que Há de Novo, Scooby Doo?
The Garfield Show El Show de Garfield O Show do Garfield
Monica's Gang Mónica y su Pandilla Turma da Mônica
Masha and the Bear Masha y el Oso Masha e o Urso
The Jungle Bunch: To The Rescue La Pandilla de la Selva: Al Rescate Turma da Floresta
Oddbods Oddbods Oddbods
Polo Polo Polo
El rancho del pájaro amarillo Sítio do Picapau Amarelo
Trunk Train Trompa Tren Tromba Trem
El Chavo Chaves
El Chapulín Colorado Chapolin Colorado
H2O: Just Add Water H2O: Sirenas del Mar H2O: Meninas Sereias
The Adventures of Hello Kitty & Friends Las Aventuras de Hello Kitty y sus Amigos As Aventuras de Hello Kitty e Amigos
The Twisted Whiskers Show The Twisted Whiskers Show The Twisted Whiskers Show
Super 4: Heroes United Súper 4: Héroes unidos Súper 4: Hérois unidos
Mr. Bean: The Animated Series Mr. Bean: la serie animada Mr. Bean: á série animada
The Looney Tunes Show El Show de Looney Tunes O Show do Looney Tunes

Interstitial programming[edit]

Upcoming programming[6][edit]

Former programming[edit]

See also[edit]

External links[edit]

References[edit]