Boomerang (TV channel)
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Boomerang's current logo, used since 2015 in the United States.
|Launched||December 8, 1992
(as a programming block)|
April 1, 2000 (as a television channel)
|Network||Cartoon Network (1992–99)|
|Owned by||Time Warner (through the Turner Broadcasting System subsidiary)|
|Picture format||480i (SDTV)|
|Formerly called||Boomerang from Cartoon Network (2000–2015)|
|Timeshift service||Boomerang +1 (Europe only)|
Channel 1298 (VOD)
|Dish Network||Channel 175|
|C-Band||AMC-11 – Channel 69 (4DTV Digital)
AMC-18 – Channel 10 (H2H 4DTV)
|Available on most cable providers||Check local listings for channel number|
|AT&T U-verse||Channel 327
Channel 3053 (Spanish feed)
|Verizon FiOS||Channel 258
Channel 1724 (Spanish feed)
|PlayStation Vue||Internet Protocol television|
|Sling TV||Internet Protocol television|
Boomerang is an American digital and satellite television channel that is owned by Time Warner through the Turner Broadcasting System subsidiary. It specializes in classic and contemporary animated programming from Time Warner's archival history, including Looney Tunes, Tom and Jerry, and Scooby-Doo, along with repeats of in-production series on its sister and another Turner-owned channel, Cartoon Network including Sonic Boom, Pokémon, and Teen Titans Go!.
Launched in 1992 globally and in 2000 for the United States, Boomerang originated as a programming block and spinoff of Cartoon Network. It eventually grew into its own separate channel and identity, and similarly shares the same brand and likeness as Cartoon Network. It has a fluid and improvisational schedule of on-off programming blocks and television shows, on a continuous schedule usually without advertising or commercialism.
As of February 2015, approximately 43.6 million households (37.5% of those with television) access the channel.
- 1 History
- 2 Cable and satellite availability
- 3 Programming
- 4 Other services
- 5 International
- 6 See also
- 7 References
- 8 External links
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Much of the programming that made up the core of Boomerang's lineup was originally part of TBS's Disaster Area, a block of children's programming that aired on that network from 1997 to 1999. Boomerang had originated a programming block airing on Cartoon Network that debuted on December 8, 1992. It was aimed towards the generation of baby boomers and was similar to the Vault Disney nostalgia block that would debut five years later on the Disney Channel. It originally aired for four hours every weekend, but the block's start time had changed frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend. Turner Broadcasting System eventually converted Boomerang into a standalone cable channel that debuted on April 1, 2000.
On January 19, 2015, the U.S. version of Boomerang was relaunched as part of a global rebranding effort and will offer original programming for the first time; the relaunched channel will continue to emphasize its archival programming but with a greatly increased emphasis on the archive's most popular brands and an explicitly family-friendly approach, in the hopes that Boomerang can become a "second flagship" on par with the main Cartoon Network channel.
Cable and satellite availability
Boomerang is carried on most cable and telco providers, along with both satellite services; tiering of the channel varies by service, with some services offering it as a basic service or as a higher-tier offering. A few providers do not carry the linear channel, instead only offering the network's video on demand service bundled with Cartoon Network. The network is offered exclusively in standard definition, with no current plans for a high definition simulcast.
Historically, Boomerang avoided overt channel drift and, despite adding newer content to its library, continued to air programming from the breadth of its archives. As of spring 2014, however, most of its archival programming has been relegated to graveyard slots while the daytime schedule has increasingly been dominated by programming from the 1990s and later. Tom and Jerry, Looney Tunes, Scooby-Doo, and The Garfield Show have permanent places on the schedule as of August 2015; a few shows, such as The Flintstones, Pokémon, Foster's Home for Imaginary Friends, Courage the Cowardly Dog, Chowder, and The Smurfs are usually on the schedule but are periodically taken off the schedule for brief periods, or have their slots on the schedule shuffled around. Most other programs aired by Boomerang stay on the schedule for several weeks, then are rotated out and replaced by other programs.
Not all of the Time Warner animation library is currently available to Boomerang. A portion of the library that includes the WB/Amblin Entertainment-produced animated series from the 1990s that were produced in collaboration with Steven Spielberg (including Tiny Toon Adventures and most of Animaniacs), and most properties involving Batman and Superman (including the DC Animated Universe), is put out for license to other networks; those properties most recently aired on the Hub Network from late 2012 until that network's demise in October 2014. Boomerang also occasionally licenses programming from other distributors, such as The Rocky and Bullwinkle Show, which rejoined the lineup for a short run in August and September 2013. The Looney Tunes and Merrie Melodies cartoon shorts, which were dropped by Boomerang since 2007, returned to the schedule on October 5, 2013.
Although Boomerang's programming philosophy was originally intended to showcase classic cartoons, it started to add some newer shows in recent years. On January 1, 2012, the channel began airing episodes of Puppy in My Pocket: Adventures in Pocketville, which ended in February 2013. On November 17 and 24, 2012, Boomerang aired new episodes of Ben 10: Omniverse, before their telecast on sister channel Cartoon Network. Boomerang reintroduced the "Wedgies" series of animated shorts (which air in-between shows) in 2013. Boomerang also began airing Teen Titans Go! and The Amazing World of Gumball on December 1, 2014, alongside their airings on Cartoon Network. Numb Chucks was picked up by Boomerang for first-run broadcast in the United States on January 10, 2015, after initially having been announced for Cartoon Network. On June 28, 2015, it was announced that Boomerang would receive original programs such as Wabbit, Be Cool, Scooby-Doo!, and an animated adaptation of Bunnicula.
Because of Boomerang's fluid schedule, programming blocks will air for a few months, then be removed from the schedule, only to be added again a few months later.
- Boomerang Theater – Boomerang's movie showcase block.
- Happy Birthday Snoopy – A weekend block airing a marathon of Peanuts
Seasonal programming blocks
- Bugs-ter Weekend – Boomerang's first new programming block after the international rebrand; showcases various Looney Tunes shorts and every episode from The Looney Tunes Show during the weekend of Easter.
- Memorial Day – In observance of Memorial Day, Boomerang aired marathons of various Tom and Jerry installments, including the original theatrical shorts, The Tom and Jerry Show, and Tom and Jerry Tales.
- MLB All-Star Grand Slam – A weekend cross-promotion event to coincide with the MLB All Star Game, this block broadcasts several installments of different Scooby-Doo, Looney Tunes, and Tom and Jerry series.
- Boomeraction – One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including Thundarr the Barbarian, Teen Titans, Samurai Jack, SWAT Kats: The Radical Squadron, The Pirates of Dark Water, Jonny Quest, The Secret Saturdays, Ben 10 and Ben 10: Omniverse. It was also one of the only Boomerang blocks to air across international feeds, including the United Kingdom, Latin America, and Australia versions of the network. The block was removed on June 1, 2014, as all programming from the block left the schedule.
- Boomerandom – This block aired each weekend from 8 to 10 p.m. Eastern Time from 2008 to 2010, and featured two hours of episodes of a single program. The selected programs were picked by the "Boomerandom drawing machine".
- The Boomerang Christmas Party – This block, which aired every December, features a collection of Hanna-Barbera Christmas specials (such as The Powerpuff Girls: Twas the Fight Before Christmas, Yogi's First Christmas, Christmas Comes to Pac-Land, Casper's First Christmas, The Jetsons' First Christmas and The Flintstones' Christmas).
- Boomerang Zoo – This one-hour block featured pre-1970 Hanna-Barbera/Warner Bros. television shorts, culled mainly from the H–B funny animal series (such as Yogi Bear, Huckleberry Hound, Atom Ant, Magilla Gorilla, Snagglepuss, Wally Gator, and Pixie & Dixie and Mr. Jinks). It was the only block to air on both the American and European versions of the channel after the 2004 rebranding of Boomerang Europe.
- Boomerock – This block, which aired in commemoration of the 50th anniversary of the premiere of The Flintstones in 2010, consisted of a marathon of the classic animated series.
- Boomeroyalty – This weekend mini-marathon of shows focuses on a particular character that changes every month, similar to the former Super Chunk block on sister network Cartoon Network. "Boomeroyalty" concluded on July 22, 2012.
- Captain Planet – In observance of Earth Day, Boomerang airs a marathon of the animated series (which was produced by Turner Program Services).
- Martin Luther King, Jr. Day – In observance of MLK Day, Boomerang aired various episodes from The Garfield Show.
- Mother's Day – A recent marathon observance by Boomerang, on the holiday, the channel airs cartoons featuring mothers, such as Jane Jetson-focused episodes of The Jetsons, and Wilma Flintstone-focused episodes of The Flintstones.
- Pet of the Week – This block showcases 2 hours of a single animated program, where the title character is an animal. Such as, Courage the Cowardly Dog, The Garfield Show, and What's New, Scooby-Doo?. Currently, the block has been reduced to 1 hour of a single program.
- Scooberang – This continuous block featured every episode of each Scooby-Doo series (which were aired in chronological order), beginning with Scooby-Doo, Where Are You!. It also aired some feature-length Scooby-Doo films, including Scooby-Doo Meets the Boo Brothers and Scooby-Doo on Zombie Island. "Scooberang" no longer airs on Boomerang. However, various series iterations of the Scooby-Doo franchise air on the channel several times daily.
- Those Meddling Kids! – This 90-minute block featured series produced by Hanna-Barbera and/or Ruby-Spears, all of which follow the formula of a group of mystery-solving teenagers or young adults (such as Scooby-Doo, Josie and the Pussycats, Fangface, Clue Club and Speed Buggy).
- Halloween block – This block aired during the month of October, and included Halloween-themed programs such as Scooby-Doo, Casper, The Addams Family (in its live-action as well as animated incarnations), Beetlejuice, The Funky Phantom, Goober and the Ghost Chasers and The Munsters. This is notably the only time that Boomerang regularly aired any live-action programming, particularly as The Addams Family and The Munsters have aired on the channel each October since 2011. The Halloween programming replaced the annual Scooberang block in 2011 and aired again in 2012 and 2013; it was not brought back in 2014 when the channel began to change focus.
- Weeknights at 8:30 – Boomerang's prime time premiere's block airs new episodes of, Be Cool, Scooby-Doo!, The Garfield Show, Shaun the Sheep, and more.
Boomerang On Demand
Boomerang On Demand is the channel's video-on-demand service, offering select episodes of the channel's archived programming, along with select archived Cartoon Network original programs. Launched in 2005, it is available on select digital cable, satellite and IPTV providers. In April 2013, Boomerang On Demand began to separate program content by "theme" (for example, in observance of Mother's Day, the service featured episodes of The Flintstones and Dexter's Laboratory featuring the characters of Dexter's mom and Wilma Flintstone).
Mobile app/subscription service
It was announced on March 7, 2017, that Boomerang will launch an app, that will feature programming from the 5000+ titles from Hanna-Barbera and Warner Bros. The app will also feature exclusive original programming. The service will be available either for $4.99 per month, or $39.99 annually, and will launch sometime during this spring.
Boomerang, originally established as a cable channel in the United States, has expanded worldwide. Each of these networks will be aligned globally in 2015 under one unified branding to reflect a family co-viewing network.
An Australian version of Boomerang was launched in March 2004 as part of the launch of Foxtel's digital service, with a lineup very similar to that of the U.K. version. It began as a four-hour block of programs in 2001, when the Australian version of Cartoon Network began broadcasting on a 24-hour schedule. It previously used the logo and break format of the flagship American service. However, in November 2007, the channel revamped both its logo and promotions as well as its website, boomerangtvshow.com. However, it uses the same bumpers for as the U.S. channel. On December 1, 2012, the channel introduced a new on-air look with the same logo and appearance as the European channels. On November 3, 2014, the channel changed its logo to the logo seen in Latin America.
Europe, Middle East and Africa and Central and Eastern Europe
Boomerang Europe, Middle East, and Africa launched on June 5, 2005, originally broadcasting in Eastern Europe (in English), Poland (in Polish) and Hungary (only selected shows in Hungarian); it features mainly former Cartoon Network and Hanna-Barbera programmes.
In October 2010, the channel started to broadcast select shows in Romanian. On October 12, 2011, the Central and Eastern Europe feed was separated from Europe, Middle East, and Africa; as a result, the former maintains its own schedule and promos in Hungarian and Romanian language as well as the preschool-targeted block Cartoonito, which was added to both feeds at the same time.
In February 2012, the channel began accepting commercial advertising outside of Poland, whose feed also accepts traditional advertising. From March 2012, Boomerang got a new look. In July 2013, the channel started to air select shows in Russian, in preparation for a possible launch of a separate feed for Russia.
In October 2013, a Russian feed was also added to the channel, thus making it to be broadcast now in four languages. In January 2014, the Cartoonito brand name was gone from the both CEE and EMEA channels, thus making those shows identifiable as Boomerang shows and the Boomerang next bumpers were rebranded. Starting from July 2014, Russia banned the ads from the network making the channel broadcasting no ads.
The network rebranded on January 3, 2015.
The channel adopted a new look on February 2, 2015.
Latin America and Brazil
Boomerang was launched in July 2, 2001, with a schedule comprising classic animated series. This lasted from 2001 until 2006, when it changed its target for a general audience started to air and mixed cartoons with live-action series and movies on its library. In 2008 all the remaining cartoons were removed from the schedule, changing the main focus of the channel to a teen-oriented programming, which consisted in live-action shows, movies and music video clips. Nevertheless, on April 1, 2014, Boomerang suddenly changed again its teen-oriented programming to a cartoon-oriented one with new animated series and former cartoons from Cartoon Network, with live-action series airing after midnight. On September 28, 2014, it got rebranded, becoming the first Boomerang network in the world to adopt the new look.
Netherlands & Flanders
It launched in the Netherlands on October 10, 2005. At first in English with Dutch subtitles. Since 2014 the channel is bilingual with optional Dutch or English audio. A Dutch feed and a new logo launched on February 2, 2015.
Since 2005, Boomerang is also available via digital cable and satellite in the Netherlands and Belgium. In the Middle East, North Africa and the Levant territories, it broadcasts via satellite on the OSN. In Sub-Saharan Africa, Boomerang is available on MultiChoice's DStv. The channel rebranded on January 14, 2015.
Boomerang is a Portuguese digital cable and satellite television channel launched on April 21, 2015 and owned by Turner Broadcasting System Europe (a semi-autonomous unit of Time Warner). Currently, is only available in Angola and Mozambique and is expected to launch in Portugal soon.
In late 2005, Turner Broadcasting announced its intention to launch several new channels in the Nordic region (to join its then-current channels Turner Classic Movies, Cartoon Network and CNN International). One of the planned new channels was Boomerang, for which Turner applied for a broadcast license to operate on Swedish digital terrestrial television in the fall of 2005.
The Southeast Asian version of Boomerang was launched on September 1, 2005. It began as a 90-minute block of programs in 2001, when the Asian version of Cartoon Network began broadcasting on a 24-hour schedule. It previously used the American logo and style of commercial breaks. It previously used the logo and break format of the flagship American service. However, in November 2007, the channel revamped both its logo and promotions. In December 2012, the channel was replaced by Toonami. Boomerang, however, returned to Asia on January 1, 2015, replacing Cartoonito.
This channel is available in Hong Kong, the selected ASEAN member neighbor countries and Sri Lanka. The 24-hour channel in India was only available on Dish TV exclusively along with Turner Classic Movies until March 2, 2009. It is currently only available on IN Digital Cable from the Hinduja Group in Mumbai and the National Capital Region. In Pakistan, it ran as a two-hour block but was replaced with Pogo due to poor ratings. In Indonesia, it is available on Indovision, Aora TV, and TelkomVision.
Boomerang launched a Spanish version of the channel in 2004. It was available on the Digital+ digital platform and on the Auna cable platform. It was introduced as a part of Cartoon Network's schedule on weekend afternoons.
The channel's programming strongly resembled that of the UK version. It relied heavily in older Warner Bros., MGM, and Hanna-Barbera cartoons, but it also included fairly recent programmes featuring older characters, like Baby Looney Tunes and Duck Dodgers. It also featured other classic cartoons, like the Japanese Heidi and the Spanish La vuelta al mundo de Willy Fog (Around the World with Willy Fog).
The Thailand version of Boomerang was launched on August 14, 2013.
United Kingdom & Ireland
Boomerang launched in the Republic of Ireland and the United Kingdom on May 27, 2000. It broadcasts 24 hours a day on Sky, Virgin Media, TalkTalk TV and Chorus Digital. This version of the channel also features other animated series such as Mr. Bean and Gadget Boy. In late July 2007, Boomerang UK started carrying live-action programs, including those exclusive to the channel such as My Spy Family. The network rebranded on February 16, 2015.
- Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved February 24, 2015.
- King, Susan (April 1, 2000). "Hanna-Barbera Cartoons Return on New Boomerang". Los Angeles Times. Retrieved August 31, 2010.
- Theilman, Sam (February 4, 2014). "Adult Swim Adds a Prime-Time Hour Edgy net will start at 8 p.m. instead of 9". AdWeek. Retrieved February 4, 2014.
- Turner expanding Cartoon Network, Adult Swim, Boomerang offerings, SaportaReport, February 4, 2014.
- Littleton, Cynthia (October 14, 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety. Retrieved October 14, 2014.
- [Turner Broadcasting & Warner Bros Ink Global Multi-Series Deal For Boomerang https://deadline.com/2015/06/turner-broadcasting-warner-bros-ink-global-multi-series-deal-boomerang-animation-1201461361/
- "Boomerang TV Schedule - LocateTV". LocateTV. Retrieved May 20, 2015.
- "Boomerang TV Schedule - LocateTV". LocateTV. Retrieved July 15, 2015.
- "Boomerang Schedule, December 2002 (Archive)". Cartoon Network. Archived from the original on December 1, 2002.
- "Wally Gator Open (Boomerang Zoo Europe)". YouTube.
- "TURNER REBRANDS BOOMERANG GLOBALLY". Turner Broadcasting System (Press release). Hong Kong. October 14, 2014. Retrieved March 16, 2015.
- "Boomerang przechodzi globalny rebranding". Astanet (in Polish). Retrieved March 16, 2015.
- "Turner relansează Boomerang începând cu 2 februarie (VIDEO)". Animation Magazine (in Romanian). January 31, 2015. Retrieved March 16, 2015.
- Boomerang (December 16, 2014). Découvrez le nouveau Boomerang à partir du 3 janvier 2015! (in French). Retrieved March 16, 2015.
- "TOM UND JERRY, BUGS BUNNY & CO.: STARS UND DIE GRÖSSTEN CARTOON-HELDEN VON BOOMERANG UND CARTOON NETWORK IN MÜNCHE". Turner Deutschland (in German). Retrieved March 16, 2015.
- "BOOMERANG, DAL 2 FEBBRAIO IL REBRANDING CON NUOVI IMMAGINE E CONTENUTI". Pubblicità (in Italian). January 30, 2015. Retrieved March 16, 2015.
- "Boomerang extingue os clássicos de seu sinal latino só agora?". ANMTV (in Portuguese). May 30, 2008. Retrieved August 12, 2016.
- Rosales, Johel (September 27, 2014). "Recordatorio: Boomerang estrena especial para la llegada de su rebrand". ANMTV (in Spanish). Retrieved March 16, 2015.
- Sousa, Matheus (September 27, 2014). "Boomerang lança sua nova identidade visual". ANMTV (in Portuguese). UOL. Retrieved March 16, 2015.
- "Nieuw logo voor Boomerang". Broadcast Magazine (in Dutch). February 1, 2015. Retrieved March 16, 2015.
- "Turner Broadcasting announces rebranding of Boomerang". Media Update. January 15, 2015. Retrieved March 16, 2015.
- "The Latest on New Shows, Channel Launches and More | DStv | Boomerang chega à DStv!". dstv.com. Retrieved April 28, 2015.
- Franks, Nico (December 9, 2014). "Turner throws Boomerang into Asia". C21Media. Retrieved January 20, 2015.
- Cartoon Network UK (January 15, 2015). "Hi, yes, this is 16th February :)". Twitter. Retrieved March 16, 2015.
|Wikimedia Commons has media related to Boomerang (TV channel).|
- Official standalone website
- Boomerang Latin America
- Boomerang Asia
- Boomerang Australia
- Boomerang United Kingdom
- Boomerang Italy
- Boomerang France
- Boomerang Germany
- Boomerang Poland
- Boomerang Romania
- Boomerang Hungary
- Boomerang Russia
- Boomerang Netherlands
- Boomerang Africa
- Boomerang Portugal
- Boomerang Scandinavia
- Boomerang Denmark
- Boomerang Norway
- Boomerang Sweden