Boost Buddy

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Boost Buddy
Founded 2013
Founder Des Swan, John Munnelly
Headquarters Newbridge, Ireland
Products Vitamins and Minerals and Health supplements
Website http://www.boostbuddy.com/

Boost Buddy is an Irish supplier of personalised vitamins and minerals (multivitamins) specially targeted to Generation Y.[1] Established in 2013 by Des Swan and John Munnelly, the company is based in Newbridge, Ireland.

History[edit]

Boost Buddy ran a 5-week TV advertising campaign [2] in the UK which was broadcast on the Channel 4 network channels, such as Dave, E4, Kiss, Kerrang, Smash, Heat, Music, Box and 4Music.[3]

Packaging[edit]

A key element of Boost Buddy's offer is their packaging solution, a fully recyclable pack which Boost Buddy has developed with carton packaging company Chesapeake (Leicester and Nottingham). Boost Buddy pack acts as both a primary pack and transit case for the Boost Buddy range of multivitamins.[4][5]

Awards[edit]

Boost Buddy was named finalist for the Pro-Carton ECMA European Packaging Award for Innovation.[6] Nicorette's Pandora Box was declared winner[7] for this category at a ceremony held in September 2013 at the ECMA Annual Congressin Dubrovnik, Croatia.[8]

In September 2013 Boost Buddy's packaging was nominated for the SupplySide Names Editor's Choice Award 2013, under the category of Packaging Design.[9] The award ceremony will be held at SupplySide West 2013 in November 2013 in Las Vegas.

Sponsorships[edit]

Boost Buddy sponsors British surfer Laura Crane[10][11] and the University of Warwick Basketball Club.[12]

References[edit]

  1. ^ Starling, Shane. "Boost Buddy takes EFSA health claims to the youth". Nutra Ingredients. Retrieved 29 October 2013. 
  2. ^ "Boost Buddy Advert". Boost Buddy. 
  3. ^ "New Irish multivitamin brand BOOST BUDDY shortlisted for prestigious European Award". Boost Buddy. Retrieved 11 December 2013. 
  4. ^ Packaging Today. "Chesapeake Boost Buddy vitamins pack fulfils dual role". Packaging Today. Retrieved 29 October 2013. 
  5. ^ "Chesapeake provides a 'boost'". Chesapeake Limited. Retrieved 11 December 2013. 
  6. ^ "Pharmaceutical Finalists 2013". Pro Carton. Retrieved 29 October 2013. 
  7. ^ "PRO Carton ECMA Award Pharmaceutical Winner and Finalists". Pro Carton. Retrieved 29 October 2013. 
  8. ^ ECMA Annual Congress
  9. ^ "SupplySide Names Editor's Choice Award Finalists". Natural Products Insider. Retrieved 29 October 2013. 
  10. ^ "Boost Buddy announces sponsorship deal with UK surf champion Laura Crane". Boost Buddy. Retrieved 11 December 2013. 
  11. ^ "British Surfing Champion Laura Crane and Boost Buddy". Boost Buddy. Retrieved 11 December 2013. 
  12. ^ "Boost Buddy is delighted to sponsor the Warwick University basketball club for the 2013/14 academic year". Warwick University Basketball Club. Retrieved 29 October 2013. 

External links[edit]