Booster Juice

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Booster Juice Ltd.
Industry Food Service\ retail
Founded Sherwood Park, Alberta, Canada (1999)
Founder Dale Wishewan
Headquarters Edmonton, Alberta, Canada
Key people
Dale Wishewan, President & CEO
Products Fresh Juice & Smoothies

Booster Juice Ltd. is Canada's largest chain of fresh juice and smoothie bars, owned and operated by Dale S. Wishewan CEO of Edmonton, AB.[1] The chain specializes in smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Founded in 1999 in Sherwood Park, Alberta, the company has grown to have 315 traditional and 25 non-traditional locations in Canada, 1 in India, 2 in the United States and 3 in Mexico. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.


A Booster Juice located in Ancaster, Ontario.

Dale Wishewan opened the first Booster Juice in 1999 when he realized the market for juice bars in Canada. Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours.[2] Shortly afterwards, the first Booster Juice location opened in November 1999 in Sherwood Park, a suburb of Edmonton.

Booster Juice expanded rapidly to include different parts of the country, with the bulk of its stores located in Western Canada. Encouraged by this success, Wishewan has entered international markets in Europe and the Middle East.[3]

Today, Dale Wishewan is the President and CEO of Booster Juice in Canada.[4]

See also[edit]

Smoothie King


  1. ^ Smoothie chain Booster Juice finds expanding globally is not always smooth Archived March 7, 2017, at Error: unknown archive URL, J.Graney, Canadian Business, January 30, 2006 ("Today, Booster Juice has more than twice as many stores as its biggest [Canadian] competitor, another Alberta-based smoothie company, Jugo Juice.")
  2. ^ "Two Guys with ONE BIG IDEA". Archived from the original on 16 November 2012. Retrieved 1 April 2013. 
  3. ^ Bogomolny, Laura (12 February 2006). "Boost their juice". Canadian Business. 79 (3): 56–59. 
  4. ^ "Contact Booster or Buy a Franchise". Retrieved 1 April 2013. 

External links[edit]