|Team colors||Green, gold, black, brown, white
|Team manager||Danny Ainge|
|Head coach||Brad Stevens|
|Ownership||Boston Basketball Partners
(Wyc Grousbeck, CEO and governor)
|Affiliation(s)||Maine Red Claws|
|Championships||17 (1957, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1968, 1969, 1974, 1976, 1981, 1984, 1986, 2008)|
|Conference titles||21 (1957, 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1968, 1969, 1974, 1976, 1981, 1984, 1985, 1986, 1987, 2008, 2010)|
|Division titles||21 (1972, 1973, 1974, 1975, 1976, 1980, 1981, 1982, 1984, 1985, 1986, 1987, 1988, 1991, 1992, 2005, 2008, 2009, 2010, 2011, 2012)|
|Retired numbers||21 (00, 1, 2, 3, 6, 10, 14, 15, 16, 17, 18, 19, 21, 22, 23, 24, 25, 31, 32, 33, 35, LOSCY)|
The Boston Celtics (//) are an American professional basketball team based in Boston, Massachusetts. The Celtics compete in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Atlantic Division. Founded in 1946 and one of eight NBA teams (out of 23 total teams) to survive the league's first decade, the team is owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the National Hockey League (NHL)'s Boston Bruins. The franchise's 17 championships are the most of any NBA franchise, and account for 24.3 percent of all NBA championships since the league's founding in 1946. As a percentage of championships won, the Celtics are the most successful franchise to date in the major four traditional North American professional sports leagues.[note 1]
The Celtics have played the Lakers a record 12 times in the Finals, including their most recent appearances in 2008 and 2010, where the Celtics have won nine meetings (but only two since 1980). Four Celtics players (Bob Cousy, Bill Russell, Dave Cowens and Larry Bird) have won the NBA Most Valuable Player Award for an NBA record total of 10 MVP awards. Their mascot 'Lucky the Leprechaun' is a nod to the team's Irish heritage and to Boston's historically large Irish population.
The Celtics rose again after struggling through the 1990s to win a championship in 2008 with the help of Kevin Garnett, Paul Pierce, and Ray Allen in what was known as the new "Big 3" era, following the original "Big 3" era of the 1980s that featured Larry Bird, Kevin McHale, and Robert Parish.
- 1 Franchise history
- 1.1 1946–1950: Early years
- 1.2 1950–1957: Arrival of Bob Cousy and Red Auerbach
- 1.3 1957–1969: The Bill Russell Era
- 1.4 1970–1978: Heinsohn and Cowens duo
- 1.5 1979–1992: The Larry Bird era
- 1.6 1993–1998: Rebuilding
- 1.7 1998–2013: The Paul Pierce era
- 1.8 2013–present: The Brad Stevens era
- 2 Rivalries
- 3 Season-by-season record
- 4 Records, retired numbers and awards
- 5 Home arenas
- 6 Players
- 7 Coaches
- 8 Logos and uniforms
- 9 Television and radio
- 10 Management
- 11 Medical staff
- 12 See also
- 13 Notes
- 14 References
- 15 External links
1946–1950: Early years
The Boston Celtics were formed on June 6, 1946, by Boston Garden-Arena Corporation President Walter A. Brown as a team in the Basketball Association of America, and became part of the National Basketball Association after the absorption of the National Basketball League by the BAA in the fall of 1949. In 1950, the Celtics signed Chuck Cooper, becoming the first NBA franchise to draft a black player.
1950–1957: Arrival of Bob Cousy and Red Auerbach
The Celtics struggled during their early years, until the hiring of coach Red Auerbach. In the franchise's early days, Auerbach had no assistants, ran all the practices, did all the scouting—both of opposing teams and college draft prospects—and scheduled all the road trips. One of the first great players to join the Celtics was Bob Cousy, whom Auerbach initially refused to draft out of nearby Holy Cross because he was "too flashy". Cousy eventually became the property of the Chicago Stags, but when that franchise went bankrupt, Cousy went to the Celtics in a dispersal draft. After the 1955–56 season, Auerbach made a stunning trade. He sent perennial All-Star Ed Macauley to the St. Louis Hawks along with the draft rights to Cliff Hagan in exchange for the second overall pick in the draft. After negotiating with the Rochester Royals—a negotiation that included a promise that the Celtics owner would send the highly sought-after Ice Capades to Rochester if the Royals would let Russell slide to #2—Auerbach used the pick to select University of San Francisco center Bill Russell. Auerbach also acquired Holy Cross standout, and 1957 NBA Rookie of the Year, Tommy Heinsohn. Russell and Heinsohn worked extraordinarily well with Cousy, and they were the players around whom Auerbach would build the champion Celtics for more than a decade.
1957–1969: The Bill Russell Era
With Bill Russell, the Celtics advanced to the NBA Finals and defeated the St. Louis Hawks in seven games, giving the Celtics the first of their record 17 championships. Russell went on to win 11 championships, making him the most decorated player in NBA history. In 1958, the Celtics again advanced to the NBA Finals, this time losing to the Hawks in 6 games. However, with the acquisition of K.C. Jones that year, the Celtics began a dynasty that would last for more than a decade. In 1959, the Celtics won the NBA Championship after sweeping the Minneapolis Lakers, the first of their record eight consecutive championships. During that time, the Celtics met the Lakers in the Finals five times, starting an intense and often bitter rivalry that has spanned generations. In 1964, the Celtics became the first NBA team to have an all African-American starting lineup. On December 26, 1964, Willie Naulls replaced an injured Tommy Heinsohn, joining Tom 'Satch' Sanders, K.C. Jones, Sam Jones and Bill Russell in the starting lineup. The Celtics defeated St. Louis 97–84. Boston won its next 11 games with Naulls starting in place of Heinsohn. The Celtics of the late-1950s–60s are widely considered as one of the most dominant teams of all time.
Auerbach retired as coach after the 1965–66 season and Russell took over as player-coach, which was Auerbach's ploy to keep Russell interested. With his appointment, Russell also became the first African-American coach in any U.S. pro sport. Auerbach would remain the general manager, a position he would hold well into the 1980s. However, that year the Celtics' string of NBA titles was broken as they lost to the Philadelphia 76ers in the Eastern Conference Finals. The aging team managed two more championships in 1968 and 1969, defeating the Los Angeles Lakers each time in the NBA Finals. Russell retired after the 1969 season, effectively ending a dominant Celtics dynasty that had garnered 11 NBA titles in 13 seasons. The streak of 8 consecutive championships is the longest streak of consecutive championships in U.S. professional sports history.
1970–1978: Heinsohn and Cowens duo
The 1970 season was a rebuilding year, as the Celtics had their first losing record since the 1949–50 season. However, with the acquisition of Dave Cowens, Paul Silas, and Jo Jo White, the Celtics soon became dominant again. After losing in the Eastern Conference Finals in 1972, the Celtics regrouped and came out determined in 1973 and posted an excellent 68–14 regular season record. But the season ended in disappointment, as they were upset in 7 games by the New York Knicks in the Conference Finals. John Havlicek injured his right shoulder in game six and was forced to play game 7 shooting left handed. The Celtics returned to the playoffs the next year, defeating the Milwaukee Bucks in the NBA Finals in 1974 for their 12th NBA Championship. The teams split the first four games, and after the Celtics won Game 5 in Milwaukee they headed back to Boston leading 3 games to 2, with a chance to claim the title on their home court. However, the Bucks won Game 6 when Kareem Abdul-Jabbar nestled in a hook shot with 3 seconds left in the game's second overtime, and the series returned to Milwaukee. But Cowens was the hero in Game 7, scoring 28 points, as the Celtics brought the title back to Boston for the first time in five years. In 1976, the team won yet another championship, defeating the Phoenix Suns in 6 games. The Finals featured one of the greatest games in the NBA's history. With the series tied at two games apiece, the Suns trailed early in the Boston Garden, but came back to force overtime. In double overtime, a Gar Heard turn-around jumper at the top of the key sent the game to a third overtime, at which point the Celtics prevailed. Tommy Heinsohn coached the team for those two championships. After the 1976 championship and a playoff appearance in 1977, Boston went into another rebuilding phase. In the 1977 NBA draft, the Celtics drafted a young forward from UNC Charlotte named Cedric Maxwell. "Cornbread" Maxwell did not contribute much in his rookie season, but he showed promise. Auerbach's job became even tougher following the 1977–78 season in which they went 32–50 as John Havlicek, the Celtics' all-time leading scorer, retired after 16 seasons.
1979–1992: The Larry Bird era
The Celtics owned two of the top eight picks in the 1978 NBA draft. Since the Celtics had two draft choices, Auerbach took a risk and selected junior Larry Bird of Indiana State with the 6th pick, knowing Bird would elect to remain in college for his senior year. The Celtics would retain his rights for one year—a rule that was later changed—and Auerbach believed Bird's potential would make it worth the wait. Auerbach also felt that when the college season ended the Celtics would have a great chance to sign Bird. Auerbach was right and Bird signed soon after leading Indiana State to the NCAA Championship game, where they fell to a Michigan State University team. (The other pick was Freeman Williams, who was traded before the 1978–79 season began.)
In 1978, ownership was changed as Irv Levin traded his stake in the Celtics with John Y. Brown, Jr.'s Buffalo Braves, so he could move the Braves to California, where they became known as the San Diego Clippers. As part of the deal, trades were made between the Braves/Clippers franchise and the Celtics franchise which resulted in many former Braves joining the team. One of the moves that irked Auerbach was a trade Brown made with the Braves that saw his franchise center Bob McAdoo join the Celtics for three first round draft picks Auerbach had planned on using for the future rebuilding project he was trying to undertake. The dispute nearly led to Auerbach resigning as general manager for a position with the New York Knicks. With public support strongly behind Auerbach, Brown sold the team to Harry Mangurian rather than run the risk of having Auerbach leave the team. The Celtics would struggle through the season, going 29–53 without Bird. Newcomers Chris Ford, Rick Robey, Cedric Maxwell and Nate Archibald failed to reverse the team's momentum.
Bird debuted for the Celtics during the 1979–80 season, a year after being drafted. With a new owner in place, Auerbach made a number of moves that would bring the team back to prominence. He almost immediately traded McAdoo, a former NBA scoring champion, to the Detroit Pistons for guard M. L. Carr, a defensive specialist and legendary towel-waving Celtic cheerleader, and two first-round picks in the 1980 NBA draft. He also picked up point guard Gerald Henderson from the CBA. Carr, Archibald, Henderson and Ford formed a highly competent backcourt, with their unique skills blending in perfectly with the talented frontcourt of Cowens, Maxwell and Bird, who would go on to win NBA Rookie of the Year honors. The Celtics improved by 32 games, which at the time was the best single-season turnaround in NBA history, going 61–21 and losing to the Philadelphia 76ers in the Eastern Conference Finals.
After the season, Auerbach completed what may be the most lopsided trade in NBA history. Auerbach had always been a fan of stockpiling draft picks, so even after the success of the 1979–80 season, the Celtics had both the 1st and 13th picks in the 1980 NBA draft left over from the M. L. Carr trade. Auerbach saw an opportunity to improve the team immediately, sending the two picks to the Golden State Warriors in exchange for center Robert Parish and the Warriors' first round pick, the 3rd overall. With the draft pick, Auerbach picked University of Minnesota power forward Kevin McHale. With these three future Hall of Famers on the team, henceforth known as the first "Big 3", the Celtics had a core in place to again become a dominant team.
The Celtics went 62–20 under coach Bill Fitch in 1980–81, despite losing center Dave Cowens to retirement late in training camp. Once again the Celtics matched up with the 76ers in the Eastern Conference Finals. Boston fell behind 3 games to 1 before coming back to win a classic 7th game, 91–90. The Celtics went on to capture the 1981 NBA Championship over the Houston Rockets, just two years after Bird had been drafted. Maxwell was named NBA Finals MVP. The following year the Celtics again tried to come back from a 3–1 deficit against the Sixers in the rematch but this time lost Game 7 at Boston Garden. In 1983 the Celtics were swept in the playoffs for the first time by the Milwaukee Bucks; afterwards Fitch resigned and the team was sold to new owners led by Don Gaston.
In 1983–84 the Celtics, under new coach K. C. Jones, would go 62–20 and finally get back to the NBA Finals after a three-year hiatus. In the finals, the Celtics came back from a 2–1 deficit to defeat the Lakers, winning their 15th championship. Bird renewed his college rivalry with Lakers star Magic Johnson during this series. After the series Auerbach officially retired as general manager but maintained the position of team President. Auerbach was succeeded by Jan Volk as general manager. Volk had been with the Celtics since graduating from Columbia Law School in 1971 and had been the team's General Counsel since 1976 and the team's Assistant G.M. since 1980. During the off-season, in Volk's first major transaction since assuming the GM role, the Celtics traded Henderson to the Seattle SuperSonics for their first round pick in the 1986 NBA draft.
In 1985, the Lakers and Celtics met again, but this time the Lakers took the championship. This was the first time the Lakers had defeated the Celtics for a championship, as well as the only time the Celtics lost a championship at Boston Garden. During the following off-season, the Celtics acquired Bill Walton from the Los Angeles Clippers in exchange for Cedric Maxwell. Walton was a big star with the Portland Trail Blazers, but injuries had kept him from living up to expectations. He was willing to come off the bench, deferring to the three big men already with the team. Walton, considered the best passer of all NBA centers in history, stayed healthy and was a big part of the Celtics' success in 1986.
In 1985–86 the Celtics fielded one of the best teams in NBA history. The 1986 Celtics won 67 games, going 40–1 at their home games. Bird won his third consecutive MVP award and Walton won the Sixth Man of the Year Award. They won the franchise's 16th championship and last of the 20th century, defeating the Houston Rockets in the NBA Finals 4 games to 2.
Thanks to the 1984 trade of Gerald Henderson and the subsequent fall of the Seattle SuperSonics, at the end of the 1985–86 the Celtics owned not only the best team in the NBA but also the second pick in the 1986 NBA draft. The Celtics drafted Len Bias with the pick and had high hopes for the young University of Maryland star. Fans believed Bias had superstar potential, and that he would be the perfect complement to the aging, but still strong, Celtics. The hope was his presence would ensure the franchise would remain a powerhouse after Bird, McHale and Parish retired. Unfortunately, Bias died 48 hours after he was drafted, after using cocaine at a party and overdosing. It would be the first in a long string of bad luck for the Celtics, one that would continue until the next manifestation of the 'Big Three' in Boston. Despite the loss of Bias, the Celtics remained competitive in 1986–87, going 59–23 and again winning the Eastern Conference Championship. However, injuries took their toll, and the Celtics ceded the NBA championship to the Lakers in six games. It would be 21 years before they would reach the NBA Finals again. The Celtics' reign as the Eastern Conference champions ended in 1988, after the team lost to the Detroit Pistons in six games.
After the 1987–88 season, head coach K.C. Jones retired. Jones was replaced as head coach by assistant Jimmy Rodgers. Rodgers faced immediate trouble in 1988–89 when, only 6 games into the season, Larry Bird decided to have surgery to remove bone spurs in his feet. The injury sidelined Bird until well after the All-Star Break, although he hoped to return that year. However, despite his best attempts to return he was unable to make it back as the Celtics stumbled to a 42–40 record and a first round playoff defeat to the Detroit Pistons. Bird returned in 1989–90 and led the Celtics to a 52–30 record. In the playoffs, after winning the first two games of a Best of 5 series against the New York Knicks, the Celtics collapsed, losing 3 straight, including the decisive 5th game at the Boston Garden. In the wake of the embarrassing defeat, Rodgers was fired and replaced by assistant coach and former Celtics' player Chris Ford.
Under Ford's leadership the Celtics improved to 56–26 in 1990–91, recapturing the Atlantic Division title even though Bird missed 22 games with a variety of injuries. The Celtics fell to the Detroit Pistons in the Eastern Conference Semifinals. In 1992, a late season rally allowed the Celtics to catch the New York Knicks and repeat as Atlantic Division champions. The team finished 51–31 and matched up with the Indiana Pacers in the First round, this time sweeping the series. In the Eastern Conference Semifinals the Celtics lost a grueling 7 game series to the Cleveland Cavaliers. Due to back problems, Larry Bird played in only 45 of the 82 regular season games, and only 4 of the 10 playoff games; during games he was frequently lying on the floor when out of the lineup, instead of sitting on the bench. After 13 seasons with the club and winning a gold medal in the Barcelona Olympics with the Dream Team, Bird retired in 1992, primarily due to his back injuries. Among his lasting contributions to the game was the "Bird exception", which allows teams to exceed the salary cap to re-sign their own free agents, at an amount up to the maximum salary.
At the time of Bird's retirement, former Celtics guard Chris Ford was the coach of the Celtics. 26-year-old Reggie Lewis (out of Boston's Northeastern University) was seen as Bird's successor as the franchise player for the Celtics. Lewis, a small forward, fainted during a 1993 first round playoff matchup with the Charlotte Hornets which the Celtics lost in four games. It was later revealed that Lewis had heart problems, yet he was able to get doctors to clear him for a comeback. He died of a heart attack while shooting baskets at Brandeis University during the offseason. The Celtics honored his memory during the following season by retiring his number 35. The original Big 3 era came to an end in 1994, after Robert Parish signed with the Hornets The year before, Kevin McHale retired after the Celtics' playoff loss to the Hornets. The Celtics finished the year out of the playoffs with a 32–50 mark.
In 1994, the Celtics hired former player M. L. Carr to be the team's new V.P. of Basketball Operations, working alongside G.M. Jan Volk. In his first draft in charge of the Celtics, he drafted University of North Carolina star Eric Montross with his first round draft pick. Montross became the new heir apparent in the paint, but failed to develop and was eventually traded. 1994–95 was the Celtics' final season in the Boston Garden. The Celtics signed the aging Dominique Wilkins as a free agent, and he led the team in scoring with 17.8 PPG. Second-year player Dino Rađa, a power forward from Croatia, added an interior presence to the team that had been lacking 1993–94. The Celtics made the playoffs, losing to the heavily favored Orlando Magic in 4 games. In 1995, the Celtics moved from the Boston Garden to the Fleet Center (later TD BankNorth, then TD Garden). Carr fired Chris Ford and took the coaching reins himself. After drafting Providence College star Eric Williams, the Celtics struggled to a 33–49 record.
Things got worse in 1996–97 as the Celtics lost a franchise record 67 games, setting an unwanted NBA record winning only once against other Atlantic Division teams and just fifteen victories overall despite the emergence of 1st-round draft pick Antoine Walker. With Carr's coaching stint deemed a failure, he stepped aside to another job in the organization when owner Paul Gaston convinced star college coach Rick Pitino to join the franchise as the team's president, director of basketball operations, and head coach. Pitino's appointment as team president was controversial as Auerbach, who had filled that role for more than 25 years, first heard about this change from local media people. Unfortunately for the franchise, Pitino was not the savior everyone expected him to be. Auerbach bore the insult of being elbowed out with dignity, even as the team failed to improve.
The Celtics received the third and sixth draft picks in the 1997 NBA draft, and used the picks to select a brand new backcourt through Chauncey Billups and Ron Mercer. The young team that lost 67 games the year before was dismantled, with David Wesley, Dino Rađa and Rick Fox being let go, and Williams traded to the Denver Nuggets for a pair of second round draft picks (Williams would return to the Celtics in 1999 and played for four years). Walter McCarty was also acquired in a trade with the Knicks. With a promising start, upsetting the defending champions Chicago Bulls at home on opening night, and hard play from the youngsters that lead to leaderships in turnovers and steals, the team improved its victories from 15 to 36 despite many losing streaks. Billups was subsequently traded to the Raptors during his rookie year, and Mercer was traded to the Nuggets during his third season.
1998–2013: The Paul Pierce era
The following year the Celtics drafted Paul Pierce in the 1998 NBA draft, a college star who had been expected to be drafted much earlier than the Celtics' 10th overall pick. Pierce had an immediate impact during the lockout-shortened 1998–99 NBA season, averaging 19.5 points and being named Rookie of The Month in February as he led the league in steals. However, the Celtics continued to struggle, and as Pitino failed to achieve meaningful success, he resigned in January 2001.
Following the resignation of Rick Pitino, the Celtics saw modest improvement under coach Jim O'Brien. Paul Pierce matured into an NBA star and was ably complemented by Antoine Walker and the other players acquired over the years. While the team was 12–21 when Pitino left, O'Brien's record to finish the season was 24–24. Following the 2000–01 season O'Brien was given the job of head coach on a permanent basis. As a result of numerous trades, the Celtics had three picks in the 2001 NBA draft. They selected Joe Johnson, Joe Forte, and Kedrick Brown. Only Johnson managed to succeed in the NBA, becoming a perennial All-Star after leaving the Celtics.
The Celtics entered the 2001–02 season with low expectations. The team's success in the latter stages of 2000–01 was largely forgotten, and critics were surprised when the team, along with the New Jersey Nets, surged to the top of the Atlantic Division ahead of the Philadelphia 76ers, who were fresh off a trip to the NBA Finals. The Celtics won a hard-fought 5-game series with the 76ers in the first round, 3–2. Pierce scored 46 points in the series-clinching blowout at the Fleet Center. In the Conference Semifinals, the Celtics defeated the favored Detroit Pistons 4–1. In their first trip to the Eastern Conference Finals since 1988, the Celtics jumped out to a 2–1 series lead over the Nets, after rallying from 21 points down in the fourth quarter to win Game 3, but would lose the next three games to fall 4–2.
In 2003, the Celtics were sold by owner Paul Gaston to Boston Basketball Partners L.L.C., led by H. Irving Grousbeck, Wycliffe Grousbeck and Steve Pagliuca. The team made it back to the playoffs but were swept by the Nets in the second round, despite bringing Game 4 to double overtime. Before their elimination, the team hired former Celtics' guard Danny Ainge as general manager, moving Chris Wallace to another position in the organization. Ainge believed the team had reached its peak and promptly sent Antoine Walker to the Dallas Mavericks (along with Tony Delk). In return, the Celtics received the often-injured Raef LaFrentz, Chris Mills, Jiří Welsch, and a first-round pick in 2004. The Celtics made the playoffs, only to be swept in the first round by the Indiana Pacers, losing all 4 games by blowout margins.
The "Doc" is here
The Celtics were a young team under new coach Doc Rivers during the 2004–05 season, having drafted youngsters Al Jefferson, Delonte West and Tony Allen in the 2004 Draft. Yet they seemed to have a core of good young players, led by Pierce and rookie Al Jefferson, to go along with a group of able veterans. The Celtics went 45–37 and won their first Atlantic Division title since 1991–92, receiving a boost from returning star Antoine Walker in mid-season. The Pacers defeated them in the first round yet again, with the series culminating in an embarrassing 27-point loss in Game 7 at the Fleet Center. After the season Walker was traded again, this time to the Miami Heat. Despite Pierce's career season, in which he averaged career-highs in points (26.8), the Celtics missed the playoffs with a 33–49 record, owing largely to a young roster and constant roster shuffling, which saw the likes of Marcus Banks, Ricky Davis and Mark Blount traded for underachieving former first-overall pick Michael Olowokandi and former all-star Wally Szczerbiak.
The Celtics continued to rebuild in the 2006 NBA draft. The Celtics selected Kentucky point guard Rajon Rondo, who was to become a key piece in the team's revival. In the second round the Celtics added Leon Powe. The 2006–07 season was a gloomy one for the franchise, starting with the death of Red Auerbach at 89. Auerbach was one of the few remaining people who had been a part of the NBA since its inception in 1946. The Celtics went 2–22 from late December 2006 through early February 2007 after losing Pierce to injury, the result of a stress reaction in his left foot. At first, the Celtics received a much needed boost from guard Tony Allen but he tore his ACL and MCL on a needless dunk attempt after the whistle. The Celtics compiled a record of 24–58, second-worst in the NBA, including a franchise record 18-game losing streak. At the end of the season, the Celtics, with the second worst record in the NBA, were at least hopeful that they could secure a high draft pick and select either Greg Oden or Kevin Durant to help rebuild the franchise, but the Celtics fell to fifth in the Draft Lottery.
2007–2012: The new 'Big Three'
In the summer of 2007, GM Danny Ainge made a series of moves that returned the Celtics to prominence. On draft night, he traded the No. 5 pick Jeff Green, Wally Szczerbiak and Delonte West to Seattle for perennial all-star Ray Allen and Seattle's second-round pick which the team used to select LSU's Glen "Big Baby" Davis. Then the Celtics traded Ryan Gomes, Gerald Green, Al Jefferson, Theo Ratliff, Sebastian Telfair, to Minnesota, where Ainge's former teammate Kevin McHale was the G.M., and swapped 2009 first round draft picks, for MVP Kevin Garnett. These moves created the "Boston Three Party" (the nickname given to describe the combining of Allen, Garnett, and Pierce by Scott Van Pelt in a "This Is Sportscenter" commercial), which would revitalize the team and lead them back to glory.
The Celtics completed the largest single-season turnaround in NBA history. The new Big Three of Pierce, Allen and Garnett went 66–16 in the regular season, a 42-game improvement. However, the team struggled initially in the playoffs. The Atlanta Hawks took them to seven games in the first round, as did the Cleveland Cavaliers in the conference semifinals. The Celtics defeated the Detroit Pistons in six games of the Eastern Conference Finals, winning two road games.
In the 2008 NBA Finals, the Celtics faced MVP Kobe Bryant and the Los Angeles Lakers for the 11th time, the first time since 1987. The Celtics won Game 1 at home 98–88, fueled by strong play by Garnett and Pierce's dramatic comeback from a second half knee injury. They would also go on to win Game 2 108–102, despite nearly blowing a 24-point lead in the fourth quarter. As the series shifted to Los Angeles, the Lakers stifled Pierce and Garnett in Game 3 and won 87–81. However, the Celtics would overcome a 24-point deficit in Game 4 to win 97–91, the largest comeback in NBA Finals history. After again blowing a large lead, the Lakers hung on to win Game 5 103–98, sending the series back to Boston. In Game 6, the Celtics overpowered the Lakers, winning 131–92, clinching their 17th NBA title, and first since 1986. It remains the most lopsided win in a championship-clinching game; Paul Pierce was named Finals MVP. The win in Game 6 was a sense of relief, as it was a difficult path to this championship; in that game, these Celtics set a record for most games a team had ever played in a postseason, with 26, surpassing the 1994 New York Knicks, whom Coach Doc Rivers played for, and the 2005 Detroit Pistons, each of whom played 25, but lost their respective finals in seven games (Knicks in 1994, Pistons in 2005).
The 2008–09 Celtics started off the season at 27–2, the best starting record in NBA history. They also had a pair of 10+ game winning streaks including a franchise record 19-game streak. After the All Star Break, Kevin Garnett was injured in a loss against the Utah Jazz, missing the last 25 games of the season. Garnett was eventually shelved for the playoffs. The 2009 Celtics still finished with 62 victories, but their playoff run would end against the Magic in the second round, losing in seven games after leading 3–2, the first such occurrence in team history. In the prior round they were pushed to a Game 7 against the Chicago Bulls, with four of those games went to overtime, yet the Celtics' experience was too much for the young Bulls.
The following year, with the return of Garnett from injury and the additions of Rasheed Wallace and Marquis Daniels, the Celtics started the season 23–5 and at one point had the best record in the NBA. However, Doc Rivers decided to lessen his aging stars' minutes to keep them fresh for the playoffs. As a result, the Celtics sputtered to an even 27–27 record the rest of the way and finished the 2009–10 regular season with a 50–32 record, with a better road (26–15) than home (24–17) record. Despite previous predictions the Celtics would never go deeper into the playoffs, the Celtics still managed to make the NBA Finals despite their lowly fourth seeding. They defeated the Miami Heat in five games, upset the top-seeded Cavaliers in six games and toppled the defending Eastern champion Magic, avenging their loss from the previous season. Rajon Rondo emerged as a bonafide superstar during post-season play, continuing his rise to fame beginning with his first All-Star appearance. For the 12th time, the adversary were the Lakers. After taking a 3–2 lead heading into Los Angeles for Game 6, the Celtics appeared poised to pack in their 18th title. But Kendrick Perkins, the team's starting center, suffered a severe knee injury early in Game 6, and the Celtics would lose Game 6, and go on to blow a 13-point lead in Game 7. After speculation coach Doc Rivers would resign to spend more time with his family, he affirmed on June 30, 2010 that he would return to the team for the 2010–11 season.
During the 2010 off season, with Perkins expected to be out until February 2011, the Celtics signed two former All-Star centers, Shaquille O'Neal and Jermaine O'Neal, along with Turkish center Semih Erden, their 2008 second round pick, and the return of Delonte West. Shaquille O'Neal's presence wound up leading to Perkins departure: the Celtics were 33–10 in games Perkins had missed during the year due to injury, with a 19–3 record with O'Neal played over 20 minutes. Consequently, Perkins was traded to the Oklahoma City Thunder in February, when the Celtics were 41–14 and held the Eastern Conference leaderboard despite another rash of injuries. Following the trade, however, they proceeded to win only 15 of their final 27 games to finish with a 56–26 record, sliding to the third seed, due to the injuries – O'Neal played only five minutes – and difficult adjustment of new Celtics such as Jeff Green, Nenad Krstić and Carlos Arroyo. The 2010–11 season still provided three landmarks: the Celtics became the second team to reach 3,000 victories, Paul Pierce became the third Celtic to score 20,000 points after Larry Bird and John Havlicek, and Ray Allen broke the NBA record for most three-pointers made in a career. The 2011 NBA Playoffs started with the Celtics sweeping the New York Knicks 4–0 in the opening round, but in the second round they were ousted by eventual Eastern champions Miami Heat in five games. Shaquille O'Neal, limited to 12 minutes in two games of the second round, retired at the end of the season.
At the 2011 NBA draft, the Celtics acquired two Purdue teammates, JaJuan Johnson and E'Twaun Moore. During the short preseason following the 2011 NBA lockout, the Celtics signed free agents Marquis Daniels, Chris Wilcox, Keyon Dooling and Greg Stiemsma, while acquiring Brandon Bass from the Magic for Glen Davis and Von Wafer. They also re-signed Jeff Green, only to have it voided after a physical revealed that Green was diagnosed with an aortic aneurysm, forcing him to miss the season. The Celtics started the season 0–3 with Paul Pierce out with a heel injury and his replacement Mickaël Piétrus taking long to debut. The struggles let to the longest losing streak in the 'Big Three' era with five games, and by the All Star break, the Celtics were below .500 with a 15–17 record. However, they were one of the hottest teams after the break, going 24–10 the rest of the year and winning their 5th division title in a row. The Celtics would end up making the playoffs as the fourth seed in the Eastern Conference in the 2012 NBA Playoffs.
In the playoffs, the Celtics faced the Atlanta Hawks in the first round, beating them in six games led by strong play from Pierce and Garnett. In the Conference Semifinals the Celtics faced the Philadelphia 76ers led by Doug Collins and a young group of promising players that would push the Celtics into a full-seven game series. Following a Game 7 85–75 win the Celtics faced the Miami Heat in the Eastern Conference Finals, who had defeated them in the playoffs the previous year. After losing the first two games in Miami, Boston fought back and won the next three games. With the possibility of closing the series at home, the C suffered a blowout loss at the TD Garden of 98–79, taking the series back to Miami for Game 7, where the Celtics built an early lead but eventually lost 101–88; Miami would go on to defeat the Oklahoma City Thunder in the Finals.
The end of the "Big Three" era
The 2012 offseason started with the Celtics having only six players under contract. While Kevin Garnett renewed, Ray Allen chose to sign with the Miami Heat for less money, bringing the five-year "Big Three" era to a somewhat acrimonious end. The Celtics also signed free agents Jason Terry, Jason Collins, Darko Miličić and Leandro Barbosa; acquired Courtney Lee in a three-team sign and trade – where Johnson, Moore, Sean Williams and a future second round pick were sent to the Houston Rockets and the Portland Trail Blazers got Sasha Pavlovic; drafted three players, Jared Sullinger, Fab Melo and Kris Joseph; and renewed with Brandon Bass along with Chris Wilcox and Jeff Green, who both were returning to play after sustaining season-ending heart ailments.
Despite losing Rondo and Sullinger to injury, the Celtics compiled a seven-game winning streak, including victories over the Heat in double overtime and the Nuggets in triple overtime. The winning streak was snapped on February 12 when Leandro Barbosa suffered a season-ending torn ACL. To compensate, the Celtics signed swingman Terrence Williams, forwards D. J. White and Shavlik Randolph, and traded Barbosa and Collins to the Washington Wizards in exchange for guard Jordan Crawford. The Celtics finished the season with 41 wins, but played only 81 games after a home game against the Indiana Pacers on April 16 was cancelled following the Boston Marathon bombings; the game was not made up with both teams already assured of their playoff positions. The 41 wins were the lowest totals the Celtics achieved as a playoff-bound team since 2004. The Celtics trailed 3–0 to the New York Knicks in the first round of the 2013 NBA Playoffs, before losing the series in six games. In Game 6, the Celtics nearly completed a come back when they went on a 20–0 run to cut the lead to 4, but that was the closest they got as the New York Knicks would take over to win.
During the offseason, head coach Doc Rivers was allowed out of his contract and left to coach the Los Angeles Clippers, giving the Celtics a 2015 unprotected first round pick as compensation. A few days later, Paul Pierce and Kevin Garnett (after waiving his no-trade clause), along with Jason Terry and D. J. White, were traded to the Brooklyn Nets for Keith Bogans, MarShon Brooks, Kris Humphries, Kris Joseph, Gerald Wallace, and three future first-round draft picks (2014, 2016, 2018), with the option of swapping 2018 pick with Brooklyn's 2017 pick. The deal was later approved by the league on July 12, 2013, effectively ending the 'Big 3' era and marking the start of a youth movement for the team. One of the leading players in that was 2013 draft pick Kelly Olynyk.
2013–present: The Brad Stevens era
On July 3, 2013, the Celtics announced that Brad Stevens, the head coach of Butler University, would replace Doc Rivers as head coach. Halfway through the season, in January, Rajon Rondo made his return and was named the 15th Team Captain in team history, and the team furthered the youth movement by acquiring two draft picks in a three team trade that sent Jordan Crawford and MarShon Brooks to the Golden State Warriors while the Celtics received the Heat center Joel Anthony. The 2013–14 season marked the Celtics' first missed playoffs since the "Big Three".
The next off-season, the Celtics drafted Marcus Smart with the 6th overall pick and James Young with the 17th overall pick in the 2014 NBA draft, and signed Evan Turner. The 2014–15 season had several roster moves, the most prominent being Rondo and rookie Dwight Powell traded to the Dallas Mavericks for center Brandan Wright, forward Jae Crowder, veteran point guard Jameer Nelson, and future picks. A total of 22 players spent time with the Celtics, leading scorer and rebounder Sullinger suffered a season-ending left metatarsal stress fracture, and the team was only tenth in the East with 28 games remaining. However, midseason acquisition Isaiah Thomas helped the team win 22 of their last 34 games, finishing the season with a 40–42 record, enough for the seventh seed in the Eastern Conference Playoffs. The Celtics were swept by the second seeded Cleveland Cavaliers in the first round.
During the off-season, the Celtics signed forward Amir Johnson and traded Gerald Wallace and Chris Babb in exchange for Warriors forward David Lee.
The Celtics finished the 2015–16 NBA season with a 48–34 record, earning the fifth seed in the Eastern Conference. They played the fourth seed Atlanta Hawks in the first round of the playoffs. After leading by 3 points in the fourth quarter of Game 1, guard Avery Bradley went down with a hamstring injury, making him sit out for the rest of the series. The Celtics lost the series 4–2 to the Hawks, ending their season.
Los Angeles Lakers
The rivalry between the Boston Celtics and Los Angeles Lakers involves the two most storied franchises in NBA history. It has been called the NBA's best rivalry. The two teams have met a record twelve times in the NBA Finals, starting with their first Finals meeting in 1959. They would go on to dominate the league in the 1960s and the 1980s, facing each other six times in the 1960s, three times in the 1980s, in 2008, and in 2010.
The rivalry had been less intense since the retirements of Magic Johnson and Larry Bird in the early 1990s, but in 2008 it was renewed as the Celtics and Lakers met in the Finals for the first time since 1987, with the Celtics winning the series in six games. They faced off once again in the 2010 NBA Finals which the Lakers won in seven games. The two teams have won the two highest numbers of championships, the Celtics 17, the Lakers 16; together, the 33 championships account for almost half of the 67 championships in NBA history.
The Celtics and the Philadelphia 76ers are the two teams who have the most meetings in the NBA Playoffs, playing each other in 19 series, of which the Celtics have won 12. The 76ers are considered as the Celtics' biggest rival in the Eastern Conference. The rivalry reached its peak when players Bill Russell and Wilt Chamberlain of the 76ers played each other from 1965 to 1968. Their play would result in the Celtics not winning every NBA Finals series in the 1960s when the Sixers won in 1967. During the early 1980s, the teams constantly fought for conference championships with Larry Bird leading the Celtics and Julius Erving leading the 76ers.
The rivalry between the Celtics and the Detroit Pistons peaked in the 1980s, featuring players such as Larry Bird, Kevin McHale, Robert Parish, Isiah Thomas, Bill Laimbeer, Dennis Rodman, and Joe Dumars. These teams met in the NBA Playoffs five times in 7 seasons from 1985 to 1991, with the Celtics winning in 1985 and 1987, and the Pistons coming out on top en route to back-to-back Finals appearances in 1988 and their championship seasons of 1989 and 1990. Led by Paul Pierce, Kevin Garnett and Ray Allen in the 2008 Eastern Conference Finals the Celtics defeated the Pistons in 6 games to advance to the NBA Finals where they went on to beat the Lakers also in 6 games.
New York Knicks
The rivalry between the Celtics and the New York Knicks stems from the location of the teams, both of which are in the NBA's Atlantic division. It is one of many rivalries between Boston and New York teams. Boston and New York are also the only two original NBA franchises that have remained in the same city for the duration of their existence. The teams have played 512 games against each other during the regular season, with the Celtics winning 276 times. The two teams have also faced each other 61 times during the playoffs, with the Celtics winning 34 times.
The Boston Celtics were once rivals of the New Jersey Nets during the early 2000s due to their respective locations and their burgeoning stars. The Nets were led by Jason Kidd and Kenyon Martin, while the Celtics were experiencing newfound success behind Paul Pierce and Antoine Walker. The rivalry began to heat up in the 2002 Eastern Conference Finals, which was preceded by trash talking from the Celtics who claimed Martin was a "fake" tough guy. Things progressed as the series started, and on-court tensions seemed to spill into the stands. Celtics' fans berated Kidd and his family with chants of "Wife Beater!" in response to Kidd's 2001 domestic abuse charge. When asked about the fan barbs being traded, Kenyon Martin stated, "Our fans hate them, their fans hate us." Bill Walton said at the time that Nets-Celtics was the "beginning of the next great NBA rivalry" during the Eastern Conference Finals in 2002 with the Nets advancing to the NBA Finals, though New Jersey would go on to sweep Boston in the 2003 playoffs. In 2012, the year the Nets returned to New York in the borough of Brooklyn, there were indications that the rivalry might be rekindled when an altercation occurred on the court on November 28, resulting in the ejection of Rajon Rondo, Gerald Wallace, and Kris Humphries. Rondo was suspended for two games in the aftermath, while Wallace and Kevin Garnett were fined. The story was revisited on December 25, when Wallace grabbed Garnett's shorts and the two had to be broken up by referees and players alike. However, the rivalry between the Nets and the Celtics appeared significantly cooled off by the June 2013 blockbuster trade that dealt Celtics stars Garnett and Paul Pierce to the Nets in exchange for Wallace, Humphries, and others. This move was billed as a merger of the two Atlantic Division teams. Celtics announcer Sean Grande said "It's almost as if you found a great home for these guys. You couldn't have found a better place. These guys will be in the New York market, they'll be on a competitive team, they'll stay on national TV. It's funny, because the enemy of my enemy is my friend. So with Celtics fans feeling the way they do about the Heat, feeling the way they do about the Knicks, the Nets are going to become almost the second [Boston] team now."
List of the last five seasons completed by the Celtics. For the full season-by-season history, see List of Boston Celtics seasons.
Note: GP = Games played, W = Wins, L = Losses, % = Winning Percentage;
|2011–12||66||39||27||.591||1st, Atlantic||Lost in Conference Finals, 3–4 (Heat)|
|2012–13||81||41||40||.506||3rd, Atlantic||Lost in First Round, 2–4 (Knicks)|
|2013–14||82||25||57||.305||4th, Atlantic||Did not qualify|
|2014–15||82||40||42||.488||2nd, Atlantic||Lost in First Round, 0–4 (Cavaliers)|
|2015–16||82||48||34||.585||2nd, Atlantic||Lost in First Round, 2–4 (Hawks)|
Records, retired numbers and awards
The Celtics have a NBA record 17 Championships including 8 in a row, or 11 championships in 13 years. They also have 52 playoff appearances. The Naismith Memorial Basketball Hall of Fame have 40 enshrined players who played for the Celtics, and the franchise is the one with the most retired numbers in all American sports, with 21.
FIBA Hall of Fame
|Boston Celtics FIBA Hall of Famers|
|Hartford Civic Center||Hartford, Connecticut||1975–1995|
Boston Celtics roster
Retained draft rights
The Celtics hold the draft rights to the following unsigned draft picks who have been playing outside the NBA. A drafted player is ostensibly either an international draftee or a college draftee who isn't signed by the team that drafted him, is allowed to sign with any non-NBA teams. In this case, the team retains the player's draft rights in the NBA until one year after the player's contract with the non-NBA team ends. This list includes draft rights that were acquired from trades with other teams.
|2016||1||16||Yabusele, GuerschonGuerschon Yabusele||F||France||Shanghai Sharks (China)|||
|2016||1||23||Žižić, AnteAnte Žižić||C||Croatia||Darüşşafaka Doğuş (Turkey)|||
|2016||2||58||Nader, AbdelAbdel Nader||F||Egypt||Maine Red Claws (D-League)|||
|2015||2||45||Thornton, MarcusMarcus Thornton||G||United States||Consultinvest Pesaro (Italy)|||
|All-time Team captains|
|Frank Ramsey & Bill Russell||1963–1964|
|John Havlicek||January 16, 1967–1978|
|Jo Jo White & Dave Cowens||October 17, 1978–November 14, 1978|
|Jo Jo White||November 14, 1978 – January 30, 1979|
|Dave Cowens & Chris Ford||January 31, 1979–1979|
|Dave Cowens||1979 – October 1, 1980|
|Dominique Wilkins & Dee Brown||1994–1995|
|Dee Brown & Antoine Walker||October 8, 1997–December 2, 1997|
|Dee Brown, Antoine Walker, & Pervis Ellison||December 2, 1997-February 18, 1998|
|Antoine Walker and Pervis Ellison||February 18, 1998 – 1998|
|Antoine Walker & Dana Barros||1999–2000|
|Antoine Walker & Paul Pierce||2000–2003|
|Rajon Rondo||January 17, 2014 – December 19, 2014|
There have been 17 head coaches in Celtics' history. Red Auerbach is the most successful franchise's head coach having won 9 NBA championships with the team. Celtics' legend Bill Russell took coaching duties from Auerbach and led them to 2 NBA championships while playing and coaching at the same time. The other two coaches that won 2 NBA titles with the team are Tom Heinsohn and K. C. Jones. Both Bill Fitch and Doc Rivers led the Celtics to 1 NBA championship the latter being the most recent coach to do so. Brad Stevens is the current head coach for the team.
- Danny Silva (1946–1948)
- Henry McCarthy (1948–1950)
- Art Spector (1949–1950)
- John Killilea (1972–1977)
- Tom Sanders (1977–1978)
- K. C. Jones (1977–1983, 1996–1997)
- Bob McKinnon (1978–1979)
- Jim Rodgers (1980–1988)
- Chris Ford (1983–1990)
- Ed Badger (1984–1988)
- Lanny Van Eman (1988–1990)
- Don Casey (1990–1996)
- Jon P. Jennings (1990–1994)
- Dennis Johnson (1993–1997)
- John Kuester (1995–1997)
- Winston Bennett (1997–1998)
- Andy Enfield (1998–2000)
- Jim O'Brien (1997–2001)
- John Carroll (1997–2004)
- Kevin Willard (1997–2001)
- Mark Starns (1997–2001)
- Lester Conner (1998–2004)
- Dick Harter (2001–2004)
- Frank Vogel (2001–2004)
- Dana Barros (February 2004-end of 2003–04)
- Paul Cormier (February 2004 – 2005)
- Jim Brewer (2004–2006)
- Paul Pressey (2004–2006)
- Tony Brown (2004–2007)
- Dave Wohl (2004–2007)
- Armond Hill (2004–2013)
- Kevin Eastman (2004–2013)
- Clifford Ray (2005–2010)
- Tom Thibodeau (2007–2010)
- Mike Longabardi (2007–2013)
- Lawrence Frank (2010–2011)
- Roy Rogers (2010–2011)
- Tyronn Lue (2011–2013)
- Jamie Young (2011–present)
- Jay Larrañaga (2012–present)
- Micah Shrewsberry (2013–present)
- Ron Adams (2013–2014)
- Walter McCarty (2013–present)
- Jerome Allen (2015–present)
Logos and uniforms
The Boston Celtics logo since the early 1960s features a leprechaun spinning a basketball, named Lucky. It was originally designed by Zang Auerbach, the brother of Celtics head coach Red Auerbach. For a long time, the logo's only colors were black, white and green. Then for the 1996–97 season, celebrating the club's 50th anniversary, the logo got a full-color treatment. Lucky's face and hands were both painted tan, while gold was included on the vest, bow tie and hat, as well as brown on the ball and shillelagh, and black on its pants and shoes.
The Celtics also have various alternative logos, with the most popular being a white shamrock with the letters "Celtics" above it, wrapped in a green circle, which has been used since the 1998–99 season. The alternate logo is based on logos used by the Celtics before they used the Zang Auerbach leprechaun. For much of its history, the shamrock was trimmed in gold, as seen in the old team warmup jackets. A new secondary logo, unveiled in 2014, featured a variation of the leprechaun logo, albeit in silhouette form.
The Celtics jerseys have always been green on away games and white on home games since their inception in 1946. Except for some minor modifications, most notably the road 'Boston' script and the serifed version of the uniforms during the Bill Russell era, the jerseys remained unchanged through the years.
Beginning in 2005–06, the Celtics began using alternate home/road jerseys which are green with black lettering and trim featuring the word "Boston" on the front side of the jersey. The alternate jersey made few appearances in its first 2 seasons, but since 2007 it has been used much more often, in more than half of the road games. The uniforms traditionally make their debut on the last Friday of November home games, and are used on the road for games after that, though they also wear it at home on a few occasions.
Also, in 2005–06, the Celtics began a tradition of wearing green jerseys with gold trim as part of the St. Patrick's Day celebrations the NBA puts into place every third week of March. Except for the word "Boston" in front and the gold trim, the St. Patrick's Day jerseys resemble the regular road jerseys. For the first four years, the St. Paddy's jerseys were used four times, a majority of which on the road; however in the 2009–10 NBA season, they were used just twice (both home games). They wore them six times in the 2011–12 season; wearing them at its earliest on March 9, their final home game before an eight-game road trip. The uniform was the only one in the current Celtics set that does not use the Adidas Revolution 30 design.
During the 2006–07 season, the Celtics wore a commemorative patch of a black shamrock with the nickname "Red" in green letters on the right top of the jersey in remembrance of Red Auerbach, who died shortly prior to the beginning of the season.
During the NBA Europe Live Tour prior to the 2007–08 season, the Celtics used the alternate road jerseys in their game against the Toronto Raptors in Rome, except that the words "Boston" on the front side of the jersey and the shamrock on the shorts and on the reverse side of the jersey contained the green, white and red tricolors of the Italian flag. In the second game in London, the regular road jerseys featured a patch containing the Union Jack.
At the 2008–09 season opener against the Cleveland Cavaliers, the Celtics wore a modified version of their home uniforms, accented with gold, to commemorate last season's championship team.
In the 2013–14 season, the Celtics replaced their alternate St. Patrick's uniform with a new, sleeved version. Unlike the previous uniform, the front featured the team name in front, gold side panels and a white shamrock at the back, while the shorts closely resemble the green/black third uniform save for the gold accents. For the 2015–16 season, the Celtics decided to go with a green/gold variation of their alternate uniform for St. Patrick's week.
A home grey alternate sleeved uniform was unveiled on November 6, 2014. The uniform features a serifed vertical arch 'Celtics' wordmark in white with green trim, with names in green and numbers in white with green trim. In addition, it features a pattern of the Celtics' famed parquet floor on the sides, a silhouette version of their leprechaun logo on the waistband, and a green shamrock on the left leg of the shorts. The grey uniforms were used for six home dates during the season. Also that season, the shamrock that had been present at the back of the uniforms since the 2006–07 season was replaced by the NBA logo, while a gold tab representing the club's 17 championships was stitched atop the neck stripe.
The team has honored deceased members of the Celtics family with a commemorative black band on the left shoulder strap of the jersey. It has been featured eight times in the history of the franchise: Walter Brown (1964–65), Bob Schmertz (1975–76), Joan Cohen (1989–90), Johnny Most (1993–94), Reggie Lewis (1993–94), Dorothy Auerbach (2000–01), Dennis Johnson (2006–07). and Jim Loscutoff (2015–16).
The team also had the tradition of wearing black sneakers through most of their history, except during the early 1980s when they wore green sneakers. According to legend, Celtics patriarch Red Auerbach had a problem with the white sneakers, claiming that the white sneakers can easily get dirty; hence starting a long tradition with the black sneakers. But prior to the 2003–04 season, current Celtics GM Danny Ainge and captain Paul Pierce suggested wearing white sneakers, in due part to a growing number of teams wearing black sneakers. Auerbach gladly accepted and the white sneakers have remained since on home games. They still wore the black sneakers on away games, but in the 2008–09 season, they wore white sneakers with green and gold accents while wearing their St. Patrick's Day jerseys on the road. Most recently, when the Celtics play on Christmas Day, they wore white or green sneakers with red and gold accents. Since the 2009–10 season, the NBA relaxed its rules on specified sneaker colors, and Celtics players are now seen wearing either green, white or black sneakers at home and on the road.
The Celtics were the only team to wear warmup jackets with the player names on the back. During the 1980s, this style was dominant in most NBA warmup jackets, but by the late 1990s, this style gradually declined. The Celtics, however, kept the design in keeping with tradition, before discontinuing the practice after the 2011–12 season. By that time Adidas issues a new warmup jacket design annually, and for a few seasons, they provided players with a customized shooting shirt containing the player's name and uniform number on the back.
In January 2017, the Celtics signed a multi-year deal with General Electric where they will become the "exclusive Data and Analytics partner" for the team. As part of the deal, the uniforms will have the GE logo prominently placed on Celtics' jerseys. This will be the first time a corporate logo will have placement on the game uniforms.
Television and radio
Comcast SportsNet New England is the Boston Celtics' main television outlet, having aired its games since 1981 when the station was known as SportsChannel New England. Like all the other SportsChannel networks, the New England channel was rebranded as Fox Sports New England when former owner Cablevision entered into a partnership with Liberty Media and News Corporation in 1998. Comcast purchased Cablevision's original network stake in 2001, then acquired the remaining stake in what was now FSN New England in 2007 and rebranded the network as CSN New England.
Mike Gorman provides the play-by-play with former Celtics player and coach Tommy Heinsohn serving as analyst for home games, while former Celtics' player Brian Scalabrine serves as analyst for road games. Abby Chin serves as courtside reporter. The Celtics can be heard on 98.5 the Sports Hub during all Boston Celtics games, all season long from preseason to postseason. The play-by-play announcer is Sean Grande with commentary from Cedric Maxwell.
On September 26, 2013, the Celtics and 98.5 The Sports Hub announced a multi-year partnership in which the Boston Celtics games will be broadcast on the market's leading sports station. Beginning with the 2013–14 season, 98.5 The Sports Hub will feature select pre-season games, and all regular and post-season matchups, as well as produce extended pre- and postgame shows focused entirely on the Celtics.
|Boston Garden-Arena Corporation||June 6, 1946 –July 31, 1950|
|Walter A. Brown/Lou Pieri||July 31, 1950 – September 7, 1964|
|Lou Pieri and Marjorie Brown, wife of team founder||September 7, 1964 – June 24, 1965|
|Marvin Kratter/Knickerbocker Brewing Company, subsidiary of National Equities||June 24, 1965 – 1968|
|Ballantine Brewery, subsidiary of Investors Funding Corporation||1968–1969|
|Ballantine Brewery, subsidiary of Investors Funding Corporation||1971–1972|
|Irv Levin and Harold Lipton||April 1972 – May 1972*|
|Robert Schmertz/Leisure Technology||May 1972 – January 1975|
|Robert Schmertz/Leisure Technology, Irv Levin, and Harold Lipton||January 1975 – November 1975|
|Irv Levin and Harold Lipton||November 1975 – 1978|
|John Y. Brown, Jr. and Harry T. Mangurian, Jr.||1978–1979|
|Harry T. Mangurian, Jr.||1979–1983|
|Don Gaston, Alan N. Cohen, Paul Dupee||1983–1993|
|Boston Basketball Partners L.L.C. — consisting of Wycliffe Grousbeck, Stephen Pagliuca, H. Irving Grousbeck and The Abbey Group, represented by Robert Epstein||2002–present|
*Sale not approved by NBA
|All-time Team presidents|
|Walter A. Brown||1946–1963|
|Clarence H. Adams||1967–1968|
|Walter A. Brown||1946–1951|
|Larry Bird||Special assistant to front office||1992–1997|
|M. L. Carr||Director of Basketball Operations||1994–1997|
|Danny Ainge||President of Basketball Operations||2003–present|
|All-time Team physicians|
|Dr. Robert Steinsieck||1956–1958|
|Dr. Jack Longford||1958–1959|
|Dr. John Doherty||1959–1969|
|Dr. Thomas Silva||1969–1987|
|Dr. Arnold Scheller||1987–2005|
|Dr. Brian McKeon||2005–present|
Team athletic trainers
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