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Bounty (chocolate bar)

From Wikipedia, the free encyclopedia
Bounty packaging
Product typeChocolate bar
Produced byMars, Incorporated
CountryUnited Kingdom and Canada
Introduced1951; 73 years ago (1951)
Tagline"The taste of paradise"
One of the two bars in a Bounty, split

Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars, Incorporated, introduced in 1951 in the United Kingdom and Canada. It is a direct emulation of the Mounds bar introduced by Peter Paul in 1936, and also copies the milk chocolate enrobing of Hershey's Almond Joy, introduced in 1948. It is no longer domestically sold within the United States, only being available via import sales.


Bounty has a coconut filling, enrobed with milk chocolate (in a blue wrapper) or dark chocolate (in a red wrapper) and is usually sold as two small bars wrapped in one package.

Since 2006, a cherry-flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple-flavoured edition was available in Russia during 2014.

Although Bounty is no longer distributed by Mars in the United States, similar products, such as Mounds and Almond Joy, are marketed by Hershey's.

On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite.[1][2]

Since November 2022 the dark chocolate Bounty has not been available.[3] Mars UK said in September 2023 that "we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can".[4]


In the 1970s the bar was promoted in television adverts showing a tropical beach scene and the tag-line "The Bounty hunters — They came in search of paradise."[5][6] In 1996 the format was radically changed, after a £2m investment from the manufacturer.[7]

See also[edit]


  1. ^ "Bounty bars removed from Celebrations tubs in trial". BBC News. 3 November 2022. Retrieved 4 November 2022.
  2. ^ Wood, Zoe (3 November 2022). "Mutiny on the Bounty: new Celebrations boxes exile divisive sweet". The Guardian. Retrieved 4 November 2022.
  3. ^ Yau, Alex (2022-11-09). "Exclusive: 2022 'the worst year for availability'? More product lines disappear as supplier delists increase". betterRetailing. Retrieved 2023-03-28.
  4. ^ Franklin, Beth (22 September 2023). "Mars confirms dark chocolate Bounty has been 'temporarily' discontinued". STV News. Retrieved 5 November 2023.
  5. ^ "Bounty Bar | 70s Sweets".
  6. ^ "UK television adverts 1955-1985".
  7. ^ "Mutiny on ther Bounty; Fans go coconuts as sexy ads scrapped. - Free Online Library".