Bounty (chocolate bar)

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A Bounty bar
A Bounty split

Bounty is a chocolate bar manufactured by Mars, Incorporated. The chocolate bar consists of a coconut flavored filling coated with milk chocolate. It was introduced in 1951 in the United Kingdom and Canada, initially only coated with milk chocolate.


Bounty has a coconut filling enrobed with milk chocolate (which is sold in a blue wrapper) or dark chocolate (which is sold in a red wrapper) and is usually sold as two bars wrapped in one package.

Since 2006, a cherry flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple flavoured edition was available in Russia during 2014.

Although Bounty is no longer distributed by Mars in the United States, similar products, such as Mounds and Almond Joy are marketed by Hershey's. Bounty can be found at World Market and in the international sections of many supermarkets there.

Its television advertising has tended to feature tropical beaches with coconut palms.


In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".[1][2]

Culinary usage[edit]

In her book and television series Nigella Bites, Nigella Lawson includes a recipe for a deep-fried Bounty bar.[3]

See also[edit]


  1. ^ "No 60/09 : Judgment of the Court of First Instance in Case T-28/08 : Mars Inc. v OHIM" (PDF) (Press release). Court of First Instance. 8 July 2009. Retrieved 2009-07-09.[permanent dead link]
  2. ^ Press Association (9 July 2009). "It's the taste of paradise, but for Europe it's just a bar". The Irish Times. Retrieved 2009-07-09.
  3. ^ Nigella-Lawson-loves-scoffing-fried-Bounty-bars