Boursin cheese

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Boursin
Boursin cheese with English biscuits
Country of originFrance
Region, townNormandy
Source of milkCows
PasteurisedYes
TextureSoft
CertificationNone
Commons page Related media on Wikimedia Commons

Boursin [buʁsɛ̃] is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.

The first Boursin flavor,[1] Garlic and Fine Herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavor. His recipe would be the first flavored cheese product to be sold nationally in France. Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, which sold it to Groupe Bel in November 2007 for €400 million.[3]

Advertising[edit]

The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). This slogan was later modified to « Du pain, du Boursin, on est bien » ("Some bread, some Boursin, we are good.")[4]

Flavors[edit]

  • Garlic & Fine Herbs (1963-present)
  • Pepper (1966-present)
  • Shallot & Chive (2007-present)
  • Red Chili Pepper (2014-present)
  • Cranberry & Spice (originally a limited edition flavor in US, sold as Cranberry & Pepper in France)
  • Basil & Chive (2017-present)

Limited Edition Flavors[edit]

  • Maple Bourbon (2018)

Discontinued Flavors[edit]

  • Fig, Raisin & Nut (2007-?)
  • Garlic & Roasted Red Pepper
  • Tomato & Mediterranean Herbs (2012-?)
  • Goat Cheese & Rosemary (2013-?)

References[edit]

  1. ^ "Boursin History". Boursin.com.
  2. ^ "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
  3. ^ "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Archived 2011-07-08 at the Wayback Machine from BrandsTell, accessed 2009-05-31
  4. ^ "Brand slogan". Bousin.fr. Du pain, du Boursin®, on est bien !