Boursin cheese
| Boursin | |
|---|---|
 | |
Country of origin | France |
Region, town | Normandy |
Source of milk | Cows |
| Pasteurised | Yes |
| Texture | Soft |
| Certification | None |
 Related media on Commons | |
Boursin (French pronunciation: [buʁsɛ̃]) is a French brand of soft, fresh Gournay-style cheese made from pasteurized cow’s milk and cream, with herbs mixed in, resulting in a crumbly texture. It is sold as a spreadable cheese.
The first Boursin flavour, garlic and fine herbs, was created in 1963 by François Boursin, a cheesemaker from Normandy.[1] Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.[citation needed] Boursin is a so-called "Gournay cheese" invented by Norman cheese maker François Boursin in 1957.[2] It's a soft, creamy, spreadable cow's milk cheese—not dissimilar from mascarpone, goat's milk chèvre, or Brie—that was "inspired by the common French party treat called fromage frais."[3] The original flavor is garlic-and-fines herbes.[2] Chef Ludo Lefevbre recommends the cracked black pepper flavor of Boursin for filling a French omelette.[4]
Boursin cheese was first developed in Normandy,[5] and at one time was produced exclusively in Croisy-sur-Eure, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, which sold it to Groupe Bel in November 2007 for €400 million.[6]
Advertising
[edit]The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time.[7] In 1972 their advertising slogan: Du pain, du vin, du Boursin (Some bread, some wine, some Boursin) was launched.[7] This slogan was later modified to Du pain, du Boursin, on est bien (Some bread, some Boursin, we are fine).[8]
See also
[edit]References
[edit]- ↑ "Boursin History". Boursin.com. Retrieved 22 August 2020.
- 1 2 Bunn, Jess (2023-12-03). "Omelette Recipe from 'The Bear' with Boursin & Potato Chips". Culinary Cartel. Retrieved 2025-10-04.
- ↑ "What is Boursin Cheese, Actually?". Sporked. 2024-09-06. Retrieved 2025-10-04.
- ↑ Hutcherson, Aaron (July 13, 2023). "The Bear: an omelet with potato chips and the heart of hospitality". The Republican. Springfield, Massachusetts. Washington Post Syndicate. pp. D2. Retrieved 2025-10-04.
- ↑ "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
- ↑ "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Archived 2011-07-08 at the Wayback Machine from BrandsTell, accessed 2009-05-31
- 1 2 "Het Verhaal Van Boursin". Boursin Verse Roomkaas (in Dutch).
- ↑ "Brand slogan". Boursin.fr.
Du pain, du Boursin®, on est bien !
External links
[edit]
Media related to Boursin (cheese) at Wikimedia Commons