Bowflex

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Bowflex
Bowflex logo.svg
Place of origin  United States
Production history
Designed 1986
Manufacturer Bowflex
Produced 1986–present

Bowflex is the brand name for a series of fitness training equipment, marketed and sold by Nautilus Inc. Based in Vancouver, Washington,[1] it sells its products through direct, retail and international channels.[2][3] The first Bowflex product, Bowflex 2000X, was created in 1986.[4] Now, Bowflex products range from a smart activity tracker[5] to cardio machines,[6] adjustable dumbbells [7] and home gyms.[8]

History[edit]

The Bowflex grew out of a now-expired patent first conceived by an Ethiopian engineering student in the United States, Tessema Dosho Shifferaw. Bowflex of America, Inc. began marketing the first product, Bowflex 2000X in 1986. Instead of conventional weights or pulley machines, the original Bowflex machine used a combination of polymer rods to create constant resistance or tension.[9]

Bowflex of America changed its name to Bowflex, Inc, and became a public company on the Toronto Stock Exchange.[10] In 1999 the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq. With the success of Bowflex, the company bought the Nautilus Corporation, Schwinn Fitness, and Stairmaster and is now Nautilus, Inc.[11] In 2002 the company moved to the NYSE and renamed itself The Nautilus Group and is now Nautilus Inc..

On Tuesday March 18, 2014, Bruce Cazenave, CEO of Nautilus Inc., rang the New York Stock Exchange's opening bell. The company also demonstrated on the NYSE trading floor their new home fitness cardio machine Bowflex MAX Trainer.[12]

Recalls[edit]

In January 2004, about 420,000 Bowflex machines were recalled due to mechanical problems. In November 2004, there was a recall of nearly 800,000 (680,000 Power Pro units and 102,000 Ultimate units) Bowflex machines after reports that several models had broken unexpectedly. The Consumer Product Safety Commission said that the seats could unexpectedly break, and that the backboard bench could collapse when in the incline position on the Power Pro model. This recall was voluntary and the company offered every purchaser a free safety repair kit.[13] In March, 2006, about 17,000 Bowflex Ultimate 2's were recalled due to problems.[14]

In December, 2007 about 68,000 home gyms were recalled.[15]

In March, 2009, about 78,000 Bowflex Ultimate 2's were recalled due to problems with the horizontal seat rail.[16]

2010 Bowflex Death in California[edit]

In 2010, a 16-year-old high school football player from California, USA suffocated on a Bowflex machine, apparently as a result of losing consciousness in the "choking game" while unsupervised. The teen's parents did not believe it was suicide, although the evidence is not clear if the young man intended for a friend to revive him after he intentionally cut off oxygen to his brain.[17] During the initial investigation, at least one website attempted to connect the death with previous recalls of Bowflex products, before the parents began to speak out about the fact that the teen and his friends had a history of intentional choking.[18]

See also[edit]

References[edit]

  1. ^ By Aaron Corvin, The Columbian."/ Nautilus rolls out new fitness products."September 10, 2013. Retrieved April 29, 2014.
  2. ^ By Staff, Portland Business Journal."/ Executive Profile - Bruce M. Cazenave."February 8, 2013. Retrieved December 13, 2013.
  3. ^ By Nathan Gotch, Street Articles."/ The Only Bowflex Review You Need." May 20, 2013. Retrieved December 18, 2013.
  4. ^ Nathan Gotch, Street Articles."/ The Only Bowflex Review You Need."May 20, 2013. Retrieved December 18, 2013.
  5. ^ By Peter Hadzipetros, CBC."/ Bowflex Ultimate 2 home gyms recalled from marketplace to cardio machines." December 6, 2007. Retrieved April 22, 2014.
  6. ^ By Mark Barroso, Men's Fitness."/ Nautilus Launches New Fitness Products." September 13, 2013. Retrieved December 10, 2013.
  7. ^ By Mark Barroso, Men's Fitness."/ The At-Home Arm Workout." November 12, 2013. Retrieved December 10, 2013.
  8. ^ The Review Crew, Reviewboard Magazine."/ Bowflex Xtreme 2 Home Gym Review". April 15, 2010. Retrieved January 20, 2014.
  9. ^ By Nathan Gotch, Street Articles."/ The Only Bowflex Review You Need." May 20, 2013. Retrieved December 18, 2013.
  10. ^ By Nathan Gotch, Street Articles."/ The Only Bowflex Review You Need." May 20, 2013. Retrieved December 18, 2013.
  11. ^ By Nathan Gotch, Street Articles."/ The Only Bowflex Review You Need." May 20, 2013. Retrieved December 18, 2013.
  12. ^ N/A, The Columbian."/ Nautilus CEO Cazenave to ring NYSE opening bell."March 17, 2014. Retrieved April 29, 2014.
  13. ^ By N/A, Associated Press."Nearly 800,000 Bowflex machines recalled." November 16, 2004. Retrieved April 22, 2014.
  14. ^ By N/A, Consumer Product Safety Commission./ CPSC, Nautilus Inc. Announce Recall to Repair Bowflex Ultimate 2 Home Gyms." March 30, 2006. Retrieved April 22, 2014.
  15. ^ By Peter Hadzipetros, CBC. "/ Bowflex Ultimate 2 home gyms recalled from marketplace." December 6, 2007. Retrieved April 22, 2014.
  16. ^ By Ben Rooney, CNN Money."/ Nautilus recalls 78,000 Bowflex gyms." March 3, 2009. Retrieved April 22, 2014.
  17. ^ By Brian Hamilton. The Union. "/ Dangerous game - deadly result." September 22, 2010. Retrieved April 22, 2014.
  18. ^ By Rosa Golijan, Gizmodo./ 16-Year-Old Dies In Tragic Bowflex Exercise Accident [Updated]." September 21, 2010. Retrieved April 22, 2014.