Box office bomb

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For the album by Dramarama, see Box Office Bomb (album).
Further information: List of box office bombs

In the motion picture industry, a box office bomb or box office flop is a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its cost, production, or marketing efforts.[1][2] Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have "bombed".[3]

Gauging the financial success of a film is difficult, and because there is no reliable definition, what makes a box-office bomb can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs,[2] and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has an imperfect connection to box office performance).[4]

Causes of a film's failure[edit]

Negative word of mouth[edit]

Beginning in the 1980s, cinemas started to drop movies that suffered a poor opening weekend.[citation needed] This made the performance of a film on its opening weekend much more crucial to its perception. With the growth of the Internet during the 1990s, chat rooms and websites enabled negative word of mouth to spread rapidly. The 1998 movie The Siege was originally a critical and commercial failure after Muslim and Arab organizations ridiculed it over its insensitive matter.[citation needed]

A troubled production history is sometimes also the case, as it was with Heaven's Gate, which famously went three months over schedule and saw its budget mushroom from $7.5 million to $36 million. These facts caught the ears of journalists and critics who were refused access to the film's set by director Michael Cimino, and upon its release was abhorred by the American press. (Such a predicament might have occurred for Apocalypse Now had the film not been received so warmly at Cannes.)

Competition[edit]

Films may attract low ticket sales if they are released against heavy competition from other movies also in theaters at the same time. A notable example of this was the 1946 film It's a Wonderful Life. The film was a financial loss for RKO because it was pitted against the highly successful films Miracle on 34th Street and The Best Years of Our Lives. However, it became largely popular during the television era, and is now considered a Christmas classic.

External circumstances[edit]

While it is rare, films which might otherwise have fared well may fail due to issues unrelated to the film itself, with the timing of the film's release being perhaps the most common. This was one of several reasons for the commercial failure of one of Hollywood's first flops, Intolerance. Due to production delays, the film was not released until late 1916, by which time the widespread anti-war sentiment it reflected had started to shift in favor of U.S. entry into World War I. While the film would later be considered groundbreaking, its failure drove D. W. Griffith's production company, Triangle Studio, out of business. Other examples include MGM's The Wizard of Oz and Walt Disney's Pinocchio, Fantasia and Bambi all of which underperformed merely due to the fact they were released during World War II, which cut off 60% of Hollywood's international release market. However, these films became popular and critically acclaimed in later years, especially the former, which has gone on to become one of the most iconic films in film history.

A 2015 docudrama about FIFA entitled United Passions, which was released to theaters in the United States at the same time FIFA's leadership were under investigation for fraud and corruption, grossed just $918 at the U.S. box office, an example of external events sinking a film.[5]

Other issues such as general economic malaise may cause less disposable income for potential filmgoers, resulting in fewer ticket sales. Also, many movies that open during times of national crisis and just after disasters such as the Pearl Harbor, the September 11 attacks, and hurricanes underperform at the box office.[6]

High production costs[edit]

Sometimes, a film may do reasonably well at the box office, but still be considered a failure due to a large budget. For example, 2005's Sahara cost over $241 million to make, due in part to exorbitant production costs. It took in $122 million, usually enough to be successful. However, in this case, this accounted for barely over half of its expenses.[7] In 2012, Disney reported losses of $200 million on John Carter; at that time the film had made only $234 million worldwide, far short of the $250 million budget plus worldwide advertising.[8] 47 Ronin, which was released in 2013, made over $151 million at the box office. However, the film cost a total of $225 million to make due to its exorbitant production costs, and its box office gross accounted for barely over 2/3 of its expenses.

Recovery of so-called "flops"[edit]

Films which are initially viewed as flops may recover income elsewhere. Several films have bombed in the largest market (USA) but been sufficiently successful internationally to recoup losses or even become financial successes. [9] [10] Films may also recover money through international distribution, sales to television syndication, and distribution outside of cinemas (download, DVD, pay-per-view). [11] Other films have succeeded long after cinema release, becoming cult films or being re-evaluated over time. High profile films including Blade Runner and The Shawshank Redemption lost money at the Box Office, but have since become highly popular.[12]

Studios pushed into financial trouble[edit]

In extreme cases, a single film's lackluster performance can push a studio into financial losses, bankruptcy or closure, as happened with RKO Pictures (The Conqueror), United Artists (Heaven's Gate), Carolco Pictures (Cutthroat Island, once listed in the Guinness Book of World Records as the biggest box office flop of all time[13]), Fox Animation Studios (Titan A.E.), The Ladd Company (Twice Upon a Time and The Right Stuff), Fleischer Studios (Mr. Bug Goes to Town), Hanna-Barbera (Once Upon a Forest), and ITC Entertainment (Raise the Titanic). The failure of The Golden Compass was seen as a significant factor in influencing Warner Bros.' decision to take direct control of New Line Cinema.[14]

When a failed attempt to revive a genre is particularly costly, all studios may subsequently balk at producing similar films, as was the case with Gold Circle Films' horror-comedy Slither, which made less than a quarter of its $29.5 million budget. Some failures have changed a company's agenda, such as Walt Disney Pictures' decision to make only computer-animated features, which stemmed from several disappointing traditionally animated releases, including Atlantis: The Lost Empire and Treasure Planet. (However, this decision was reversed a few years later.) Due to the box office disappointments of the films Cats Don't Dance, Quest for Camelot, The Iron Giant, Osmosis Jones, and Looney Tunes: Back in Action, Warner Bros. Animation shifted from theatrical features to television shows; however, recently it has produced some Looney Tunes theatrical shorts and eventually returned to making films with The Lego Movie in 2014 under the Warner Animation Group banner, which was met with critical acclaim and became a major box office success.

In 2001, Square Pictures released its first film, Final Fantasy: The Spirits Within, an animated motion picture inspired by the Final Fantasy series of video games. It received mixed reviews from critics and it lost over $52 million, and Square Pictures ceased producing feature films. In 2011, Mars Needs Moms was the last film released by ImageMovers Digital before it got absorbed by ImageMovers to a loss of nearly $140 million—the largest box office loser of all time unadjusted for inflation. Despite this loss, the decision to close the production company had been made a year prior to the film's release.[15]

Examples[edit]

Independent films[edit]

The 2006 independent movie Zyzzyx Road made just $30 at the domestic box office. The film, with a budget of $1.2 million and starring Tom Sizemore and Katherine Heigl, owes its tiny revenue to its limited box office release—just six days in a single theater in Dallas for the purpose of meeting SAG requirements—rather than its ability to attract viewers.[16][17] According to co-star Leo Grillo, it sold six tickets, two of which were to cast members.[18]

Previously, a British film (Offending Angels) became notorious because it took £89[19] or £79[20] at the box office. It had a £70,000 budget but was panned by critics including the BBC, who called it a "truly awful pile of garbage",[21] and Total Film, who called it "irredeemable".[22]

In 2011, the film The Worst Movie Ever! opened to just $11 at the domestic box office, playing in only one theater.[23]

Publicly financed films[edit]

The critically acclaimed Canadian film The Law of Enclosures (1999) took in about C$1,000 at the box office due to an extremely limited release in 2001. The movie was exhibited in only one theater in Toronto for exactly one week. Costing C$2 million, Law won three Genie Award nominations, including nods to its stars Sarah Polley and Brendan Fletcher (Fletcher won). The film was publicly financed due to Canadian legislation mandating the production of Canadian-content films to compete with films imported from the United States, which dominates the Canadian box office. Despite the praise and the participation of the Oscar-nominated Polley, a major movie star in Canada, the film was a flop at the box office and was not released on DVD.

See also[edit]

References[edit]

  1. ^ "Greatest Box-Office Bombs, Disasters and Flops". Filmsite.org. Retrieved 2013-03-06. 
  2. ^ a b "The 15 Biggest Box Office Bombs". Cnbc.com. 2010-08-23. Retrieved 2013-03-06. 
  3. ^ "Top 200 Biggest Box Office Bombs. Worst movies with respect to Box Office Gross. | Life & Times". Theforrester.wordpress.com. 2008-05-12. Retrieved 2013-03-06. 
  4. ^ "As 'Battleship' Flops: Ten Other Memorable Box-Office Bombs | The Playlist". Blogs.indiewire.com. 1995-12-22. Retrieved 2013-03-06. 
  5. ^ http://www.espnfc.com/fifa-world-cup/story/2496658/fifa-film-united-passions-the-worst-in-us-history
  6. ^ "Weekend Box Office". Boxofficeguru.com. 2001-09-17. Retrieved 2011-12-08. 
  7. ^ Glenn F. Bunting, Jurors hear tales of studio maneuvering, Los Angeles Times, March 5, 2007
  8. ^ "John Carter flop to cost Walt Disney $200m". BBC News. 2012-03-20. 
  9. ^ Mendelson, Scott. "'Pacific Rim' And More Domestic "Flops" That Became Global Hits". Forbes. Retrieved 19 August 2015. 
  10. ^ Fleming Jr., Mike (August 7, 2013). "Isn’t It Time To Take ‘Waterworld’ Off The All-Time Flop List?". Deadline.com. Retrieved August 13, 2013. 
  11. ^ "11 Beloved Movies That Were Box Office Flops". Mental Floss. Retrieved 19 August 2015. 
  12. ^ "Which film was the best box-office flop?". The Guardian. 
  13. ^ "Guinness World Records". guinnessworldrecords.com. 2005-11-27. Archived from the original on 2005-11-27. Retrieved 2011-12-08. 
  14. ^ Davis, Erik (2008-02-28). "Cinematical: BREAKING: New Line Cinema Says Goodbye!". Cinematical.com. Retrieved 2011-12-08. 
  15. ^ Finke, Nikki (2010-03-12). "Disney Closing Zemeckis' Digital Studio". Deadline.com. Retrieved 2010-11-21. 
  16. ^ Faraci, Devin (2006-12-31). "What if they released a movie and nobody came?". CHUD.com. Retrieved 2007-01-02. 
  17. ^ Brunner, Rob (2007-02-09). "The Strange and Twisted Tale of ... The Movie That Grossed $30.00". Entertainment Weekly. Retrieved 2008-01-24. 
  18. ^ Mueller, Andrew (2007-01-16). "This film is absolute dross — people are going to love it!". The Guardian (London). Retrieved 2007-01-15. 
  19. ^ logboy (2006-02-03). "Offending Angels. £70k Budget, £89 Box Office. 8 DVD Sales to Double its Takings". Twitch.net. Retrieved 2007-01-16. 
  20. ^ * Offending Angels at the Internet Movie Database
  21. ^ Russell, Jamie (2002-04-10). "Offending Angels (2002)". BBC. Retrieved 2007-01-16. 
  22. ^ Harley, Kevin (May 2002). "Offending Angels film review". Total Film. Retrieved 2007-01-16. 
  23. ^ "The Worst Movie Ever! (2011)". Box Office Mojo. Retrieved 25 August 2011. 

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