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Boxfresh is a British fashion label founded in 1989 by Roger Wade. The name originates from early hip hop slang for a pair of trainers being "fresh out of the box".


The first clothes produced were customised prints on vintage stock T-shirts and were sold at the home of alternative fashion on stalls at Greenwich Market and Camden Market, London. In 1991 Boxfresh started to be sold in Japan and were licensed to the USA in 1995. In 1992 the first flagship store was opened on Seven Dials in Covent Garden. In 2005 Boxfresh was acquired by the Pentland Group.

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