Boy with Luv

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"Boy with Luv"
Single by BTS featuring Halsey
from the EP Map of the Soul: Persona
Language
  • Korean
  • English
ReleasedApril 12, 2019 (2019-04-12)
Format
Genre
Length3:49
LabelBig Hit
Songwriter(s)
Producer(s)
  • Pdogg
BTS singles chronology
"Waste It on Me"
(2018)
"Boy with Luv"
(2019)
Halsey singles chronology
"11 Minutes"
(2019)
"Boy with Luv"
(2019)
"Nightmare"
(2019)
Music video
"Boy with Luv" on YouTube

"Boy with Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si, literally "A Poem for Small Things"[2]) is a song by South Korean boy band BTS featuring American singer Halsey from BTS' EP Map of the Soul: Persona. It was released with the EP on April 12, 2019, by Big Hit Entertainment.[3] The video for the song was released on April 12, 2019, and is the most viewed online music video in 24 hours, garnering over 74 million views within its first day of release.

On July 3, 2019, the Japanese version of the song will be released as a double-A side single alongside an original Japanese track titled "Lights".

Music video[edit]

The video for the song was released on April 12, 2019. It simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 3 million likes in 2 hours and 74.6 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release, averaging about 860 views per second during that interval. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours.[4][5] On April 26, 2019, BigHit dropped another "Boy with Luv" music video titled "ARMY with Luv", including shots for ARMY, BTS' fanbase, and including more moments of Halsey.[6]

The director of the music video was Yong-Seok Choi from Lumpens, with Guzza, Jihye Yoon, & HyeJeong Park serving as assistant directors. The Director of Photography was Hyunwoo Nam of GDW, Gaffer was HyunSuk Song of Real lighting, and the Art Director was JinSil Park & BoNa Kim of MU: E. The Assistant Art Team consisted of YeMin Ahn, Lee Hyun young, and GyuHee Kim of MU: E. The Art PD was il ho, Techno Crane by Haksong Lee of Service Vision, & Show Light by Seung Keun Ma of A&T light. The Visual Creative consisted of Kim Sung Hyun, Lee Sun Kyoung, Kim Ga Eun, & Lee Hye Ri. The Performance Directing was done by Son Sungdeuk, Lee Byung-un, & Lee Doohwan. The Artist Management was done by Kim Shin Gyu, Kim Se Jin, Kim Dae Young, Kim Su Bin, Bang Min Wook, Lee Jung Min, An Da Sol, Park Jun Tae.[7]

Promotion[edit]

A trailer for the music video was released on April 7, 2019, with a 13-second clip of the song towards the end.[8] The teaser features Halsey working in a ticket booth before walking outside to find BTS sitting on a couch.[8] On April 10, 2019, a second teaser was released, featuring close-ups of the band.[9] The official music video was released on YouTube on April 12 at 6 PM KST[10]. The band performed the song for the first time on April 13, 2019, as the musical guests on Saturday Night Live (making them the first K-Pop Group to perform on the show) and performed it with Halsey at the 2019 Billboard Music Awards held on May 1, 2019. BTS started their Korean promotion on April 18, 2019, on M Countdown. They performed the song again to kick off Good Morning America's Summer Concert at New York's Central Park on May 15, 2019 with their 2016 single, Fire.[11] On May 21, 2019, they performed the song at The Voice's finale.[12]

Personnel[edit]

Credits adapted from the liner notes of Map of the Soul: Persona.[13]

Weekly awards[edit]

Charts[edit]

Chart (2019) Peak
position
Argentina (Argentina Hot 100)[30] 21
Australia (ARIA)[31] 10
Austria (Ö3 Austria Top 40)[32] 27
Belgium (Ultratip Flanders)[33] 4
Belgium (Ultratip Wallonia)[34] 17
Canada (Canadian Hot 100)[35] 7
Canada CHR/Top 40 (Billboard)[36] 32
Czech Republic (Singles Digitál Top 100)[37] 11
El Salvador (Monitor Latino)[38] 13
Estonia (Single Top 40)[39] 4
Euro Digital Songs (Billboard)[40] 12
Finland (Suomen virallinen lista)[41] 20
France (SNEP)[42] 114
Germany (Official German Charts)[43] 47
Greece (IFPI)[44] 5
Hungary (Single Top 40)[45] 1
Hungary (Stream Top 40)[46] 6
Ireland (IRMA)[47] 14
Israel (Media Forest TV Airplay)[48] 6
Italy (FIMI)[49] 60
Japan (Japan Hot 100)[50] 7
Japan Combined Weekly Singles (Oricon)[51] 12
Latvia (Latvijas Top 40)[52] 2
Malaysia (RIM)[53] 1
Mexico (Monitor Latino)[54] 2
Mexico Airplay (Billboard)[55] 1
Mexico Ingles Airplay (Billboard)[56] 4
Netherlands (Single Top 100)[57] 58
New Zealand (Recorded Music NZ)[58] 12
Norway (VG-lista)[59] 24
Poland (Polish Airplay Top 100)[60] 57
Portugal (AFP)[61] 14
Russia (Tophit)[62] 13
Scotland (Official Charts Company)[63] 14
Slovakia (Singles Digitál Top 100)[64] 4
South Korea (Hot 100)[65] 1
South Korea (Gaon)[66] 1
Spain (PROMUSICAE)[67] 65
Sweden (Sverigetopplistan)[68] 29
Switzerland (Schweizer Hitparade)[69] 27
UK Singles (Official Charts Company)[70] 13
US Billboard Hot 100[71] 8
US Mainstream Top 40 (Billboard)[72] 22
US Dance/Mix Show Airplay (Billboard)[73] 39

Release history[edit]

Region Date Format Label Ref.
Various April 12, 2019 [74][75]
United States April 16, 2019 Contemporary hit radio [76]
Italy May 26, 2019 Sony [77]

See also[edit]

References[edit]

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