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Boys are stupid, throw rocks at them! controversy

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Cover of the Boys are stupid... book

"Boys are stupid, throw rocks at them!" is a slogan on a T-shirt by Florida clothing company David and Goliath which in 2003 became the subject of a campaign by radio-host and fathers' rights activist Glenn Sacks on the grounds of misandry and the incitement of violence against children. This raised national attention and led to the removal of the shirts from several thousand retail outlets.[1] Sacks' campaign was criticized as focusing on a trivial issue.

The publicity of the campaign increased sales of the shirt, which features the slogan printed next to a cartoon image of a boy running away from five stones flying in his direction, which was later used as the cover of a book which was also titled Boys are stupid, throw rocks at them!.

People magazine ran a story on the T-shirt.[2]

T-shirt

The T-shirt was designed by company founder Todd Goldman, who started David and Goliath in 1999 with "Boys are Smelly" T-shirts. It now features clothes with a variety of slogans, such as "Boys tell lies, poke them in the eyes!" or "The stupid factory, where boys are made". "Boys are stupid ..." has evolved into a successful object for merchandise, which includes all types of clothes, mugs, key chains, posters and other items. In 2005, Goldman published a book with the same title.[3]

Reaction

Los Angeles based radio host and father's rights activist Glenn Sacks initiated a campaign against the T-shirts in 2003. He claimed that they were part of a general societal mood that stigmatizes and victimizes boys.[4] The company says that the shirts are not meant to encourage violence.[5] According to Goldman, the controversy boosted sales of the T-shirt.[6]

Helen Grieco, executive director of the National Organization for Women stated "No, I don't think the shirts are cute. But I spend every day on life-and-death issues and don't have time for T-shirt campaigns." She went on to state that while she believed the US needed a men's rights movement, she didn't think Sacks should be the one doing it, calling him a "women-bashing, backlash shock-jock radio host." [7] Others, like San Francisco Chronicle columnist Jane Ganahl ridiculed Sacks' efforts in an article saying, "shut up and get a life, already".[8]

Glenn Sacks responded to criticism of the campaign, asserting that the criticism was dismissive of the feelings of boys and that the idea that boys should laugh at the joke at their expense creates a "double bind" for boys.[9]

In Canada, the complaints by the Canadian Children's Rights Council resulted in numerous major retail chain stores stopping their sales of the merchandise.[5] Other retailers who pulled the merchandise included Bon-Macy’s, Tilly's, and Claire’s.[10]

See also

References

  1. ^ Crary, D (2004-01-30). "'Stores pull "Boys Are Stupid" merchandise'". The Seattle Times. Retrieved 2009-05-17.
  2. ^ "Guy Trouble: Boys Are Stupid gear has some folks teed off, but creator Todd Goldman is cashing in". People. 2005-06-06.
  3. ^ Goldman, Todd (2005). Boys Are Stupid, Throw Rocks at Them!. Workman Publishing Company. ISBN 0-7611-3593-6.
  4. ^ Sacks, G (2004-03-04). Final Update "Final Update - Glenn Sacks campaign blog against "Boys are stupid..."". Retrieved 2009-05-17. {{cite web}}: Check |url= value (help)
  5. ^ a b Binks, G (2004-05-29). "The mean T-shirt: From the Stupid Factory". The National Post.
  6. ^ "Anti-Boy T-Shirts Get Boost from Boycott". Reuters, via The Washington Post. February 29, 2004. Retrieved 2014-04-10.
  7. ^ Cangelosi, P (2004-03-31). "Bashing boys is, like, not OK". The Christian Science Monitor. Retrieved 2009-05-19.
  8. ^ Ganahl, J (2004-02-22). "Will you please shut up and get a life, already? Critics targeting anti-boy T-shirts must have something better to do than take political correctness to new depths of inanity". San Francisco Chronicle. Retrieved 2009-05-19.
  9. ^ Sacks, G (2004-02-04). "Why I Launched the Campaign Against "Boys are Stupid" Products". Los Angeles Daily News.
  10. ^ "Retailers pull 'Boys are Stupid' products". NBC News reprint of Associated Press article. 2004-01-29. Retrieved 2014-04-10.
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