Brad Pelo

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Brad Pelo
Born (1963-02-06) February 6, 1963 (age 54)
Missoula, Montana
Alma mater Brigham Young University
Occupation CEO and founder, i.TV
Spouse(s) Melody Pelo [1]

Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder[2] and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS.[3] Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV,[4] and others,[3] i.TV is also behind the popular namesake app for iOS[5] and Android,[6] and co-created Nintendo TVii for the Nintendo Wii U.[7] Pelo has founded or been a member of the founding team at a number of companies, including Folio Corporation,[8],[9] and Nextpage.[10] He also served on the board of directors of Tokyo-based D&M Holdings, the holding company for leading audio brands including Denon, Marantz, McIntosh Laboratories and Boston Acoustics.[11] Pelo is also a movie producer[12] and live event producer.[13]

Early life and education[edit]

Brad Pelo was born in Missoula, Montana, graduated from Orem High School and attended Brigham Young University.[1] While in High School Pelo founded his first company and was featured in The New York Times Magazine,[14] McCall's and SUCCESS magazine as a “teen tycoon”.[1]


In 1987, Pelo co-founded Folio Corporation with his brother-in-law Curt Allen. The two partners met with success in 1988 when they struck a deal with Novell stipulating that the company would bundle Folio’s software with every NetWare operating system it sold.[8] Pelo served as the president of Folio until its acquisition by Mead Data Central, Inc., provider of the Lexis-Nexis computer-assisted research services, in 1992.[15] Pelo later was one of the founding team members of and served as CEO of’s parent company, Western Standard Publishing.[16]

Pelo later served as president and publisher at Bookcraft, a Utah-based publishing house.[17] He then founded Nextpage, a compliance and information risk solutions provider.[10] After that Pelo served as executive producer of a number of feature films including The Legend of Johnny Lingo (2003), Outlaw Trail: The Treasure of Butch Cassidy (2006), and Forever Strong (2008), co-starring Sean Astin.[12] He continues to be a partner in the production company behind the latter two films, Picture Rock Entertainment.[18] In 2008 Pelo co-founded i.TV, a social television and second screen company, where he serves as CEO.[19] As CEO Pelo has secured partnerships for the company with AOL,[20] GetGlue,[21] Entertainment Weekly magazine[22] and Nintendo.[7] From 2004 to 2010, Pelo served as the senior executive producer of Utah’s largest annual event, the Stadium of Fire.[23]


  1. ^ a b c "Executive Focus". Deseret News. March 24, 1993. 
  2. ^ "Catching up on Nintendo TVii: an interview with i.TV co-founder Justin Whittaker". Catching up on Nintendo TVii: an interview with i.TV co-founder Justin Whittaker. January 9, 2013. 
  3. ^ a b "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014. 
  4. ^ "DirecTV Invests in Two Digital Entertainment Startups". Variety. December 4, 2013. 
  5. ^ "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012. 
  6. ^ "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011. 
  7. ^ a b "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012. 
  8. ^ a b "Success of Software Firm is Firmly in View". Deseret News. April 23, 1993. 
  9. ^ "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010. 
  10. ^ a b "NextPage founder is a pioneer in field of peer-to-peer networks". Deseret News. June 10, 2001. 
  11. ^ "Appointment of Board Members" (Press release). D&M Holdings. June 28, 2007. 
  12. ^ a b "IMDB Profile of Brad Pelo". IMDB. 
  13. ^ "Utahns Fired Up Over Provo Stadium Show". Deseret News. July 1, 2009. 
  14. ^ "The Young View: Teen Tycoons". New York Times. August 19, 1979. 
  15. ^ "Acquisition of Folio Corp. Is A Natural Match For Mead Data Central Inc.". Deseret News. January 4, 1993. 
  16. ^ "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010. 
  17. ^ "2 LDS publishers may join forces Deseret Book parent announces plans to acquire Bookcraft". Deseret News. February 9, 1999. 
  18. ^ "Local filmmakers' 'Forever Strong' opens nationwide". Daily Herald (Utah). September 24, 2009. 
  19. ^ "i.TV Launches Movie and TV Guide for iPhone and iPod". October 7, 2008. 
  20. ^ "AOL relaunches AOL TV with help from i.TV". VentureBeat. May 27, 2011. 
  21. ^ "i.TV for iOS Update Brings TV Show Check-in Via GetGlue". Social Times. July 12, 2011. 
  22. ^ "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011. 
  23. ^ "Utahns Fired Up Over Provo Stadium Show". Deseret News. July 1, 2009. 

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