Bradlees logo used from 1974 to 2001
|Founded||March 14, 1958|
|Defunct||March 15, 2001|
|Headquarters||Braintree, Massachusetts, U.S.|
Number of locations
|Products||Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, housewares|
Number of employees
|Parent||Stop & Shop (owned from 1961 to 1992)|
Bradlees was named for Connecticut's Bradley International Airport, where early planning meetings were held by the store's founders. The first store was opened in New London, Connecticut on March 14, 1958. The company was acquired by grocery chain Stop & Shop in 1961, which owned the chain until 1992.
In the New York/New Jersey/Connecticut area, nearly all shopping centers that had Bradlees stores also had a Stop & Shop in the same plaza or, in some cases, connected with the store as a supercenter, but this ended when Stop & Shop pulled out of the New York area during the 1980s, only to come back around 1998-1999.
Like some of its competition, including Caldor, many Bradlees stores had snack stands/lunch counters that served soft drinks, hot dogs, French fries, soft pretzels, ice cream, prepackaged cookies, and various other food items to shoppers. In 1993, Bradlees added Pizza Hut, Taco Bell, and Dunkin' Donuts items to some of the stores that didn't have snack stands as well as new stores constructed during this time.
During the 1970s and early 1980s (and again in the late 1990s), Bradlees was known for its TV and print ads featuring the character "Mrs. B." (played by actress Cynthia Harris), depicted as the chain's buyer, who constantly searched for bargains to pass on to her customers. The advertising jingle went, "At Bradlees, you buy what Mrs. B buys. And nobody can buy like Mrs. B."
In 1988, its parent company Stop & Shop was involved in a hostile takeover bid by Herbert Haft's Dart Group. The board of directors appointed Kohlberg Kravis Roberts & Company to acquire the company shortly after, the deal was completed in 1989, with Stop & Shop becoming a private company.
Bankruptcy and closure
The first major Bradlees store closings came in 1988, when it exited from the Southern United States. Bradlees remained profitable into the early 1990s. In 1992, a year after its parent company becoming public once again, Stop & Shop Inc. sold Bradlees to an investment group and the chain continued as a separate company. By 1994, the company was unprofitable after attempting to open a bunch of new stores in New Jersey and New York. After losing money for 2 years, Bradlees had filed for Chapter 11 bankruptcy in June 1995 and closed down some underperforming stores in 1996. Some of these were turned into Ames.
James Zamberlan, previously Senior Vice President of Lazarus Department Stores, was appointed as Executive Vice President of Bradlees on August 25, 1995. The company successfully emerged from bankruptcy in February 1999 after making a decent profit through 1998 and early 1999. Bradlees also took advantage of the liquidation and closure of competitor Caldor shortly after its emergence from bankruptcy and purchased several of its former stores.
The fortunes of Bradlees took a turn for the worse in 2000 and on December 26, 2000, the company announced another filing for Chapter 7 bankruptcy protection, and said that Bradlees would begin liquidation sales as soon as possible, ending business. Executives of Bradlees said it filed for bankruptcy protection because of a general economic downturn, including rising interest rates and higher gas and heating oil prices that had left customers with less disposable income. The executives also said new competition, unseasonable weather in the first half of 2000, and the tightening of trade credit contributed to its inability to operate profitably.
In an interview just before the chain closed, analyst Eric Beder of Ladenburg Thalmann & Co. said "They really needed a perfect economy to get this thing moved", referring to the attempt at recovery after the restructuring of the company. "But the recent consumer spending slow down did not facilitate that environment", he said.
In early January 2001, the chain started their liquidation sales and the final store closed on March 15, 2001. At the time of its liquidation, the company had 10,000 employees and 105 stores in 7 states. Many of its former store locations were purchased by Wal-Mart, although other locations became The Home Depot, Forman Mills, Shaw's Star Market, Target, Kohl's, Ocean State Job Lot, Bob's Stores, Marshalls, Dollar Tree, ShopRite, National Wholesale Liquidators, or Stop & Shop. Stop & Shop owned much of its real estate even after it spun off the company. Stop & Shop was acquired by Ahold in 1996, and some former Bradlees were sold to other Ahold divisions, such as Giant.
- "The Day - Google News Archive Search". news.google.com. Retrieved 2018-12-05.
- International Directory of Company Histories, Vol. 12; Tina Grant, editor; St. James Press; Detroit; 1996; p. 48
- Bradlees Home Sale (1996) - YouTube
- "BRADLEES APPOINTS JAMES ZAMBERLAN EXECUTIVE VICE PRESIDENT - STORES AND STORES OPERATIONS". PRNewswire. August 25, 1995. Retrieved December 10, 2010.