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FoundersJoe Gustafson
Waltham, MA
Key people
Greg Flynn, President and CEO Joe Gustafson, Founder & Chairman

Brainshark is a privately held technology company based in Waltham, Massachusetts that provides a sales enablement platform and product suite.


Brainshark provides Web-based applications and products, delivered via software as a service (SaaS), to help companies improve sales effectiveness and productivity. The company offers a sales enablement platform and product suite.[1]

The company’s core product is Brainshark, a sales enablement platform which helps organizations create dynamic content used for sales training, onboarding and coaching. [2]

Brainshark launched its coaching solution in February, 2016 [3]

To create a Brainshark, you upload a PowerPoint deck or other business content (e.g. document, image, or video) to the hosted site and then use the telephone or computer microphone to record voice narration.[4] You can add additional features such as polls, quizzes, attachments, etc.[5] The final presentation can be delivered via a Web link or can be embedded in a Web page, and you can track various statistics, including who viewed your presentation and time spent viewing it, and receive reports and alerts of viewing activity.[6]

In October 2011, Brainshark released SlideShark,[7] a mobile app for the Apple iPad[8] and Apple iPhone[9] that lets users properly display PowerPoint presentations on iOS devices, with animations, graphics, fonts, videos and hyperlinks intact.[10] You can also use SlideShark to share PowerPoint content online and track viewing behavior.[11] SlideShark's Broadcasting capabilities let mobile presenters invite in-person and remote meeting attendees to view their presentations live over the Web.[12] The "Presenter Mode" feature lets users view slide notes and thumbnails on the iPad while presenting – while the audience sees only the slide content on a separate screen.[13] The basic single-user version of SlideShark is free, with paid upgrades available, including SlideShark Team Edition, a version for businesses with enhanced content management and reporting features.[11]

Brainshark is used in a wide range of industries, including insurance,[14] healthcare,[15] financial services,[16] technology,[17] non-profit,[18] and others for training,[19] sales and marketing,[20] channel,[21] and corporate communications.[15]


  1. ^, "The goal of sales readiness isn't just to ensure reps are completing their training - but mastering it. That's where Brainshark can help.," 21 April 2017,
  2. ^, “Brainshark Solutions,” 21 April 2017,
  3. ^ Learning Solutions Magazine, “Brainshark Launches Sales Coaching Solution to Help Organizations Drive Greater Sales Performance,”
  4. ^ Entrepreneur, “myBrainshark Makes Your PowerPoint a Big Star on YouTube,” 8 September 2010, "Archived copy". Archived from the original on 4 December 2010. Retrieved 12 November 2010.CS1 maint: Archived copy as title (link)
  5. ^ Brainshark's website, “Create Presentations,”
  6. ^ Brainshark's website, “Enrich and Manage Presentations,”
  7. ^ TheNextWeb, "PowerPoint on the iPad? SlideShark Makes it Happen Seamlessly," 18 October 2011,
  8. ^ USAToday,"SlideShark: PowerPoint on the iPad", 2 November 2011,
  9. ^ PCWorld, “App Spotlight: SlideShark Puts PowerPoint in Your Pocket,” 5 September 2012,
  10. ^ BusinessNewsDaily, “SlideShark Lets Mobile Users Broadcast Their Presentations Live, Over the Web,” 26 March 2013,
  11. ^ a b InformationWeek, "iPad PowerPoint App Swims Into The Enterprise", 3 February 2012,
  12. ^ VentureBeat, “SlideShark Now Lets You Broadcast Presentations Live from your iPhone or iPad,” 26, 2013,
  13. ^ ReadWriteWeb, "Giving iPad PowerPoint Presentations Just Got a Lot Better,” 15 May 2012, Archived 1 July 2012 at the Wayback Machine
  14. ^ Insurance Networking News, “Top 5 Trends for 2013 — Mobility,” 1 December 2012,
  15. ^ a b Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009,
  16. ^ BtoB, “Curian Capital Delivers a Differentiator to Advisers,” 9 March 2009, "Archived copy". Archived from the original on 5 March 2012. Retrieved 12 November 2010.CS1 maint: Archived copy as title (link)
  17. ^ CITEworld, “Red Hat to Employees: Yes, Please Bring New Apps to Work,” 4 February 2013,
  18. ^ The Wall Street Journal, “Helping Themselves,” 22 April 2009,
  19. ^ Mobile Enterprise, “NASA Uses iPads and SlideShark for Deep Sea Training,” 11 October 2012,
  20. ^ DemandGen Report, “Brainshark Launches Sales Enablement Portal,” 21 May 2013,
  21. ^ Channel Marketer Report, “Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results,” 23 January 2012,

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