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Brainsworking refers to a strategy in business development, based on the capacity to transfer knowledge from wide and diverse fields of experience, connect them and create entirely new and innovative results with the goal to foster sustainable business development (which also includes personal development, entrepreneurship, creativity and innovation). The concept, a word play on brains and networking, has been created by Austrian entrepreneur and Chief networking officer Selma Prodanovic.
The concept includes the ability to use networking intelligence and connected thinking skills in sharing and creating new knowledge in fostering development. Brainsworking understands networking as going beyond contact collection, but rather as interacting visions and ideas. It can also be used as a tool for sustainable human development, as it builds on the fact that each human being is unique and has a unique competitive advantage to bring into the knowledge exchange network and contribute to sustainable progress in that way.