Braintree (company)

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Braintree
IndustryPayment service provider
Founded2007; 11 years ago (2007)
FounderBryan Johnson
Headquarters
Chicago, Illinois, United States
Areas served
US, Europe, Canada, Hong Kong, Singapore, Malaysia, Australia, New Zealand
Key people
Dan Schulman (President and CEO, PayPal), Juan Benitez (GM)
Number of employees
500+ (2016)
ParenteBay (2013–2014)
PayPal (2014–present)
Websitebraintreepayments.com

Braintree, a division of PayPal, is a company based in Chicago that specializes in mobile and web payment systems for e-commerce companies that was acquired by PayPal on September 26, 2013.[1] Prior to acquisition, it had been funded by Accel Partners and New Enterprise Associates as lead investors.[2]

Braintree provides its customers with a merchant account and a payment gateway, along with various related features.[3]

History[edit]

Bryan Johnson founded Braintree out of the University of Chicago in 2007.[4]

In late 2011, Bill Ready took over as CEO.[5] Less than a year later, Braintree acquired Venmo for $26.2 million.[6]

On September 26, 2013, PayPal—then part of eBay—acquired Braintree for $800 million.[3]

Braintree announced that they would begin providing services in Australia in November 2012,[7] and expanded into Europe and Canada in August 2013.[8] In mid-2015, Braintree announced support in Hong Kong, Singapore, and Malaysia.[9]

In August 2015, PayPal acquired Chicago-based mobile commerce company Modest and rolled Modest's products into Braintree's offerings.[10]

By late 2015, Braintree was processing nearly $50 billion in Authorized Payment Volume, up from $12 billion at the time they were acquired by PayPal in 2013, and had 154 million cards on file, up from 56.5 million.[11]

Products and services[edit]

Braintree provides businesses with the ability to accept payments online or within their mobile application.[12]

On October 1, 2012 Braintree launched instant signup, streamlining the signup process for US merchants to a few minutes.[13]

Braintree announced the v.zero SDK in July 2014.[14] The SDK allows automatic shopping cart integration with PayPal among other payment types. In September 2014, Braintree announced a partnership with Coinbase to accept Bitcoin.[15]

GitHub and ParkWhiz are among the companies that launched with the v.zero SDK, which supports "One Touch Payments". PayPal's mobile also allows One Touch Payments. It does not require those users to create an account on an e-commerce site or enter credit card details every time they want to buy something. The concept of One Touch is based on a prior product called Venmo Touch, which was developed in conjunction with Venmo, the payment service Braintree bought in August 2012. Venmo Touch was the first one-touch mobile buying experience to hit the market, allowing a consumer to pay in a single touch across multiple apps on their mobile device.[16]

Integration[edit]

Braintree requires some development experience and coding knowledge to integrate.[17]

Braintree provides client libraries and integration examples in Ruby, Python, PHP, Java, .NET, and Node JS; mobile libraries for iOS and Android; and Braintree.js for in-browser card encryption.[18]

Braintree also works with most of the leading ecommerce and billing platforms—including BigCommerce, Shopify, Magento and Wufoo.[19]

Braintree abstains from several major business categories such as auctions, tours, gaming, ticketed events and charities, citing the difficulty to underwrite such business models.[20][21]

Credit card data portability[edit]

Braintree initiated the credit card data portability standard in 2010, which was accepted as an official action group of the DataPortability project.[22] Credit card data portability is supported by an opt-in community of electronic payment processing providers that agree to provide credit card data and associated transaction information to an existing merchant upon request in a PCI compliant manner.

See also[edit]

References[edit]

  1. ^ "Braintree marketing site".
  2. ^ "Braintree Crunchbase".
  3. ^ a b "Tech Crunch".
  4. ^ "ChicagoInno".
  5. ^ "Bill Ready, Executive in Residence at Accel Partners and Former President of iPay Technologies, Joins Braintree as CEO". Market Wired (Press release). October 19, 2011.
  6. ^ "The New York Times".
  7. ^ "Braintree Expands to Australia, Providing Sophisticated Payment Tools for Australian Merchants". Businesswire (Press release).
  8. ^ "Braintree Expands Online Payment Gateway to Europe and Canada".
  9. ^ "Braintree is expanding its Asia-Pac operations into Hong Kong, Singapore, and Malaysia".
  10. ^ "PayPal acquires Harper Reed's mobile-commerce startup, Modest".
  11. ^ "Braintree's $50 Billion Milestone".
  12. ^ "Accept Payments Online - Mobile Payments Made Easy - Braintree".
  13. ^ "Braintree Streamlines Sign-Ups, Cuts Fees For Developers To Bring Payments To Their Apps". TechCrunch. AOL. 1 October 2012.
  14. ^ Perez, Sarah. "PayPal Makes Good On Its Braintree Acquisition With Launch Of New Developer Tools, The Braintree v.zero SDK". TechCrunch. Retrieved 2016-04-11.
  15. ^ "Braintree now lets all U.S. merchants accept Bitcoin - VentureBeat - Business - by Ruth Reader". VentureBeat.
  16. ^ http://readwrite.com/2014/08/19/paypal-braintree-one-touch-payments
  17. ^ "Braintree Marketing Site".
  18. ^ "Braintree Developer Docs".
  19. ^ "Braintree Marketing Site - Third Party Integrations".
  20. ^ "Braintree Risk & Underwriting".
  21. ^ "Merchant Account Risk".
  22. ^ "Data portability in the Credit Card industry". Retrieved May 15, 2011.

External links[edit]