|Map of Brand Highway, highlighted in red, and surrounding road network between Perth and Geraldton|
|Length||367.98 km (229 mi)|
|Opened||4 April 1975|
|Route number(s)||National Route 1|
|South end||Great Northern Highway (National Highway 95 / National Route 1), Muchea|
|North end||North West Coastal Highway (National Route 1), Geraldton|
|Highways in Australia
National Highway • Freeways in Australia
Highways in Western Australia
Brand Highway is a 370-kilometre (230 mi) main highway linking the northern outskirts of Perth, the capital of Western Australia, to the port city of Geraldton in Western Australia's Mid West region. Together with North West Coastal Highway, it forms part of the Western Australian coastal link to the Northern Territory. The highway is a part of Australia's Highway 1, and is for the most part a single carriageway with one lane in each direction.
The highway was completed in 1975 and opened in 1976 by then-Premier Charles Court, who named it in honour of former premier Sir David Brand. It replaced the old alignment from Dongara to Perth (Midlands Road).
Brand Highway begins in Muchea, branching off from Great Northern Highway along with National Route 1. The highway passes through agricultural areas, travelling through or near the towns of Gingin, Badgingarra (and Badgingarra National Park), Cataby, Eneabba, Dongara, and Greenough. The highway ends after 370 kilometres (230 mi) at the city of Geraldton. National Route 1, and traffic travelling to areas further north of here, continue along North West Coastal Highway towards Port Hedland. For the last 5 kilometres (3.1 mi) of its length, Brand Highway serves as the main road for the southern suburbs of Geraldton, including Wandina, Tarcoola Beach, Mount Tarcoola and Mahomets Flats.
Main Roads Western Australia monitors traffic volume across the state's road network, including various locations along Brand Highway.:3 In the 2012/13 financial year, the recorded traffic volumes ranged from 15,400 vehicles per day north of Olive Street, near Geraldton, down to 1470 south of Indian Ocean Drive. The highest percentage of heavy vehicles was 36.0% south of Airfield Road, the access road to RAAF Gingin.:67, 90 Reports commissioned by the Royal Automobile Club of Western Australia (RAC) in 2006 and 2008 gave the highway a three-star safety rating out of five. The overall highway network was generally rated as three-star or four-star, with around 10% in 2006 and 5% in 2008 receiving a two-star rating.
Within two years of its formation in 1926, Western Australia's new Main Roads Board[a] became responsible for the state's arterial and trunk roads, which were declared 'main roads' under the Main Roads Act. The main road to Geraldton branched off the Perth–Meekathara road[b] at Walebing, near Moora, travelled an inland route via Mingenew to Dongara, and then continued north along the coast to Geraldton.:27–28 A new main road from Perth to Geraldton via Mogumber was proposed in the 1940s, but was rejected by the Minister for Works, who considered the development of parallel routes infeasible given that traffic was light.
Western Australia's Nomenclature Advisory Committee[c] proposed in October 1940 that a highway name, Great Northern Highway, be used to describe the main route from Midland to Geraldton, and extending to areas further north. By July 1941, the committee's proposal had expanded to three highway names for the roads in the state's northern areas: Great Northern Highway for the Midland Junction to Wyndham road, North West Coastal Highway for the road linking Geraldton to Port Hedland and De Grey, and Geraldton Highway for the Walebing–Mingenew–Geraldton route. This road was gazetted as Geraldton Highway on 17 September 1943, superseding the previously used names of Choral Street, Yarma Street, Railway road, Midland Street, Railway Street, and Irwin Road.
From the 1950s, increasing development between Perth and Geraldton saw the planning and establishment of a road network linking Dongara and Gingin – though the roads were not initially intended to become a highway. Early surveying of the roads, in the 1950s, was undertaken from within a light aircraft flying over the area. This was one of the first times in Western Australia that this technique was used. Wide road reserves, up to 200 metres (660 ft) in width, were acquired from crown land and pastoral leases. This allowed native wildflowers to survive and flourish on public land, providing aesthetically pleasing and interesting views to reduce road hypnosis and driver fatigue. The road would also be made safer by removing natural roadside obstacles, and replacing them with shrubs and more wildflowers.:255–57
Construction of new roads that would eventually be part of the Brand Highway began in 1959. Various segments were completed as the need arose, until in 1975, there was a new link between Perth and Geraldton. The route reduced the distance between the cities by 78 kilometres (48 mi), and had a total cost of $4.2 million.:257 On 14 February 1975, the new road was gazetted as part of the Geraldton Highway, with the old route via Moora renamed The Midlands Road. It was officially opened on 4 April 1975 by the Minister for Transport, Ray O'Connor at Eneabba.:257 One year later, the road was named Brand Highway after Sir David Brand,:257 who was Premier of Western Australia from 1959 to 1971 and also held the local electorate of Greenough from 1945 to 1975. The change of name from Geraldton Highway to Brand Highway was gazetted on 12 March 1976. Then-premier Charles Court officiated a ceremony held on 30 April 1976 at a tourist information bay in Dongoara,:257–58 where a plaque was unveiled commemorating the naming of the highway.
The northern end of Brand highway was upgraded as part of Stage 1 of the Geraldton Southern Transport Corridor, the biggest individual project in the early 2000s across all of rural Western Australia. The project, constructed between March 2004 and December 2005 at a cost of $92.5 million, involved the relocation of railway tracks, five kilometres (3.1 mi) worth of road works, and grade separation of roads.:27–28 Brand Highway's northern terminus at North West Coastal Highway was upgraded from a roundabout to an interchange. An overpass was built for nearby Durlacher Street to cross North West Coastal Highway, which was made into a dual carriageway in the vicinity of the interchange. Stage 2 of the project, constructed between December 2008 and December 2009, provided a new single carriageway connection to Geraldton–Mount Magnet Road, with access to Geraldton Airport.
Distances to towns on or near the highway, from Muchea
Badgingarra Roadhouse is located just off the highway
|Chittering||Muchea||0.00||0.00||Great Northern Highway (National Highway 95 / National Route 1 south) / Muchea East Road||Southern terminus at traffic lights: continues east as Muchea East Road|
|Granville||31.47||19.55||Gingin Brook Road|
|31.92||19.83||Dewar Road – Gingin,|
|Red Gully||74.43||46.25||Mogumber Road West|
|74.54||46.32||Orange Springs Road|
|Dandaragan||Regans Ford||77.20||47.97||Dandaragan Road|
|Mimegarra||103.90||64.56||Mimegarra Road west|
|Cataby||108.72||67.56||Cataby Road – Dandaragan|
|Badgingarra||138.91||86.31||Bibby RoadNambung National Park (The Pinnacles),|
|151.64||94.22||North West Road|
|– boundary||174.90||108.68||Jurien Road|
|Coorow–Green Head Road||Staggered T junctions|
|Carnamah||Eneabba||223.34||138.78||Eneabba–Coolimba Road – Leeman|
|225.07||139.85||Eneabba–Three Springs Road|
|Irwin||Arrowsmith||273.73||170.09||Indian Ocean Drive (State Route 60)|
|Yardarino||290.78||180.68||Kailis Drive, Dongara Eneabba Mingenew Health Service|
|297.34||184.76||Midlands Road (State Route 116) east||T junction: northbound traffic turns west, southbound traffic turns south|
|Dongara||304.35||189.11||Moreton Terrace – Dongara, Port Denison, Dongara Eneabba Mingenew Health Service|
|305.15||189.61||Waldeck Street – Dongara, Port Denison|
|North West Coastal Highway (National Route 1) east / Cathedral Avenue north / John Willcock Link west , Geraldton Airport, Geraldton Regional and St John of God Geraldton hospitals, Geraldton Port||Northern terminus at diamond interchange: continues north as Cathedral Avenue|
|1.000 mi = 1.609 km; 1.000 km = 0.621 mi
- Main Roads Western Australia. "Road Information Mapping System". Government of Western Australia. Retrieved 23 April 2015.
- Google (11 March 2013). "Brand Highway" (Map). Google Maps. Google. Retrieved 11 March 2013.
- Main Roads Western Australia (2014). "Statewide Traffic Digest 2008/09 – 2013/14" (PDF). Government of Western Australia. Archived (PDF) from the original on 18 December 2014. Retrieved 7 April 2014. Additional archives: 7 April 2014.
- Roberts, Paul; Affum, Joseph; Taylor, Samantha (August 2006). "AusRAP Star Rating Maps and Road Protection Scores for Rural Western Australian Roads" (PDF). Royal Automobile Club of Western Australia. Archived (PDF) from the original on 7 April 2015. Retrieved 7 April 2015. Additional archives: 7 April 2015.
- "Safer Roads: Star Ratings for WA's Major Highways" (PDF). Royal Automobile Club of Western Australia. January 2008. Archived (PDF) from the original on 7 April 2015. Retrieved 7 April 2015. Additional archives: 7 April 2015.
- Edmonds, Leigh (1997). The Vital Link: A History of Main Roads Western Australia 1926-1996. Nedlands, Western Australia: University of Western Australia Press. ISBN 1 876268 06 9.
- "Geraldton-Perth Road.". Geraldton Guardian (WA : 1948 - 1950) (WA). 3 March 1949. p. 5. Retrieved 12 June 2015 – via Trove (National Library of Australia).
- Western Australian Land Information Authority. "Geographic Names Committee". Government of Western Australia. Archived from the original on 2 August 2013. Retrieved 22 March 2014.
- "Midland Junction Affairs". The West Australian (Perth, WA). 23 October 1940. p. 3. Retrieved 22 March 2014.
- "Local and General". Geraldton Guardian and Express (WA). 24 October 1940. p. 2. Retrieved 22 March 2014.
- "Northern Highways". The West Australian (Perth, WA). 23 July 1941. p. 6. Retrieved 22 March 2014.
- "The Land Act, 1933–1939. (per 3689/40)" (PDF). Western Australia Government Gazette. 17 September 1943. p. 1943:830.
- "Naming and Change of Name of Streets (per 1655/57, V .2 .)" (PDF). Western Australia Government Gazette. 14 February 1975. p. 1975:546.
- Brand Highway (October 1976). Western Roads: official journal of the Main Roads Department, Western Australia, 1(4), p.9. Perth: Main Roads Department.
- "Change of Name of Streets (per Corres 1655/57, V2)" (PDF). Western Australia Government Gazette. 12 March 1976. p. 1976:738. Archived (PDF) from the original on 29 April 2015.
- Edmonds, Leigh (2008). The Vital Link: The Transition Years 1996–2006. East Perth, W.A.: Main Roads Western Australia. ISBN 0-7309-7692-0.
- Jordan, Diana, ed. (2005). "Geraldton Set For Early Finish" (PDF). Thiess Quartely News (Thiess Pty Ltd) 1: 6–7. Archived (PDF) from the original on 16 April 2015. Retrieved 16 April 2015. Additional archives: 16 April 2015.
- Main Roads Western Australia. "Project Overview: Geraldton Southern Transport Corridor" (PDF). Government of Western Australia. Archived (PDF) from the original on 16 April 2015. Retrieved 16 April 2015. Additional archives: 16 April 2015.
- Main Roads Western Australia (3 September 2014). "Geraldton Southern Transport Corridor Stage 2". Government of Western Australia. Archived from the original on 16 April 2015. Retrieved 16 April 2015. Additional archives: 16 April 2015.
- Main Roads Western Australia (13 August 2013). Wheatbelt North Region map (PDF) (Map). Version 1.0. Government of Western Australia. Archived (PDF) from the original on 29 August 2013. Retrieved 20 December 2013. Additional archives: 27 December 2013.
- Main Roads Western Australia (16 August 2013). Mid West Region map (PDF) (Map). Version 1.0. Government of Western Australia. Archived (PDF) from the original on 29 August 2013. Retrieved 11 April 2015. Additional archives: 1 February 2014.
Route map: Bing
- Media related to Brand Highway at Wikimedia Commons
- Brand Highway travel guide from Wikivoyage
- Main Roads Western Australia