Brand X

From Wikipedia, the free encyclopedia

Brand X
OriginLondon, England
GenresJazz fusion
Years active1974–1980, 1992–1999, 2016–2021
LabelsCharisma, Passport

Brand X were a British jazz fusion band formed in London in 1974. They were active until 1980, followed by a reformation between 1992 and 1999, and were active following a 2016 reunion until 2021. Members have included John Goodsall (guitar),[1] Percy Jones (bass), Robin Lumley (keyboards), and Phil Collins (drums). Jones was the sole constant member throughout the band's existence until October 2020 when he left the band.[2] Founding member Goodsall died on 10 November 2021 and Lumley died on 9 March 2023.[3][4][5]


1974–1980: Original run[edit]

Brand X co-founder Percy Jones

In 1974, rehearsals began for developing a five-piece instrumental jazz fusion group at Island Studios in London, which was set to include Percy Jones on bass and Phil Collins of Genesis on drums. They had secured a recording deal with Island Records and prepared tracks for a studio album which originally included vocals. However, the vocals were negatively received from Island management, leaving the group to write new material,[6] at the suggestion of Island A&R man Richard Williams.[7] With Collins tied up with Genesis commitments, the band settled on a founding line-up of Jones, John Goodsall on guitar, Robin Lumley on keyboards and vocals, Pete Bonas on guitar, John Dillon on drums and percussion, and Phil Spinelli on percussion and lead vocals. Dillon had left by the end of 1974, and a newly available Collins took his place in 1975.[7] Jones, Goodsall, Lumley and Collins recorded Unorthodox Behaviour in September and October 1975 at Trident Studios with Jack Lancaster guesting on saxophone.[8] They were named Brand X after Island Records staffer Danny Wilding wrote down "Brand X" to keep track of their activity on the studio calendar, and the name stuck. In preparation for their upcoming gigs, the four were joined by Geoff Seopardi on percussion by December 1975.[9][10] Genesis manager Tony Smith became their manager.[7]

Brand X played their first gigs with a series of low key warm-up shows in November and December 1975. These were followed by a full-scale tour across the UK from February 1976, mainly on the college circuit. They had little funds, resorting to renting a synthesiser and PA system, operated with a small road crew, and often played support for the headlining act.[9] Moroccan Roll was released in April 1977 and peaked at No. 37 in the UK[11] and No. 125 in the US. With Collins leaving the group for Genesis commitments, Kenwood Dennard of Pat Martino's group was recruited in New York City in time for their 32-date US tour in May and June 1977. Collins briefly returned later in 1977 for a series of dates, including a spot at the tenth Crystal Palace Garden Party in London and the Fête de l'Humanité in Paris on the same day on a specially chartered plane, the latter attended by an estimated 200,000 people.[12] Livestock, a live album culled from several shows (some with Collins and some with Dennard), was released in November 1977.

Following the 1977 tour, the band would recruit keyboardist Peter Robinson and future Rainbow drummer Chuck Burgi to record the Masques album. Released in 1978 it was the first Brand X album, and the only one during the band's original run, to not feature Phil Collins. The band would once again embark on a tour to promote this album in 1978, with a couple of different drummers in place of Chuck Burgi. The next year, 1979, saw Brand X undertaking their last recording sessions for over 10 years, with Collins returning and other musicians including drummer Mike Clark and bassist John Giblin. It was during these sessions that they would record Product (released that same year), Do They Hurt? (released 1980), and Is There Anything About? (released 1982). Following the completion of these sessions, the band - comprising Goodsall, Jones, Collins, Lumley, and Robinson - embarked on a world tour, after which Collins departed for the final time, continuing with Genesis and eventually launching a successful solo career. Clark returned to the drum stool, and the band toured the UK in April and May 1980 (co-headlining with Bruford).[13] By the time Is There Anything About? appeared in 1982, Brand X had officially ended. A compilation album The Plot Thins: A History of Brand X was released in 1992.

After John Goodsall died, Percy Jones and Robin Lumley confirmed on Facebook, on 14 November 2021, that the Brand X name was now officially retired and no further activity would be done under that name.


Studio albums

Live albums

  • Livestock (1977) - largely recorded at Ronnie Scott's Jazz Club Aug/Sept 76[14] - US No. 204
  • Live at the Roxy L.A. (1997) - recorded 23 September 1979 (taken from a band members' cassette from the venue's PA mixing desk)
  • Timeline (2000) - live concerts 16 November 1977 Chicago & 21 June 1993 NYC
  • But Wait... There's More! - LIVE 2017 (2017) - recorded on 6 January 2017 at the Sellersville Theatre, PA
  • Locked & Loaded (2018) - recorded live June 2017, Longs Park Amphitheater, Lancaster, Pennsylvania
  • Live from the Rites of Spring Festival (2018) - recorded on May 6 2018 at the Majestic Theatre, Gettysburg, Pennsylvania

Compilation albums

  • The Plot Thins: A History of Brand X (1992) - select tracks from Unorthodox Behaviour, Moroccan Roll, Livestock, Masques, Product and Do They Hurt?


Last members

  • Percy Jones - bass guitar (1974–1980, 1992–1997, 2016–2021)
  • John Goodsall - guitars (1974–1978, 1979–1980, 1992–1999, 2016–2021; his death)
  • Chris Clark – keyboards, synthesisers (2016–2021)
  • Scott Weinberger – percussion (2016–2021)
  • Kenny Grohowski – drums (2017–2021)

John Goodsall died on 10 November 2021 at The Mayo Clinic Rochester in Minnesota from complications due to Covid-19. Robin Lumley died on 9 March 2023 from heart failure.


  1. ^ "Band Approved Videos". YouTube. Retrieved 10 October 2011.
  2. ^ Jerry Ewing (3 October 2020). "Percy Jones quits Brand X". Retrieved 17 August 2021.
  3. ^ "John Goodsall Passed Away". Retrieved 18 November 2021.
  4. ^ "/ Brand X: John Goodsall has died". Retrieved 18 November 2021.
  5. ^ "Fallece el tecladista de Brand X, Robin Lumley". Rockaxis. 10 March 2023. Retrieved 10 March 2023.
  6. ^ Fudger, Dave (13 March 1976). "Which xciting, xtravagant, xtremely x-rated, xquisitely xtroverted band sends you into flights of xtasy?". Sounds. p. 43. Retrieved 28 April 2018.
  7. ^ a b c Welch, Chris (17 December 1977). "Brand X: This is a stick-up!". Melody Maker. pp. 8–9. Retrieved 28 April 2018.
  8. ^ Unorthodox Behaviour (Media notes). Brand X. Charisma Records. 1976. CAS 1117.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  9. ^ a b Johnson, Derek (6 December 1975). "Brand X: Genesis drummer debuts new group". New Musical Express. Retrieved 27 April 2018.
  10. ^ Dallas, Karl (10 January 1976). "Collins cleans up with Brand X". Melody Maker. Retrieved 27 April 2018.
  11. ^ a b c Roberts, David (2006). British Hit Singles & Albums (19th ed.). Guinness World Records Limited. p. 76. ISBN 978-1-904994-10-7.
  12. ^ Fudger, Dave (1 October 1977). "A gig too far". Sounds. Retrieved 28 April 2018.
  13. ^ "Percy Jones interview". December 2000. Retrieved 21 November 2009.
  14. ^ "Brand X Performances". Retrieved 19 May 2014.

External links[edit]