Brands of Desire (BoD)

From Wikipedia, the free encyclopedia
  (Redirected from Brands of Desire)
Jump to navigation Jump to search

Brands of Desire
Independent
Industry Management Consulting
Founded 2008; 10 years ago (2008)
Founder Saurabh Uboweja
Headquarters New Delhi
Area served
Worldwide
Key people
Ravi Uboweja (Chairman)
Saurabh Uboweja (CEO)
Products Management Consulting Services
Website www.brandsofdesire.com

Brands of Desire (BoD) is a management consulting firm[1] (formerly a strategy led brand consultancy) focused on building brands.[2] Founded in 2008 by Saurabh Uboweja,[3] it has its principal offices in New Delhi (HQ) and Mumbai, and a growing presence at multiple locations across India. The firm will be setting up a new office in Cyber City, Gurgaon by mid of August 2018.[4]

On 12 July 2018, BoD announced its new positioning as "a management consulting firm marking their rapidly transforming role in client engagements".[2]

Previously providing brand creation and re-branding solutions, it now offers three main lines of services to its clients - strategy consulting, implementation management and execution services - marking an expansion of its core offerings.[4] In order to strengthen its execution services, the firm plans to invest in digital technologies such as data analytics, automation, and artificial intelligence.[2]

It is also setting up an "in-house research & knowledge desk" which will publish reports that will guide the industry and help its own consulting teams in suggesting credible recommendations.[5]

BoD has worked with "Founders, CXOs and Business Heads" covering sectors such as healthcare, hospitality, software, telecommunication, technology, travel, financial services, manufacturing, retail, logistics, real estate, fashion, luxury, e-commerce, education and not for profit., including "Indian and international organizations such as Tata Group, Nokia, Walmart, ICICI Bank, Rivigo Logistics, ReNew Power and Medtronic."[2][3]

In 2016, the firm entered the online education industry, and launched Branding Institute (BI) with 10 international branding experts on board.[6]

Awards[edit]

  • May 2018: The Best Brand Awards for Early Learning Village (Gold 2018) with Chuk (Finalist), Brand India Summit (Finalist) and World Sufi Forum (Finalist)[7]
  • April 2014: Transform Europe Award 2014 jointly with HIRA Group and Tata Power DDL, respectively in the categories, "Best Brand Consolidation" (Bronze)[8] and "Best external stakeholder relations during a rebrand" (Highly Commended)[9]

References[edit]

  1. ^ "Paytm to focus on films, entertainment to boost ticketing business". Livemint. 16 Jul 2018. Retrieved 19 Jul 2018.
  2. ^ a b c d "Brands of Desire reorients itself as a management consulting firm focused on building brands". Brand Equity. 12 Jul 2018. Retrieved 12 Jul 2018.
  3. ^ a b "Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value". The Economic Times. 6 Jan 2015. Retrieved 16 August 2016.
  4. ^ a b "Brands of Desire Unveils New Positioning as Management Consulting Firm Focused on Building Brands". AdAge India. 12 Jul 2018. Retrieved 13 Jul 2018.
  5. ^ "Branding Is Not A Marketing Problem; It Is A Business Problem: CEO, Brands Of Desire". Exchange4media.com. 18 Jul 2018. Retrieved 19 Jul 2018.
  6. ^ "Brands of Desire to launch Branding Institute with 10 international experts". The Economic Times. 1 July 2016. Retrieved 16 August 2016.
  7. ^ "Gold Medals 2018". The Best Brand Awards. c. 2018. Retrieved 1 May 2018.
  8. ^ "HIRA Group and Brands of Desire win BRONZE at 2014 Transform Awards Europe". afaqs. 9 Apr 2014. Retrieved 16 August 2016.
  9. ^ "TPDDL wins 'Highly Commended Award for rebranding at Transform Europe - 2014". Hindustan Times. 9 Apr 2014.

External links[edit]