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Runtime Collective Limited
Social media software
FounderGiles Palmer[1]
ServicesSocial media analytics, social media monitoring
Number of employees

Brandwatch is a social media monitoring company headquartered in Brighton, England.[1] Brandwatch sells three different products: Analytics, Audiences, and Vizia.[2] Brandwatch Analytics is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence.[3]

The tool's coverage includes blogs, news sites, forums, videos, reviews, images and social networks such as Twitter and Facebook. Users can search data by using Text and Image Search,[4] and use charting, categorisation, sentiment analysis and other features to provide further information and analysis.[5] Brandwatch has access to over 80 million sources.[6]


The company was founded in 2005 by CEO Giles Palmer,[7] in Brighton, England. Palmer initially co-founded a web-engineering firm called Runtime Collective, later named Magpie, in April 2000.[8] In 2004, Palmer and the firm won a contract with the British government to build a search engine.[8] After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007.[9]


The company has opened additional offices outside of the UK in Stuttgart, Berlin, New York, San Francisco, Singapore, and Paris.[10] In September 2015, Brandwatch launched a French website.[11][12] Brandwatch is a subscription-based service with over 1,000 clients.[13][6][14]

The company received $6 million in venture capital from Nauta Capital in March 2012.[14] In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics.[15] By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital.[14] On October 29, 2015, Brandwatch raised $33 million in Series C funding, led by Partech Investors, to invest further growth in the US.[16]

In 2017, Brandwatch acquired the content marketing platform BuzzSumo. The two products continue to run in parallel.[17] In 2018, Brandwatch announced a merger with their biggest competitor Crimson Hexagon. The new company will continue to be called Brandwatch.[18] The merger officially closed on the 1st of November 2018.[19]


  1. ^ a b Butcher, Mike (March 15, 2012). "Social Monitoring Service Brandwatch Raises $6 Million To Expand In US". TechCrunch. Retrieved 2012-03-15.
  2. ^ "".
  3. ^ "25 Top UK Startups". Mashable. Retrieved 28 June 2014.
  4. ^ "Image Insights: World Leading Logo Detection". Brandwatch. Retrieved 2018-02-24.
  5. ^ Hofer-Shall, Zach. "The Enterprise Listening Platform Landscape". Forrester Research. Retrieved 2012-05-17. (Registration required (help)).
  6. ^ a b Ingrid Lunden (22 May 2014). "Brandwatch Raises $22M To Boost Its Social Media Monitoring Platform". TechCrunch. Retrieved 28 June 2014.
  7. ^ "History". Retrieved 28 June 2014.
  8. ^ a b McClure, Marji. "Magpie Builds Its Brand As It Helps Companies Build Theirs". Information Today. Retrieved 28 June 2014. (Registration required (help)).
  9. ^ James Pickford (20 May 2013). "Start-ups find their feet at 'Silicon Beach'". Financial Times. Retrieved 28 June 2014. (Registration required (help)).
  10. ^ "Brandwatch: World-leading social listening". Brandwatch. Retrieved 2018-02-24.
  11. ^ "New: Brandwatch Launches into France". Brandwatch. Retrieved 2015-11-10.
  12. ^ Jeremy Taylor (11 July 2012). "Social Media Monitoring Tips, Tricks, and Challenges: Interview with Giles Palmer, CEO and founder of Brandwatch". Retrieved 28 June 2014.
  13. ^ Shane Schutte (17 January 2014). "Brandwatch and CentraStage: The impact of subscription models". Retrieved 28 June 2014.
  14. ^ a b c Garett Sloane (22 May 2014). "Brandwatch Raises $22 Million". AdWeek. Retrieved 28 June 2014.
  15. ^ Eric Carter (20 March 2014). "Today in APIs: Brandwatch and Gnip Team Up, and 5 New APIs". Retrieved 28 June 2014.
  16. ^ Butcher, Mike. "Social Intelligence Startup Brandwatch Raises $33M Series C To Grow In US". TechCrunch. Retrieved 2015-10-29.
  17. ^ "Social media monitor Brandwatch acquires content marketing platform BuzzSumo". TechCrunch. Retrieved 2018-10-04.
  18. ^ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. Retrieved 2018-10-04.
  19. ^ Brandwatch (2018-11-01), Brandwatch and Crimson Hexagon Merger, retrieved 2018-11-02

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