Brat (digital network)

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Brat
Type of site
OTT digital media network
Available inEnglish
Headquarters
Founder(s)Rob Fishman
Darren Lachtman
Websitewww.brat.com
RegistrationAvailable on YouTube
LaunchedMarch 1, 2017 (2017-03-01)
Current statusActive

Brat is an over-the-top digital media network available on YouTube, which launched in 2017. The network features original programming designed for a teenage audience to view on digital platforms. The original scripted programming features popular teenage social media personalities, in videos ranging from six to twenty-five minutes.

History[edit]

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman, as an online network featuring scripted content streaming for free on YouTube.[1][2] The company originally received $2.5 million in seed funding from a range of investors.[1] Fishman saw a gap in the online market for high quality teenage programming available for free on digital platforms.[3] The content is structured as several short-form web series starring popular teenage internet celebrities. Fishman noted how the selected social media personalities all brought their own established audiences to Brat's programming, describing them as "under-leveraged media property".[3][1] The name of the network was inspired by the "Brat Pack" movies of the 1980s.[3]

Brat premiered its first multi-cam sitcom; Hotel du Loone, in June 2018.[4] The series Chicken Girls produced a digital film in 2018 as part of a deal with Lionsgate and its digital content division Studio L.[2][5] Prior to the film's release, Brat and Lionsgate amicably canceled their partnership.[6] The film was designed to provide an alternative to what had been covered in the series, and premiered in June.[2]

In December 2018, Brat premiered the Brat Holiday Spectacular starring Annie LeBlanc and Mackenzie Ziegler.[7]

In March 2019, Brat premiered Spring Breakaway starring Annie LeBlanc, Lilia Buckingham, Anna Cathcart, and Kianna Naomi.[8]

Programming[edit]

Current programming[edit]

Title Premiere date Current season Source(s)
Single-camera series
Mani August 30, 2017 3 [9]
Chicken Girls September 5, 2017 4 [10]
Total Eclipse April 5, 2018 3 [11]
Dirt May 4, 2018 2 [12]
Boss Cheer June 12, 2018 2 [13]
A Girl Named Jo July 3, 2018 2 [14]
Zoe Valentine January 16, 2019 1 [15][16]
On The Ropes February 25, 2019 1 [17]
Stuck March 27, 2019 1 [18]
Red Ruby April 29, 2019 1 [19]
Crown Lake June 20, 2019 1 [20]
Talk shows
Brat Chat June 3, 2018 1 [21]

Films[edit]

Title Premiere date Source(s)
Chicken Girls: The Movie June 29, 2018 [22]
Brat Holiday Spectacular December 21, 2018 [23]
Spring Breakaway March 15, 2019 [24]

Former programming[edit]

Title Premiere date Finale date Seasons Source(s)
Single-camera series
Misshaps June 12, 2017 August 7, 2017 1 [25]
Cody & Lexy July 27, 2017 August 17, 2017 1 [26]
Keys July 29, 2017 February 16, 2018 1 [27]
Spot The Dog August 31, 2017 September 23, 2017 1 [28]
Flunky's Upset September 27, 2017 November 2, 2017 1 [29]
Attaway Appeal September 28, 2017 November 10, 2017 1 [30]
Afterschooled January 11, 2018 February 8, 2018 1 [31]
Overnights March 2, 2018 March 30, 2018 1 [32]
Brobot April 16, 2018 May 14, 2018 1 [33]
Baby Doll Records June 4, 2018 July 16, 2018 1 [34]
The Talent Show August 27, 2018 October 11, 2018 1 [35]
Sketch comedies
My Not So Sweet 16 July 7, 2017 July 7, 2017 1 [36]
Too Cool For School July 8, 2017 July 22, 2017 1 [37]
Multi-camera series
Hotel Du Loone June 27, 2018 August 22, 2018 1 [38]
Reality series
The Pain of Painting July 19, 2017 August 9, 2017 1 [39]
Sheltered July 21, 2017 August 11, 2017 1 [40]

Other media[edit]

Books[edit]

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".[41]

References[edit]

  1. ^ a b c Kafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now he's making videos with them at his new startup, Brat". Recode. Vox Media. Retrieved July 7, 2018.
  2. ^ a b c McAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider. Retrieved July 7, 2018.
  3. ^ a b c McAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider. Retrieved July 7, 2018.
  4. ^ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)". Variety. Penske Media Corporation. Retrieved July 7, 2018.
  5. ^ "Lionsgate announces first film slate for newly branded "Studio L" digital content studio". PR Newswire. Cision. February 22, 2018. Retrieved July 7, 2018.
  6. ^ Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", LATimes.com, July 18, 2018.
  7. ^ McAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together, and an expert says it will be a massive hit", Business Insider, December 12, 2018
  8. ^ Spring Breakaway, retrieved April 7, 2019
  9. ^ "Brat on Twitter". Twitter.
  10. ^ "CHICKEN GIRLS – Season 2 – Annie & Hayden – YouTube". YouTube.
  11. ^ Holloway, Daniel (March 12, 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (EXCLUSIVE)".
  12. ^ "DIRT – Season 1 – Tayler, Kalani & Lilia – YouTube". YouTube.
  13. ^ "Boss Cheer – Season 1 – Tessa & Tristan – YouTube". YouTube.
  14. ^ "A GIRL NAMED JO – Annie & Addison – Season 1 – YouTube". YouTube.
  15. ^ "'To All the Boys I've Loved Before' Actress Anna Cathcart to Star in Brat Series 'Zoe Valentine'".
  16. ^ Brat (January 16, 2019), ZOE VALENTINE | Season 1 | Ep. 1: “Disappearing Act”, retrieved March 9, 2019
  17. ^ Brat (February 25, 2019), ON THE ROPES | Season 1 | Ep. 1: “Fresh Start”, retrieved March 9, 2019
  18. ^ Brat (March 13, 2019), STUCK | First Look, retrieved March 14, 2019
  19. ^ Brat (March 22, 2019), Red Ruby | deadline, retrieved March 22, 2019
  20. ^ Brat (May 3, 2019), Crown Lake | deadline, retrieved May 3, 2019
  21. ^ Brat (June 3, 2018). "BRAT CHAT – Indiana & Darius – 6.3.18" – via YouTube.
  22. ^ Brat (June 29, 2018). "CHICKEN GIRLS: THE MOVIE" – via YouTube.
  23. ^ Brat (December 21, 2018), BRAT HOLIDAY SPECTACULAR, retrieved March 9, 2019
  24. ^ Brat (March 15, 2019). "Spring Breakaway" – via YouTube.
  25. ^ "MISSHAPS with Kristen – YouTube". YouTube.
  26. ^ "CODY & LEXY – YouTube". YouTube.
  27. ^ "KEYS with Dylan & Hayden – YouTube". YouTube.
  28. ^ "SPOT THE DOG with Tanner & Ken – YouTube". YouTube.
  29. ^ "FLUNKY'S UPSET with Meghan, Raegan & Denzel – YouTube". YouTube.
  30. ^ "ATTAWAY APPEAL with MaeMae, Motoki and Dru – YouTube". YouTube.
  31. ^ "AFTERSCHOOLED with Summer & Dylan – YouTube". YouTube.
  32. ^ "OVERNIGHTS – Season 1 – Jordyn & Daniel – YouTube". YouTube.
  33. ^ "BROBOT – Season 1 – Brent & Lexi – YouTube". YouTube.
  34. ^ "BABY DOLL RECORDS – Season 1 – Baby Ariel – YouTube". YouTube.
  35. ^ Brat (August 27, 2018). "THE TALENT SHOW – "Meet the Judges" – Ep.1" – via YouTube.
  36. ^ Brat (July 7, 2017). "MY NOT SO SWEET 16 – Jason Nash in "Entrance"" – via YouTube.
  37. ^ Brat (July 8, 2017). "TOO COOL FOR SCHOOL – Siena Mirabella in "First Day" – Ep. 1" – via YouTube.
  38. ^ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)".
  39. ^ Brat (July 19, 2017). "THE PAIN OF PAINTING – Jason Nash & David Dobrik – Ep. 1" – via YouTube.
  40. ^ Brat (July 21, 2017). "SHELTERED – Nazanin Kavari in "Unboxing" – Ep. 1" – via YouTube.
  41. ^ "Chicken Girls: Rhyme and the Runaway Twins". Amazon. March 5, 2019.

External links[edit]