Bravissimo (company)

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Industry Retail
Founded 1995
Headquarters Leamington Spa, United Kingdom
Products Lingerie

Bravissimo is a lingerie retailer that provides lingerie and swimwear in D+ cup sizes. They currently have 26 stores[1] across the UK and also sell via mail order and online.[2] They are based in Leamington Spa, Warwickshire and currently employ over 700 people.[3] Bravissimo also sell clothing under the Pepperberry brand which was launched in March 2011.[4]


Bravissimo Store

Founder Sarah Tremellen began as a freelance TV and Radio researcher for the BBC before quitting eight months later aged 25 to have a baby. Whilst pregnant, Sarah found it difficult to find a good choice of bras that fit her when she went up to a G Cup.[5]

In 1995 after giving birth, Sarah and her friend Hannah Griffiths tried to do something about it. They decided to take an eight week business course which culminated in presenting a business plan to their local bank manager. Their presentation won them a £10,000 bank loan to help them start Bravissimo.[6]

Working in Sarah's living room of her Twickenham flat, they made a catalogue to sell by mail order with all the best bras they could find and started a mailing list of around 75 people - mostly friends and family. Sarah then telephoned several women's magazines and newspapers, and within a month got coverage in the Daily Mail bringing in 1,000 requests for a catalogue.[7]

In 1996 they were able to move out of Sarah's Twickenham flat and 12 months later Sarah and her husband Mike bought Hannah out of the business.[8] In November 1999, Bravissimo opened its first shop in Ealing which is one of the 21 stores nationwide they currently operate.[9] The next year Sarah's husband Mike left his job at Tetley to become the business operations director.[10]

In 2001 Bravissimo relocated to their current headquarters in Leamington Spa.[11]


Bravissimo has been in the Sunday Times 100 Best Companies to work for list for since 2007 when they came 19th [12] and most recently in 2012 they were awarded 10th place.[13] The list rates a company's performance on 8 key factors which takes into account things such as pay, leadership, social impact and personal growth.[14] They were awarded 99th, 26th,[15] 24th[16] and 8th[17] place respectively between 2008 - 2011.

In 2011 Bravissimo was nominated for the Multiple Retailer of the Year award at the UK Lingerie Awards[18] but lost out to Agent Provocateur (lingerie).[19]


  1. ^ "Stores | Bravissimo". Retrieved 2016-11-09. 
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  6. ^ "Archived copy". Archived from the original on 2011-11-25. Retrieved 2012-04-23. 
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  19. ^ "Archived copy". Archived from the original on 2012-09-13. Retrieved 2012-04-23. 

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