Breastaurant

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

A breastaurant is a restaurant that has skimpily-dressed female waiting staff. The term "breastaurant" dates from the early 1990s, around the time that the restaurant chain Hooters became popular in the United States.[1] It has since been applied to other restaurants that offer similar services, such as Redneck Heaven, Tilted Kilt Pub & Eatery, Twin Peaks, Bombshells, Bone Daddy's, Ojos Locos, Chula’s, Bikinis Sports Bar & Grill, Racks, Show-Me's, Mugs & Jugs, and The WingHouse Bar & Grill.[2][3]

The restaurants often have a sexual double-entendre brand name and also offer specific themes, both in decoration and menu. The restaurants offer numerous perks for customers, including alcohol and flirty servers.[4]

History[edit]

A waitress at Twin Peaks washes a customer's car.
A Hooters employee in Singapore, 2008

Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon followed suit.[5] According to food industry research firm Technomic, the United States' top three breastaurant chains behind Hooters each had sales growth of 30 percent or more in 2011.

Although these chains represent less than one percent of America's top restaurants, they outperform other mid-priced options such as Applebee's and Bennigan's, which experienced declines during the late-2000s global recession.[6]

In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; as of May 24, 2019 the term was no longer trademarked under the rule of section 8, "Continued use not filed within Grace Period".[7] Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018, 6 months prior.[8]

Male variations[edit]

Restaurants staffed by males, with a similar focus on server appearance include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016.[9][10] In Japan, there are establishments such as Macho Cafe[11] and Macho Meat Shop,[12] where brawny men serve food and drinks for a limited time.[citation needed]

Criticism[edit]

Breasturants have been criticized for objectifying women.[13]

See also[edit]

References[edit]

  1. ^ Mikin, Mark (2011-06-27). "Hostess of the Week, 'Breastaurant' Edition". Retrieved 2012-06-28.
  2. ^ The Week's Editorial Staff (2012-06-26). "The 'breastaurant' boom: Why Hooters knockoffs are thriving". Retrieved 2012-06-28.
  3. ^ "Breastaurant Boom: Hooters-style eateries experience a mini-boom". Fox News.
  4. ^ Doctorow, Cory (2011-06-08). ""Breastaurants" are Hooters 2.0". Retrieved 2012-06-28.
  5. ^ "'Breastaurants' with 'view' booming in struggling US dining industry". The Indian Express. June 27, 2012. Retrieved June 27, 2019.
  6. ^ "The breast restaurant guide: How waitresses offering dinner and a tacky 'view' are keeping U.S. diners alive in the recession". Daily Mail. June 25, 2012. Retrieved June 27, 2019.[deprecated source?]
  7. ^ "Breastaurant Trademark Information". Trademarkia. Retrieved June 27, 2019.
  8. ^ Dinges, Gary (December 13, 2018). "'Breastaurant' chain Bikini's shuttering last remaining location, rolling out new concept". Austin American-Statesman. Retrieved June 27, 2019.
  9. ^ "Tallywackers, Dallas' male Hooters, has closed | GuideLive". GuideLive. 2016-08-10. Retrieved 2017-05-13.
  10. ^ Peter Holley (2 June 2015). "There's finally a Hooters-style restaurant featuring men. It's called Tallywackers". Washington Post.
  11. ^ Brian Ashcraft. "Japan's Macho Cafe Is Like Hooters in Reverse". Kotaku. Gawker Media.
  12. ^ Brian Ashcraft. "Japan's Macho Restaurant Serves Up Real Beefcakes". Kotaku. Gawker Media.
  13. ^ Saxena, Jaya (19 June 2018). "Is There a Place for Hooters in 2018?". Retrieved 18 September 2018.