Breeze detergent

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Filming a Breeze advertisement in 1960

Breeze detergent is a soapless cleansing agent released in 1947 by Lever Brothers. During April the company introduced it in six cities in the Midwestern United States. The product had a capital investment of $2,000,000. In the end of the 1970s, it was owned by Unilever after Lever Brothers merged with Margarine Unie in 1930.

Breeze detergent began with an advertising campaign in seventeen newspaper, covering six markets. The Federal Advertising Agency was responsible for advertising coordination.[1] In 1956 a box of king size Breeze was offered with a free Cannon Mills Company bath towel and a fifty cent voucher for buying, in Albuquerque, New Mexico.[2]

A commercial aired nationally as part of the CBS Television Network program Love is a Many Splendored Thing on 1 December 1967 also features the "free towel with every box" offer, and this commercial can be seen online on various websites such as the Internet Archive.

References[edit]

  1. ^ New Detergent Offered, New York Times, April 23, 1947, pg. 41.
  2. ^ Advertising, Albuquerque Journal, May 4, 1956, pg. 33.