Brendan Brazier

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Brendan Brazier
Brazier in Venice Beach, CA
Personal information
Born (1975-03-01) March 1, 1975 (age 46)

Brendan Brazier (born March 1, 1975)[1] is a Canadian former endurance athlete, author, advocate of a vegan diet, and creator of the Vega line of food products and supplements. Brazier is a former Ironman triathlete (1998 – 2004). He is the author of The Thrive Diet (2007), Thrive Fitness (2009), and Thrive Foods: 200 Plant-Based Recipes for Peak Health (2011).


Brazier was the winner of the Canadian 50k division of the Harriers Elk/Beaver National Ultramarathon Championships in 2003[2] and the 50 km division of the Toronto Ultra Race in 2006.[3]

The Thrive Diet[edit]

Brazier has promoted a vegan diet known as The Thrive Diet which promotes plant-based whole foods and recommends that foods be consumed raw or cooked at using only low temperatures.[4] The raw food claims of The Thrive Diet have been criticized as dietitians do not recommend raw food diets because the bioavailability of nutrients is increased by cooking many foods. The Thrive Diet's emphasis on fruits and vegetables and the elimination of processed foods is healthy advice but the diet is very restrictive and can lead to nutritional deficiencies (vitamin b-12, vitamin D, iron, calcium and others).[4] Dietitian Janet Brill has described The Thrive Diet as a "detox raw-food fad diet".[4]

Selected publications[edit]

  • The Thrive Diet: The Whole Food Way to Lose Weight, Reduce Stress, and Stay Healthy for Life (17 December 2007) Da Capo Lifelong Books.
  • Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life (23 December 2008) Da Capo Lifelong Books.
  • Thrive Fitness: The Vegan-Based Training Program for Maximum Strength, Health, and Fitness (8 December 2009) Da Capo Lifelong Books.
  • Thrive Foods: 200 Plant-Based Recipes for Peak Health (6 September 2011) Da Capo Lifelong Books. Also, published as-
  • Whole Foods to Thrive: Nutrient-Dense, Plant-Based Recipes for Peak Health (May 10, 2011) Penguin Canada.
  • Thrive Energy Cookbook: 150 Plant-Based Whole Food Recipes (4 March 2014) Da Capo Lifelong Books.
  • Thrive Fitness, 2nd Edition: The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-based, Whole Food Recipes (29 December 2015) Da Capo Lifelong Books.
  • Thrive, 10th Anniversary Edition: The Plant-Based Whole Foods Way to Staying Healthy for Life (14 February 2017) Da Capo Lifelong Books.

See also[edit]


  1. ^ "Brendan Brazier - Triathlon". Retrieved 4 February 2021.
  2. ^
  3. ^ "Archived copy". Archived from the original on 2009-02-24. Retrieved 2009-12-11.CS1 maint: archived copy as title (link)
  4. ^ a b c "The Thrive Diet Review". Retrieved 4 February 2021.

Further reading[edit]

External links[edit]